My PADI Club™

The Portal to a World of Underwater Exploration and Discovery.

Written by Mohammad Dahdul, PADI Marketing Consultant

Sharing your passion for diving, the ocean and ocean conservation is what you do as a dive professional. You’re likely looking for innovative ways to make diving accessible and increase engagement for those who want to continue their dive journeys. My PADI Club™ was created to help you keep your ­customers diving for a lifetime.

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Based on the extensive research ­provided by McKinsey & Company, one of the world’s leading research and business consulting firms, My PADI Club is designed to overcome the barriers people experience when learning to dive and help prevent divers from drifting away from diving. It provides what they need to stay active in the sport.

The barriers identified include dive planning being too difficult, trouble finding people to dive with, and reliable ratings of dive sites and dive businesses being unavailable. When it launches, My PADI Club will offer divers an online community for finding information about dive centers and sites globally, a dive buddy finder, custom dive notifications and trusted ratings. The platform’s tools work to not only make diving more accessible to the average ocean explorer, but to also increase repeat customers and drive business growth for PADI® Members in numerous ways.

Advertise Your Business

Advertising is imperative to grow your business and My PADI Club actually makes it easy. Publicizing what you offer and promoting your events is funda­mental to customer acquisition, and in building and maintaining customer loyalty. Think of My PADI Club as another marketing tool to drive customers to your store and participate in your events. The more you advertise and network, the larger, more loyal customer base you’ll build.

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There are various ways to use My PADI Club as an additional advertising tool. Upload promotion or event flyers to the activity feed, change your dive center display ad with monthly specials or tent sales, and directly interact with customers through “likes” and “comments.” By uploading a display ad and linking it to your website or event page, you’ll be able to drive more traffic to your events. Reference the photo specs in the Settings section of My PADI Club to make sure your photo is the correct dimension and size.

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Although advertising’s main ­objective is typically to foster business growth, you can also use it to share your passion for conservation with your network. Use the platform as a way to highlight the conservation projects that you and your team are working on. Invite your My PADI Club connections to your Dive Against Debris® events and enlist them to help have a ­positive impact on ocean health.

The wide reach of advertising through My PADI Club gives you the opportunity to grow your business, build a community of like-minded individuals, and work toward PADI’s Pillars of Change.

Build Stronger Customer Relationships

People and Community is one of PADI’s Pillars of Change and is the heart of teaching the world to dive. Building a community of divers in your area is a crucial way to keep customers returning to your business.

In Entrepreneur’s 5 Ways to Build Killer Relationships with Customers, connecting and communicating are two of the most important actions to forging healthy customer relationships. Both interpersonal and online interactions have a direct effect on whether or not a customer returns a second time. The consistency of these interactions also plays a large role in keeping your business, and diving in general, at the top of a customer’s mind. In the technologically advanced world in which we live, maintaining constant contact with another person is as easy as tapping a button on your smartphone. My PADI Club can offer this consistent, and instant, interaction.

Use the convenience of My PADI Club to your advantage by connecting and interacting with your customers in several ways. Update your instructional team on your dive center profile so student divers can easily follow their dive mentors. Make sure you and your instructors follow your students’ profiles as well. Once you’re following them, comment and like their logged dives, photos and videos encouraging them to continue their dive adventures. Post interesting content that will prompt your customers to interact with you. Maintaining these relationships could lead to referrals to friends and family.

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Another way to prompt students to dive with you is by contributing to Go Dive Alerts™. As a PADI Pro, you are the local expert of the sites you frequently dive. Report conditions in My PADI Club for dive sites each day to alert divers of conditions that might pique their interest – for example, perfect water temperature and great visibility. My PADI Club users can customize notification triggers – Go Dive Alerts – for their favorite dive sites. As you report conditions, divers who chose to receive alerts for specific parameters at their favorite dive sites will be alerted to go dive. Prompting divers to dive reinforces their passion for scuba and gets them back into your dive center more often.

