PADI 2013 Elite Instructor Awards Issued

18 Apr

PADI Elite Instructor 2013

Were you an Elite Instructor in 2013? Check the My Account section of the PADI Pros Site or your mail box to find out.

The PADI Elite Instructor Award celebrates the achievements of PADI Instructors who issued 50, 100, 150, 200 or 300+ certifications in 2013. Elite-status PADI Instructors receive:

  • An acknowledgement letter and recognition certificate
  • A decal for their PADI Instructor card
  • An e-badge (see details below)

The Elite Instructor e-badge can be downloaded from the My Account section of the PADI Pro’s Site and may use on emails, websites, blogs and social media pages. The e-badge also displays on PADI Pro Chek™ .  Additionally, Elite award instructors may authorize PADI Dive Centers or Resorts to display their Elite Instructor e-badge on the dive shop’s website.

If you have achieved Elite Instructor status and wish to download your e-badge, here’s how:

1. Log on to the PADI Pro’s Site

2. Choose My Account from the main menu bar

3. Click on the Awards tab.

4. Elite Instructors will see a link to download their badge, whereas non-Elite instructors will not (see screengrabs below).

 

(email subscribers may need to click through to the PADI Pro blog to view the images below)

Verify PADI Elite Instructor Status

Elite status – with download link

Elite2

Non-Elite status, no download link


Are You on the List?
For more information and restrictions, visit the Elite Instructor information page on the Pros’ Site of padi.com to read about the 2014 program.

If you believe you were mistakenly omitted from the Elite Instructor list, please check your cert counts from last year (click on My Student Counts at the bottom of the My Account page on the PADI Pros Site) and contact PADI’s membership department at: 800 729 7234 ext. 2495 or +1 949 858 7234 ext. 2495.

 

PADI Facebook Page Reaches 1 Million Likes

16 Apr

PADI Facebook page reaches 1 million

With 1 Million Fans and counting, PADI’s Facebook Page is the most “Liked” Facebook Page dedicated to divers, the underwater world and conservation.

Much of the content shared on PADI’s Facebook Page directs fans to online articles about scuba diving courses, conservation and/or travel.  Our daily posts are designed to keep scuba diving a part of your customers’ daily lives and inspire them to pursue their passion for diving.

Facebook is an ever-changing marketing platform. In the near future, Facebook will roll out a new look for your page. Want to see a sneak preview? Our friends at Gull Dive Center in Montana were selected to receive the new look already.

To support your presence on Facebook, PADI has social media tools in the Marketing Toolbox section of the PADI Pros Site. You can download cover photo images and learn about photo tagging to extend your reach to customers’ friends and family.

PADI social media marketing tools

DID YOU KNOW?
We have a Facebook page just for PADI Pros

Facebook is not the only place where PADI Retailers can create a buzz. Along with ScubaEarth® , PADI’s interactive online scuba diving community with nearly 75,000 users), PADI Divers are active on YouTube, Twitter, Google+, Instagram, and Pinterest.

If you are not utilizing these social media platforms for your business already, you are missing out on the chance to engage with existing customers and reach out to new ones. If you need help or ideas to get started, contact your regional manager.

Lastly, we’d like to say thanks to anyone who’s commented, posted a photo or answered question on our Facebook page. Your continued contribution to PADI’s online presence has made it the biggest Page dedicated to scuba divers and the industry.

PADI 1 Million Facebook Fans

dr-evil-1-million-dollars

 

Important Upcoming PADI Deadlines

25 Mar

Some important PADI deadlines are coming up. Review the list below and mark your calendar.

PADI Facebook contest to recognize scuba instructors31 March 2014 – Last Day to Enter!
The last day of March is also the last day for divers to nominate their favorite PADI Instructor, Divemaster or AI to win a prize in the I (Heart) My PADI Pro contest. Both the winning diver entry and the instructor receive a prize and recognition on PADI’s website and social media channels.

PADI Discover Scuba Diving brochure

product number 72200

Starting 1 June 2014
Each PADI Discover Scuba Diving participant must be issued a personal copy of the Discover Scuba Diving Participant Guide (product no. 72200).

30 June 2014 – Insurance renewal deadline
If you’re an instructor in the domestic US, or Canada 30 June is the last day to renew your PADI-endorsed insurance. To renew, see contacts below:

  • Domestic US
  • Canada (excluding Quebec)
  • Quebec contact: P. Morin Courtier en Assurances Inc.
    2510 Notre Dame, Lachine, Qc H8S 2G9 Ph: 514-634-7115

 

Is there a required date to switch to the new open water materials? Nope! The switchover date = when our warehouse runs out of the “classic” Open Water materials. For details on adopting the new program, read this article which includes product information and links to a recorded webinar giving an overview of the changes.

