Last Chance to Participate in the Elite Instructor Challenge

4 Sep


Attention 2014 PADI Elite Instructors!

There is less than one month left to compete in the Elite Instructor my PADI Challenge! Don’t forget, you can win a 2016 PADI Membership Renewal, personalized PADI Gear and recognition at DEMA Show 2015. You’ll also be featured in the my PADI marketing campaign!

Contest ends 31 September 2015 and winners will be announced mid-October. Be sure to check back and see if your name is announced.

If you missed out this year, there is still time to strive for the 2015 Elite Instructor Award. That way, you will qualify to compete in next year’s challenge!

Review the full details – including the official contest rules – at the Elite Instructor my PADI Challenge page.

Good luck!

PADI ReActivate Overview and How To for PADI Pros

1 Sep

PADI ReActivate

The purpose of this article is to explain how to send PADI ReActivate™ codes and process students. For general information on the program, please check out the links below. Scroll down to learn about sending codes and processing ReActivate certs.

Information for consumers
ReActivate overview from PADI blog
ReActivate course overview from

Information for PADI Pros
ReActivate overview for PADI Pros
ReActivate Training Bulletin Special Edition
What’ll happen to Scuba Review?

ReActivate Online How To…

First, purchase a ReActivate course from your PADI Sales Consultant or from the online shopping cart (TIP: type in 71926-1 into the search box).

TIP: Be sure you have the student’s info
A ReActivate purchase automatically includes a replacement card for your student. The student may choose any one their certs to reactivate (Open Water, Enriched Air, etc). While you’re waiting for your code to appear, make sure you have the student’s name, date of birth, email address and either the cert level or the student number for the certification they’d like to reactivate.

About an hour after purchase, look for your code in the online processing center on the PADI Pros Site. To get to the online processing center (OLPC):

  • Look for a banner on the PADI Pros home page
  • Or, click Online Services from the main menu bar, then choose Online Processing Center from the drop down.

When the OLPC loads, click the Assign Codes button to get started.

Send PADI ReActivate code to student

Your recent ReActivate purchase will show up at the top. You can also filter for a ReActivate purchase by using the Product Type filter and choosing Touch.

Confirm you have all the student’s information:

  • Student name and date of birth OR student number
  • An email address.

When you have all of this info, click the Assign Code button at the end of the row.

How to send a PADI ReActivate code to a student

Pull up the diver’s record by entering a student number, or search for the student using the student’s name and date of birth.

Click Select to continue. Then click ReActivate next to the certification level the student would like to reactivate.

Send ReActivate code to student PADI

Lastly, enter the student’s email address and click Confirm. This will  generate an email to the student inviting them to download and start ReActivate. The student can download the program to their Android or iPad and/or view in a web browser.

Processing ReActivate Students

When your student has completed their online and in-water training, return to the online processing center to submit their information to generate a new card.

  • From the online processing center home screen, click the Process/View Your Students to process students PADI OLPC
  • Filter for Product Type: Touch and scroll until you find your ReActivate student.You can also search for the student using the PADI ID on their completion form, or by typing in their name and birthdate.How to complete ReActivate certification PADI Pros
  • Confirm the student’s information (name, address, etc).
  • Upload a new photo or use the photo on file (shown if available)
  • Enter the ReActivated date and you’re done!

Fun fact: if the student ReActivating was a Junior Open Water Diver but is now old enough to be a regular Open Water Diver, the card will automatically come out sans Junior.

ReActivate Marketing Tips

  • PADI ReActivate imagesReActivate web banners are available on the PADI Pros’ Site in various sizes.
  • Offer ReActivate as an upsell to a replacement card request -if divers can’t find their card, they probably haven’t been diving in awhile.
  • Contact divers you haven’t seen in awhile – mine your customer database for divers who haven’t been active recently.
  • Package ReActivate with group trips – Include a special offer in travel documents or confirmations for divers to refresh their skills prior to leaving on the trip. That way they get to practice their skills and meet their travel companions.

Are you doing something special to promote PADI ReActivate? Email and you may be featured in an upcoming Surface Interval article.

Introducing the PADI Pros’ Site Lite

28 Aug

A new feature is preparing to launch that will make the PADI Pros’ Site more user-friendly and accessible when accessing the site from a mobile device – the PADI Pros’ Site Lite! The PADI Pros’ Site lite is a mobile-responsive microsite offering on-the-go access to some of your favorite areas of the PADI Pros’ Site including the Online Processing Center, Dive Chek® and My Account information.  With the new PADI Pros’ Site Lite, you can now easily verify a student’s certification, update your contact information, and even process a student certification while still at the dive site –all from the convenience of your smartphone. And, access to the full PADI Pros’ Site features is always just a click away.