Having the ability to follow new and existing divers, other PADI Members, as well as share your passion and knowledge of diving within your community will make your voice and influence as strong, and global, as ever.

Grow Your Business

Using My PADI Club to advertise and build stronger customer relationships ultimately leads to business growth. By enabling your customers to become My PADI Club Premium members (coming later in 2018), you help them access exclusive savings on PADI continuing education courses and gear from some of the top dive brands. Leveraging these premium features is the best way to sell a Premium membership to both new and experienced divers.

What’s in it for you? Earn commissions for every new Premium membership sold. Commissions are paid on first-time Premium members only and the diver must remain a Premium member for at least 60 days. You will be paid in credit each month and also have the option to cash out credit via a check.

Encouraging your customers to join My PADI Club and upgrade to a Premium membership not only benefits them, but you as well. When customers seek out your dive services and products time and time again, you earn more revenue from each return visit. By bringing all your divers into the largest online dive community, you grow a robust dive tribe and expand your influence.

Set Up Your Profile

Now that you know there are many ways to leverage My PADI Club, it’s time to learn how to create and update your profile. Use these steps:

  • Step 1: Visit my.padi.com and log in using your PADI Pros’ Site or ScubaEarth username and password.
  • Step 2: Click on Profile to update your profile image, avatar, and general info. Connect with divers and share your photos.
  • Step 3: For Dive Centers and Resorts: Although some aspects of your profile can be updated directly on the My PADI Club dive center profile, information such as parking, transportation, services and courses must all be updated within the PADI Pros’ Site Premium listing section. To update these additional store details, go to PADI Pros’ Site (padi.com/mypadi). Log in using your Dive Center/Resort account, select the Account tab and then select Premium listing. Update your Premium Listing to improve your My PADI Club profile. This information will automatically populate into your My PADI Club ­profile within 24 hours.

Be sure to make your profile stand out. Add photos, videos and content that’s intriguing to your customers to make your profile distinctive. Remember, ­interaction and content are key in attaining the ­maximum benefits of My PADI Club.

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Using the tools discussed throughout this article will help you leverage the My PADI Club platform. As mentioned, the best ways to fully benefit from My PADI Club is to be an exceedingly active member through consistent updates, constant interaction and communication with other users, and posting interesting content. Use your voice and influence as a dive mentor in My PADI Club to spread your passion for diving and encourage others to continue their exploration of the ocean, and to protect it while doing so.

Making Digital Learning Effortless

Written by David Espinosa, PADI Executive, Content Development

There are many reasons PADI® has been the leader in training scuba divers for more than 50 years, but tops among them is that while PADI’s educational materials are instructionally valid, easy on the eye, and functional, they never stop evolving. Case in point: What started more than a decade ago with the introduction of eLearning eventually led to Touch products, and now to an even simpler way of digital delivery.

That simpler way of digital delivery is just one of the goals of PADI’s Digital Optimization Project, which began in August 2017. “We realize the value and convenience an engaging eLearning™ experience can offer PADI Members and their student divers,” says Ted Moreta, Vice President Product Management, PADI Worldwide. “To support this, we’ve made a commitment to improve the user journey and expand our selection of languages and digital product offerings across core courses.”

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The overall project is made up of many smaller projects touched by dozens of people all around the world, and includes migrating and optimizing digital products from  Touch products to the newer Adobe Experience Manager (AEM) platform; translating those products into dozens of languages; and, finally, making those products easier to purchase and access by consumers.

Here’s a look at what’s new and already available for PADI Members, and what’s coming down the line.

DPS Moves to AEM

The title above is a mouthful, but it is simple: All existing products using Adobe’s Digital Publishing Suite (DPS, aka “Touch”) are migrating to the AEM platform, which is a better user experience.

There are several key benefits to the new AEM platform. One is that users can search a given product for key words. For example, a  student who wants to study up on dive computers can do so in Open Water Diver eLearning (more about digital nomenclature later) by searching the key words “dive computer,” which brings up all sections in which that term is used.