You can also watch videos of the new Open Water skills demo’d by PADI Course Directors and their staff. Visit the PADI ProTV channel and click the red subscribe button to get future updates.

2014 PADI Marketing Money – Time is Running Out!

5 Mar PADI Co-Op Marketing Fund 2014

PADI Co-Op Marketing Fund 2014

Less than half the funds in the 2014 PADI Marketing co-op fund remain. If you have a new marketing idea you’ve been wanting to try, get your request form in soon!

Funds are available for new activities (in other words something you haven’t tried before) to attract new divers. Looking for ideas? Here are a some proven marketing initiatives that may qualify for the co-op program:

  • Online Advertising (overview / ideas)
  • Update your website to be mobile-friendly
  • Participation in a non-diving event (Wedding, Travel, Adventure, Boat and Surf shows, etc.)

PADI Americas will match 75 percent of your ad buy, event fee, etc up to the maximum reimbursement amounts listed below.

  • PADI Five Star Dive Centers or Resorts – $750 US.
  • PADI Dive Centers or Resorts – $500 US.

Ready to apply for funds? We need two things from you:

IMPORTANT! Both the request form and proof of payment must be received for your request to be processed. Quotes cannot be accepted, and funds are distributed on a first come first serve basis.

Questions? Please contact Mica dot Matvia at padi dot com, or Claudia dot Sherry at padi dot com.

PADI Open Water Touch for iPad is Now Available

20 Feb

PADI Touch access registration code banner
Can’t see the image above? View this post in your web browser.

If you pre-ordered a PADI Open Water Touch – and are an iPad user – the product is now available. Check your email for a message from PADI, or go directly to the PADI Pros Site and follow the instructions below.

  • Android users: sit tight, the Android version will be available later this year.
  • If you did not receive the email, but have purchased an Open Water Touch, simply go directly to the PADI Pro’s Site – where your redemption code resides.

How to Access Your PADI Open Water Touch

First, download the PADI Digital Library app from the iTunes store. While the app is downloading, login to the PADI Pro’s Site from a desktop or laptop device.

After logging in to the PADI Pro’s Site:

  • Click on Online Services from the main menu bar
  • Choose Online Processing Center from the dropdown menu
  • Choose Process Using New PIC Online
  • Accept the Terms and Conditions

From the Online Processing Center

  • Locate the Touch Registrations row (pictured below)
  • Click on the green Available Codes button

PADI-Touch-Registration-Code

Next you’ll be presented with a “Touch Registration Queue.” If you don’t see any codes, utilize the Filter by Purchase Date drop down. Choose 6 months and your pre-order code will appear (see example below). PADI-Touch-Code-Pros-Site

Click Select and you’ll be presented with the student info form below. If you were giving this to a diver, this is where you’d enter their information. Since this is a demo for you as an instructor, please enter your personal information below.

IMPORTANT: for the email field, use your PADI Pro email address.
Your Pro email = the one PADI uses to contact you. It can be found in the My Account section of the PADI Pro’s Site.

PADI Touch registration form

After completing this form, click Confirm. That’s all there is to do on the Pro’s Site. Now it’s time to download the Touch to your iPad.

The next step is to check your email using your iPad. Look for the email from PADI and choose Redeem your registration code here. You’ll then be prompted for verification.

IMPORTANT: when prompted for a Touch login (see example below), first try your Pro’s Site User Name. If this does not work, try the email associated with your PADI Pro account. The password is the same as your Pro’s Site login. If you’re not sure which email to use, go into the My Account section of the Pro’s Site (main menu bar).

PADI-Touch-Pro-login

The final step is to access your Touch from the PADI Digital Library app.

  • Open the PADI Digital Library app you’ve downloaded from the iTunes store.
  • Login using your Pro’s Site email and Pro’s site password.
  • Click on the Open Water Diver icon to download.

For additional information on managing your Touch codes and certifying your divers, review this help document (PDF)

For questions regarding your Touch code, to order PADI Open Water Touch code(s) or supplemental materials, contact your PADI Sales Consultant at 800 729 7234 (US and Canada), +1 949 858 7234.