What’s even easier is how you’ll access the Pros’ Site Lite. When accessing the Pros’ Site from a mobile device, an auto-detect feature will identify your device and deliver the Pros’ Site Lite. Want to make it even easier to access the site? Simply download the PADI App and tap on the Pros’ Site button to quickly access the Pros’ Site Lite features. The PADI Pros’ Site Lite is launching soon.

What will the mobile-responsive site look like? Here’s a sneak peak:

Pros Site Lite

How To: Get Divemaster Applications Processed Without Delay

19 Aug

PADI Divemaster sticker

Divemaster candidates have been working hard all summer and  applications have been streaming in to the PADI Americas Office. We strive to process all apps promptly, however they are occasionally delayed due to missing documentation.

The most common reason for a delay is missing documentation when the applicant has completed a non-EFR first aid and CPR course. Non-EFR first aid/ CPR courses can meet the requirement for Divemaster; however, documentation of course completion must be included with the application.

The PADI Instructor Manual lists the qualifying certification description for EFR Primary Care as proof of current CPR training, and for EFR Secondary Care as proof of current first aid training. Most CPR/first aid courses are accepted provided they meet current emergency care guidelines. If you’re uncertain about whether your candidate’s CPR/first aid course meets the necessary requirements, please contact the Training Department via email training at padi dot com to verify.

Please note: first aid and CPR courses taught entirely online do not meet Divemaster requirements (nor do they meet other first aid/CPR requirements for other PADI courses).

Here’s how to ensure your Divemaster candidate’s application is processed as quickly as possible:

  1. Verify the certification information is complete
  2. Verify that all required signatures are there
  3. Make sure that the application is completed in its entirety – including the hologram sticker
  4. When submitting prerequisite certifications from other organizations, including CPR/first aid course completions, make sure that copies of these are attached to the application.
  5. Provide payment information.
    Here are the PADI Americas Application Fees.

Acceptable documentation includes:

  • A copy of both sides of the certifying organization’s certification card.
  • A copy of the certifying organization’s wall certificate.
  • A letter on the certifying organization’s letterhead verifying the certification


Clarification on Dive Medicals

PADI Divemaster, (Assistant) Instructor and other PADI Pro level training clearly list the important course prerequisite that the candidate must be medically evaluated and cleared for diving by a physician within 12 months.

As this is a course prerequisite, both the PADI Instructor conducting the course and the PADI dive shop where the training is conducted are responsible to ensure that this dive medical is in place prior to starting the course – or at the very latest before conducting any in-water sessions (also if these take place in swimming pool or confined water). It is a violation of PADI Training Standards to take candidates into the water for training activities while not yet having a fit to dive medical on file.

The above also applies for any students on other PADI courses that involve dives and where they indicated “Yes” to any question(s) on the Medical Statement / Questionnaire. If their medical condition changes during the course, they must be re-evaluated and again cleared for diving by a physician prior to continuing the training. A fit to dive medical must also still be valid (less than one year old) at time of course completion.

Tips to ensure / verify appropriate dive medical documentation is in place at the start and end of every course:

  1. The dive medical must clearly state at least the following specific information:
    • Full name and details (e.g. date of birth) to identify the diver
    • Clearance for diving (e.g. “fit to dive”)
    • Full name and contact details of the physician
    • Physician’s signature and date
  2. Keep a copy on file (the diver keeps the original of their own medical)

Elite Instructor My PADI Challenge

10 Jul


Were you an Elite Instructor in 2014? If so, hope you are ready for a little friendly competition!

Take the Elite Instructor my PADI® Challenge from 1 July through 30 September and you can win a 2016 PADI Membership Renewal, personalized PADI Gear and recognition at DEMA Show 2015. You’ll also be featured in the my PADI marketing campaign!

You’ll compete against others in your same 2014 Elite Instructor category and there’s no need to enter or apply because your PADI Regional Headquarters will track your growth for you. Those showing the most percentage growth in certifications (as compared to the same time frame last year) will win. Simple as that!

Get the full details – including the official contest rules – at the Elite Instructor my PADI Challenge page.

Now, get certifying and good luck!