Another highlight is that any updates to course content can be done quickly and without disruption to the end user. When content is updated, it’s available for the user to view on the next log in to the product. Videos will also be embedded in the materials now – no streaming option – which will allow for a better user experience in areas with spottier internet connection, and navigation within the products is intuitive and user friendly.

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The PADI Library app you’re familiar with will be updated to support the new AEM product platform. In addition, online users will have access to the new Training Center on padi.com, which will house all eLearning products and helpful guidelines for using the PADI Library. Another benefit of the new PADI Library is that it allows for faster download speeds, and users will now have two options when deciding how to conduct their independent study: they can access their materials online or users can choose to download the full product (for offline use) or download section by section.

Because an AEM product can be accessed on any device – via the web viewer on a desktop or laptop computer, and on Android or iOS smartphones and tablets – all digital products will simply be referred to as eLearning. Open Water Diver eLearning and Freediver eLearning launch first, with Enriched Air Diver eLearning, ReActivate® eLearning, Advanced Open Water Diver eLearning, Rescue Diver eLearning and Discover Scuba® Diving eLearning hot on their heels.

New Translations

In addition to migrating digital products to Adobe Experience Manager, the number of languages these programs and courses will be available in is expanding. Open Water Diver eLearning and Advanced Open Water Diver eLearning will be available in 25 languages; Enriched Air Diver eLearning, Rescue Diver eLearning and Discover Scuba Diving eLearning available in 21; Freediver eLearning will be available in 13 languages, and ReActivate eLearning in 10. (Look for Emergency First Response, Divemaster and the Instructor Development Course to be reintroduced as new eLearning products later this year.)

One benefit of having such a wide range of languages for all of these courses is that stores won’t need to choose which languages to carry in their inventory. All digital products use a single code, the student diver simply needs to buy the product and choose the language. That is both a benefit to the business with respect to inventory but also to the student diver as language selection is seamless.

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Simplified Registration Process

A large part of the project is to not just make it easier for consumers to use the products, but also to make it easier for them to access the products. Using feedback from PADI Members, the login/single-sign on (SSO)/registration process has been “reskinned” with an updated user interface (UI) that makes registering more intuitive. The development team also fixed known bugs and improved the speed by which registration takes place. What’s more, the registration page has also been translated into 25 languages and is now mobile responsive, so your students can sign on and start learning quicker than ever before, leaving you to do what you do best: teach.

Insider Tip: Writing a PADI Distinctive Specialty

By Tara Bradley Connell

scuba diving the great lakes

Photo: Thomas Rhoad

In order to share their love for diving the Great Lakes, PADI Dive Instructors Kim Parker and her husband, Tom Rhoad, began training people out of their home. When they realized they needed more space, they opened up Aquatic Adventures of Michigan. For 17 years running, the husband-and-wife team has been catering to fellow divers in the Great Lakes area.

Wanting to give special attention to Michigan’s unique diving conditions, Parker noticed a need for some PADI Distinctive Specialties specific to the Great Lakes. And since nothing like that previously existed, she decided to write her own.

“We sometimes feel that the ‘Middle Coast’ gets forgotten when diving is discussed, and we want the diving community to recognize that there are wonderful diving opportunities in the Great Lakes,” Parker says. “If you enjoy diving shipwrecks, especially intact old wooden wrecks, there is no better place than the Great Lakes. The wrecks are preserved and protected as an important archeological resource by the surrounding communities.”

Requirements for each specialty include confined water training, finning techniques, reel work, rescue skills, and four dives on various shipwrecks specific to each lake. The mission: to empower divers by focusing on the wreck’s structure, local conditions and history.

“Each student is required to survey the wrecks, know the history of a wreck and cause of its sinking,” Parker says. “This is done by visiting local museums with dive buddies and the instructor to gather research information.”

diving the great lakes in michingan. Photo: Courtesy of Kim Parker

Photo: Thomas Rhoad

Research was also a key factor for Parker and her team when planning the structure of these specialties.