PADI divePAL Computer Simulator Intro and Setup

4 Feb
PADI  divePAL Dive Simulator Access Card

product 70275

With an increasing number of PADI Instructors teaching the dive computer option in Open Water, we now have an improved dive computer simulator. Students can choose from a wide variety of different computers and practice plotting and analyzing their dives.

The simulator is included with the Open Water crewpak 60335 and eLearning crewpak 70821 and also available ala carte (product no. 70275). To see the divePAL computer simulator in action, or preview the set-up process without having to use up an access code, please view the videos below:

Students have the option to download divePAL onto their Windows desktop or laptop, or onto an Apple iPad. Additional divePAL overview videos and tutorials are available on YouTube. Simply search for divePAL.

PADI  divePAL Dive Simulator Access Card (back)

Getting Started with Online Advertising

14 Jan

In a survey conducted in December 2013, we asked PADI Members: What had the greatest positive impact on your certification numbers this year? The number one answer:  online marketing.

If your advertising portfolio doesn’t include online ads, it’s time to diversify! PADI RRA Members can take advantage of co-op funds ($500 – $750) to make your initial investment. For details, contact your Sales Consultant or Regional Manager.

Online Advertising Overview

Below is a quick guide to getting started with online ads and some advantages / disadvantages of each platform. For a more detailed overview, including our secret sauce for great online ads, attend PADI Business Academy.

AdWords Express
If you’re short on time or tentative about dipping a toe into the online ad waters, AdWords Express is an excellent choice. The video below does a nice job of illustrating the process – in a charming, claymation sort of way.

Creating an ad is an easy, three step process:
- Input your contact information
- Choose a category (Scuba Diving Certification, for example)
- Set a monthly budget and you’re done.

Google will make a budget recommendation, but you choose the final amount. You only pay for clicks and the ads are automatically shown on both desktop and mobile devices. There are no keywords to choose, and no ads to manage.

Some disadvantages: AdWords Express ads can be expensive in a competitive marketplace. Also, if you are the only dive center in the area, organic search should put you at the top of Google’s page results for free.

Google Display Network

Google AdWords
A  more dynamic, sophisticated way to advertise online, Google AdWords includes both ads in Google search results, plus ads across Google’s massive display network. The video below gives a quick overview.

Your display network ad could appear on sites such as Gmail, ScubaBoard, USA Today or other popular sites. In addition to text, your ad can include a photo or video.

Target users based on:
Search term
Language
Geographic location
Device (ex. only iPads)
Time of day
Specific website / interest

The main disadvantage of Google Ads (versus AdWords Express) is that they need to be monitored. While Google will automatically show your best-performing ads more often, very few will show if the keyword targeting / quality score isn’t good, or if the bid price isn’t high enough. Google will make keyword and bid recommendations to ensure your ads are as successful as possible, but you need to login regularly to see these suggestions.

Look for a promo code!
Before we move on, it’s important to note that Google regularly offers promo codes of $50 – $75US in “free ads” to new accounts. Before initiating a new campaign, Google AdWords promo code.

Facebook ads

Facebook Ads
A popular alternative to Google Ads, Facebook ads leverage the power of personal recommendation. Watch an overview video.

Popular targeting options include:
Location
Age
Gender
Interests
Connections (friends of people who already like your page)

Facebook ads can point to your website or your Facebook page. If the ads point to your page, you’ll also see a boost in exposure for your status updates during the same period you’re running ads. This is especially good if you’re running ads in conjunction with a sale or special event.

Disadvantages – as with Google Ads, Facebook ads need to be monitored regularly.

YouTube Ads
You can’t ignore these stats:
84.9% of online Americans watched online video in December 2013, down slightly from 85.5% in November,  and  online video ads reached 53% of the online population During December. Ads accounted for 4 in every 10 videos viewed Americans (stats via ComScore).

Isn’t it great that our sport lends itself so well to video? You can try this at home: have someone describe a whale shark in 10 seconds. Then watch the first ten seconds of this video:

As with all the other online ads, you only pay when someone clicks through to your website. If the viewer clicks the “skip ad” button, you don’t pay. Ads can be targeted based on location, device, search term, and other factors.

PADI has several promotional videos available. Check out the marketing toolbox of the Pro’s Site, or the PADI Producer YouTube channel. Videos are available in English, Spanish, Portuguese, Italian and we even have one that’s language-neutral.

Co-op funds are limited, so if you’re an RRA Member don’t delay! If you’re interested in a detailed presentation (including hands-on workshop) attend one of our upcoming PADI Business Academy presentations.

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