Using Instagram to Promote Your Dive Business

29 Jun

PADI on InstagramIf your social media activities are limited to Facebook, consider adding an Instagram account. The popular photo sharing app is easy to use and can help expose your business to a new demographic. Use Instagram to upload recent class photos, your favorite underwater pics, etc. and save time by automatically publishing your Instagram posts to your Facebook page.

Here are a few more good reasons to try Instagram:

  • Instagram users tend to be younger than the average Facebook user, they are also 25% more likely to earn a high income.
  • Instagram recently hit 300 million active monthly users – surpassing Twitter.
  • The best reason? Instagram will actually show your posts to all your followers (unlike Facebook).

Still not convinced? Check out this article.

Ready to get started?

        1. Sign up for an Instagram account and choose a username that represents your business and is easy for customers to remember, spell and search for.
        2. Add a profile photo (use your logo if possible) and a link to your website. Your profile image will appear as a small circle approx 150 x 150 pixels.
        3. Link your account to Facebook and/or other social networks.
          • Each time you upload a photo, you’ll have the option to share to Facebook or whatever other social networks you’ve linked. You can also choose not to share on social and the photo will post only to Instagram.

Posting to Instagram
You can take a photo using your device’s camera, or use a picture already saved to your phone. If using a photo from your gallery, remember that Instagram sizes photos to perfect squares. Horizontal (landscape) photos be cropped.

Instagram best practices

Interact! Just like Facebook, you can receive notifications when customers interact with your account. For example, you can receive an alert when:

      • A user likes or comments on one of your photos.
      • A user @mentions you in a comment.
      • When your photo is posted to the Popular page.
      • When your account is tagged in another user’s photo

To receive notifications: click on the Settings wheel while viewing your profile. Scroll down and select Push Notification Settings. You can also edit your Share Settings from the options panel. To change the way you receive notifications from Instagram, exit the app and access the Settings location. From there, find Instagram in the Notification Center and configure your app preferences.

Use tags  such as #photooftheday #tbt #scuba #scubadiving. There’s no need to overboard with hastags, two or three are ideal. Tag your best scuba diving images #PADI and you could be our featured photo of the day. See recent favorites at: paditv on Instagram.

Include a location in your post, it can increase engagement by 79%.

Grow your followers
Search hashtags, location and Photos of You to find others’ posts about your business. Attract new followers by liking and commenting on their images.

Looking for Instagram Inspiration?

If you’ve created your Instagram account but aren’t sure what to post, start following some of these dive shop and dive industry accounts to get ideas.

Divers@Sea (Georgia)
Orvil Clark (Oahu)
Dive in Ecuador
Project AWARE
Force E (Florida)
Sidey the Shark (Maldives)
SD Expeditions (San Diego, CA)

Here’s another account I really like, not a dive shop, it’s some wonderful scuba-inspired art.

Alex Fersanz Instagram

Want more?

Check out the Instagram for Business blog for examples of how brands use Instagram.

You can record and post video clips from the Instagram app. To record video, press the camera button and and choose the video recorder option on the right. You can film one long video (or splice several short clips together). To create multiple clips, lift your finger off the record button. If you aren’t happy with a previous clip, delete it by pressing the delete arrow.

Shark Week 2015 Promotional Ideas

22 Jun
shark week costume
Shark Week kicks off Sunday July 5th!

Shark Week starts Sunday 5 July on the Discovery Channel. For the 28th year in a row, millions of viewers will tune in to see surfer survival stories and slo-mo great whites.

Shark Week is so popular, it’s been called The Super Bowl of summer TV programming.  With that in mind, here are some ideas on how you can help spread the (good) word about sharks and maybe sell a few classes.

Quick and Easy ideas

Project AWARE donation giveaway

Take a Bigger Bite

  • Offer the AWARE Shark Conservation Specialty (download instructor guide PDF) or offer the AWARE Shark Conservation Adventure Dive in your Advanced Open Water course. Give students a shark keychain to commemorate participation.
  • Schedule your next dive club meeting to coincide with Shark Week. During commercial breaks, read off Shark Facts and Myths and invite attendees to guess which is real and which isn’t. For example: 90% of shark attack victims are male. Truth or Myth?

Whoever guesses correctly could get a shark keychain, gummy shark candy, shark bite socks, shark surprise coffee mug, or other shark-related prize.

surprise shark mug appears when hot liquid added

Offer a grand prize to the person with the most correct answers. Personally I would love to curl up every night in this shark sleeping bag.

shark sleeping bag

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