“A lot of research went into each of these specialties, and I can’t take all the credit for it,” Parker says. “Two of Aquatic Adventures of MI Instructors, Gary Flum and Thomas Rhoad, helped with the materials that created the specialties, too.”

Together, the group created a series of seven PADI Distinctive Specialties:

Lake Michigan Wreck Diver

Lake Huron Wreck Diver

Lake Superior Wreck Diver

Lake Erie Wreck Diver

Lake Ontario Wreck Diver

Great Lakes Invasive Species

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In order to gain momentum among the dive community, Parker came up with the Great Lakes Master Dive program, making her the first person to be approved for a PADI Distinctive Master Scuba Diver certification.

“The concept behind the Great Lakes Master Diver was to provide diving goals to divers and expand their diving experience towards the Great Lakes,” Parker says. “These certifications give us the opportunity to educate and explore all five of the lakes and to understand what threatens them.”

From concept and research to training and certification, Parker notes that one of her biggest obstacles when writing these specialties was finding objectives to differentiate the unique aspects of each lake.

“Keep in mind what your students and your goals are,” Parker advises. “Figure out how can you challenge students to meet those goals while improving their dive skills. You want to be proud to have your instructor name on their certification card.”

But no matter what specialty Parker and her team are working on, the common goal is to promote diving in the Great Lakes.

diving the great lakes Photo: Courtesy of Kim Parker

Photo: Thomas Rhoad

“To keep people in the water, you have to challenge them,” Parker says. “What better way than to create a dive specialty that is challenging, fun and unique?”

Seven PADI Distinctive Specialties later and Parker has turned a passion for local diving into a PADI Great Lakes Master Diver Program that her dive community can be proud of.

If you’re interested in writing your own PADI Distinctive Specialty course, contact your Regional Training Consultant for more information.

PADI Adaptive Techniques Specialty Course – What You Need to Know

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Last year, PADI® launched a new pro-level specialty: The PADI Adaptive Techniques Specialty course. This new program provides PADI Professionals with additional tools to help students of varied abilities meet course performance requirements. PADI’s Adaptive Techniques Specialty does not create a new set of standards for existing PADI programs. Instead, instructors learn how a simple technique change can allow many divers to meet performance requirements and earn a PADI certification.

PADI Course Director Jeff Currer was a member of the advisory group which developed the PADI Adaptive Techniques Specialty course and he explains how every PADI Pro can benefit from learning adaptive techniques.

“We often get set in our teaching style over time, and the Adaptive Techniques Specialty course helps you see the standards in a fresh light. The course teaches how to adapt to the student, while still holding the line on performance requirements and expands the instructor’s tool box in ways that can be applied to all students.”

Brent George, a PADI Master Scuba Diver Trainer (MSDT) and adaptive techniques course participant said, “Learning how a paraplegic might perform the confined water CESA successfully will definitely help me teach that skill to all divers.”

Jeremy Wilton, a PADI Instructor Development Course Staff Instructor and course participant said, “I will use what I learned in every class I teach, including pro-level courses.”

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Rob Currer, a PADI Master Instructor and PADI AmbassaDiver, was also part of the adaptive specialty advisory group. He notes: “According to the World Health Organization, there are around one billion people on the planet who are living with some sort of disability. So truthfully, most PADI Pros are already working with people who could benefit from adaptive techniques; they just don’t realize it.”

“Even people with a more typical ability range don’t all learn the same,” Rob continued. “Every diver is unique; they struggle with some skills and not with others. PADI’s Adaptive Techniques Specialty helps pros look at a PADI Standard and see the flexibility that already exists there. They learn how to easily implement techniques to capitalize on the strengths of their students and help each one overcome their unique challenges.”

The PADI Adaptive Techniques Specialty includes exercises to help PADI Pros gain a greater understanding of the physical limitations some students face. Course participant Jeff Pettigrew, a PADI Open Water Scuba Instructor (OWSI), described how he came to understand the tired diver tow in a new way.

“We have a hemiplegic divemaster candidate who cannot use one of her arms and has limited use of one leg. When I tried to do the fin push tired diver tow as a hemiplegic, I had new found respect for the challenges she faces, and overcomes!” said Pettigrew.

Rob echoed Pettigrew’s sentiments regarding the abilities of those who are considered disabled. “There will be skills in which your student divers need more assistance, but these people are not really ‘disabled.’  In fact, these students are incredibly able, they just approach certain tasks differently from a typical diver. Most instructors are really surprised at just how capable their adaptive students are.”

Course participant Roger Shields, a PADI OWSI and medic in the United States Army, described how the course helped him recognize his inherent adaptive teaching skills. “I have my own physical and cognitive issues, but taking the adaptive techniques specialty helped me realize I was already adapting my style for myself! When we practiced adaptive techniques to accomplish some of the skills, I realized that I had a lot to offer others who could benefit from my experience,” he said.

For instructors and divemasters interested in working with disabled divers, but hesitant to take the next step, Rob says, “Dive on in!” He advises PADI Pros to earn the PADI Adaptive Techniques Specialty course certification first – to build a solid base of skills and knowledge. Next, team teach with an experienced pro to help build confidence in your skills. Then, when you feel comfortable, start setting up your own programs.

“It can definitely be intimidating at first. What if there’s a problem?” Rob said. “Well, what do you do if any student has a problem? You help them fix it. It’s the same with adaptive teaching, you problem solve, and as a PADI Pro you are already a pro at that!”

Jeff Currer, who is also the co-founder and Executive Director of the non-profit Patriots for Disabled Divers, shed some light on common misconceptions about working with individuals with disabilities. “In my experience, there are two common misconceptions: that there is more liability when working with those with disabilities, and that there is no business case for shops to provide the training.”

“Both are wrong,” Jeff said. “The liability does not change, you always have the duty to care. Training may take more pool time and require smaller classes, but there is no reason why you cannot cost the course appropriately. People will seek you out to get the experience and the opportunity to do something amazing. It will boost store credentials with the able-bodied community as well.”

There is enormous value for dive store staff as well. Jeremy Wilton, a PADI IDC Staff Instructor and course participant said, “I have a number of friends who are combat injured and this course opened my eyes on how to adapt my delivery and still meet standards. One of my friends is a paraplegic with limited arm strength, and the techniques we practiced to conduct the confined water CESA will definitely be applicable when I teach him! I cannot wait to get him in the water.”

For PADI Professionals who are already HSA Instructors, the two programs are very complimentary. Rob shared his perspective, “As both a PADI and HSA instructor, I can honestly say that carrying both ratings allows me to give the widest range of care to my adaptive divers. It allows me to have the flexibility to use the program that best meets a student diver’s individual needs.

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If a diver can meet PADI Standards and earn their PADI card, they can be certified under the most recognized brand in diving and freed from some of the additional limitations that an HSA certification might place on them. There are going to be divers, like many quadriplegics, who are not physically capable of meeting PADI Open Water Diver standards and thus need a program like HSA to earn a dive certification,” Rob said.

“PADI has always been supportive of divers with disabilities, and the adaptive techniques course is there to bring that home,” added Jeff Currer. “The PADI Adaptive Techniques Specialty course provides PADI Professionals with the credentials to work with divers who never thought they would be able to dive and earn a certification from the best known and respected certification agency in the world, and the confidence to provide that training with the backing of PADI. Very powerful.”

Learn More or Enroll

PADI Divemasters or PADI Master Freedivers who have completed EFR Primary and Secondary Care course within 24 months are eligible to take the PADI Adaptive Techniques Specialty course. Learn more about the PADI Adaptive Techniques specialty for PADI Professionals, or view Patriot Scuba’s course schedule.

For divers, PADI offers the Adaptive Support Diver Specialty course. This course helps certified divers learn how to better assist a certified buddy who may have some form of challenge explore the underwater world. View Patriot Scuba’s Adaptive Support Diver course schedule.

Divers, pros and dive shop owners can support the efforts of Patriots for Disabled Divers. Learn how you can work with disabled veterans, become an affiliate store, and other ways to support their work.

Gotham Divers Experiences 25% Growth After Crossing Over to PADI

Written by Megan Denny

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Gotham Divers began when two dive buddies, Alex Barnard and Tim Hughes, joined forces to offer dive training, adventure and community to the divers of New York City. Their goal was to create a place for friendly gatherings both in the store and at sea – for divers of all levels.

In 2017, Gotham Divers took their business to a new level by crossing over to PADI. “A couple of years into owning Gotham Divers we decided it would be in the interest of the store to crossover to PADI,” explained co-owner Tim Hughes.

“The power of the brand was already very clear from dealing with potential customers and we wanted to tap into that,” Tim said. “We found out a crossover could be arranged that would fit around our busy schedule, and we jumped at the opportunity.”

Instructor Pete and Gotham Divers owners Alex and Tim.

Instructor Pete and Gotham Divers owners Alex and Tim.

“Before the crossover we were worried that the course would be mostly about drinking the PADI Kool-Aid since it seems like a huge and imposing agency,” Alex said. “Happily we turned out to be wrong with our worries. Since crossing over we’ve seen a 25% increase in business.”

Tim added, “Adam, Stush and John ran a very professional course which we all enjoyed and found informative. They knew that a one-size-fits-all approach doesn’t work given the huge differences between local dive stores so they took the time to understand our business and gave us many suggestions based on that. Many of these could seem inconsequential but they definitely improved the flow of our classes and were greatly appreciated by us and I’m sure our students get an even better experience for them.”
Gotham Divers specializes in dive trips to explore historic shipwrecks, both local wrecks and those in more tropical climates. Check out Gotham Divers’ Facebook page to learn more about the wreck diving sites they visit.

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Gotham Divers

Gotham Divers also offers certifications ice diving, mine diving, and a wide variety of recreational and technical diving courses. To learn more about Gotham Divers, visit their website gothamdivers.com. You can also follow them on Twitter and Instagram @gothamdivers.

PADI Marketing Tool Kit is Available

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Look for announcements from PADI® Americas between 3 April and 31 May with instructions about how to reserve your free annual tool kit. The 2018 kit is filled with new, innovative and effective marketing collateral to help recruit new divers, keep current divers diving and encourage active divers to go pro.

Marketing kits can be mailed to PADI Dive Centers and Resorts operating in the 50 US States and Territories. If your dive center or resort is outside of these areas, uses a P.O. Box, APO or FPO address, please contact your PADI Regional Training Consultant to request the materials.

Click the link below to find out how you can use the kit to drive more divers through your doors.

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PADI’s Room Block for 2018 DEMA Show is Open

Be one of the first to book your room at the Westgate Las Vegas Resort and Casino for   DEMA Show 2018 from 14 – 17 November. The DEMA Show will be in the North Hall of the Las Vegas Convention Center just steps away from the hotel. Call PADI Travel™ to secure the special room rate of $110 US per night* (plus tax). Pay the resort fee and you’ll receive complimentary wireless internet, access to the hotel’s fitness center, in-room safe use and free local and toll free domestic calls.

PADI programs, such as the PADI Social, Course Director Update, IDC Staff Instructor Update and Emergency First Response Instructor Trainer course, will take place in the Westgate Las Vegas Resort and Casino, so you’ll be at the center of the action.

Contact PADI Travel at 800 858 7234 ext. 2539 (US and Canada) or email Christine.Grange@padi.com to book your room today.

*Rates subject to change without notice.

Help Divers Avoid Injuries

Written by DAN Staff

In the Northern Hemisphere spring is a great time to maintain both equipment and skills in preparation for warmer weather and a busy dive season. As many divers make sure their gear is ready to get in the water, you can help them make sure they’re ready, too. By familiarizing yourself with the most common causes of diving accidents, you can offer tips for effective skills practice.

What causes the most accidents?

Accident analysis data has shown that there are five leading causes of preventable dive accidents and injuries:

  1. Uncontrolled ascents
  2. Ear and equalization problems
  3. Poor air management
  4. Diving beyond personal limits
  5. Failure to adequately plan and perform dives

At least one of these factors is present in the vast majority of reported incidents.

How can you help divers avoid incidents?

A great way to minimize problems is to get divers to practice foundational dive skills. Encourage your students and customers to consider which of their skills need improvement and suggest ways for them to practice these skills. Ascents, buoyancy control, ear equalization and emergency weight release at the surface can all be practiced in the pool. Divers can work on air management and dive planning by calculating their air consumption and planning practice dives with you or an experienced buddy.

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What else can you do?

Some dive accidents are caused by unexpected equipment problems. Make sure divers know how to maintain, store and care for their gear. Also suggest they practice responding to different gear failures – regulator malfunction or stuck BCD inflators – by reviewing air sharing skills, freeflow regulator breathing and disconnecting their low pressure inflators underwater. Although not common issues, divers should feel comfortable responding to such events before they get in the water.

For more information about safe diving practices or preventing dive accidents, visit DAN.org.

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The Individual Member Master Scuba Diver Challenge is Coming 1 May!

 

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Get ready for a friendly competition! Enter the 2018 Master Scuba Diver™ (MSD) Challenge from 1 May 2018 through 30 September 2018 and you could win a 2019 PADI® Membership renewal. You’ll also gain bragging rights and receive special recognition in PADI’s eNewsletter, Surface Interval.

HOW TO WIN 

The PADI Instructors showing the most percentage growth in Master Scuba Diver certifications (as compared to the same time frame last year) will win. You’ll only compete against others in your competitor group:

COMPETITOR GROUPS

  • PADI Individual Members with 0 MSD certifications during the 2017 period
  • PADI Individual Members with 1 MSD certifications during the 2017 period
  • PADI Individual Members with 2-4 MSD certifications during the 2017 period
  • PADI Individual Members with 5+ MSD certifications during the 2017 period

Each competitor group listed above will be awarded one 1st place winner, for a total of four prizewinners! In addition, you will receive a downloadable suite of tools to help you market the challenge to your students and students will have the chance to win a grand prize too! All students who earn the Master Scuba Diver rating from 1 May 2018 through 30 September 2018 will be automatically entered to win a dive vacation for two to Anthony’s Key Resort.

Keep an eye out for more details and challenge registration via e-mail and the PADI Pros’ site coming soon!

View the Official Contest rules here.

The 2018 PADI Retail and Resort Master Scuba Diver Challenge Starts 1 May!

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Get ready for a friendly competition! Enter the 2018 Master Scuba Diver™ (MSD) Challenge from 1 May 2018 through 30 September 2018 and you could win a 2019 PADI® Retailer & Resort Association Membership renewal. You’ll also gain bragging rights and receive special recognition in PADI’s eNewsletter, Surface Interval.

How to Win

The PADI Dive Centers or Resorts showing the most percentage growth in Master Scuba Diver certifications (as compared to the same time frame last year) will win. You’ll only compete against others in your competitor group:

COMPETITOR GROUPS

  • PADI Dive Center or Resort with 0-4 MSD certifications during the 2017 period
  • PADI Dive Center or Resort with 5-9 MSD certifications during the 2017 period
  • PADI Dive Center or Resort with 10-14 MSD certifications during the 2017 period
  • PADI Dive Center or Resort with 15+ MSD certifications during the 2017 period

Each competitor group listed above will be awarded one 1st place winner, for a total of four prizewinners! In addition, you will receive a downloadable suite of tools to help you market the challenge to your students and students will have the chance to win a grand prize too! All students who earn the Master Scuba Diver rating from 1 May 2018 through 30 September 2018 will be automatically entered to win a dive vacation for two to Anthony’s Key Resort.

Keep an eye out for more details and challenge registration via email and the PADI Pros’ site coming soon!

View official contest rules here.

Ready to ramp up your PADI Master Scuba Diver™ program? Get ready for the challenge by checking out these tips on how to put your Master Scuba Diver program to work here.