Preparing for the Holiday Gift Giving Season

20 Oct

The average holiday shopper will spend $700 to $800 on gifts this year and 85% will complete their holiday shopping before 1 December. Whether you’re a fan of Christmas or not, it pays to line up your holiday sales strategy early.

holiday season shopping timeline
Here are our top five tips to capture holiday dollars

5. Put Scuba Gear on Their Wish List with an Equipment Specialist Course

Invite students to learn about the “care and feeding” of their equipment by attending an Equipment Specialist course. This is a non-diving specialty that can be offered rain or shine and counts toward Master Scuba Diver. During the class, offer save-a-dive  kits and showcase your latest and greatest gear. Invite equipment reps to help with demos, and/or show How It’s Made equipment/tank manufacturing videos from PADI’s Encyclopedia DVD-ROM (part no 70833).

Read course director Scuba Steve’s tips for teaching an equipment specialty course.


4. Think outside the box bun BCD

Help customers show their scuba diver pride by stocking ocean-themed items for home or office (ideas below). Travel accessories are another good impulse buy. My travel-sized luggage scale   helps me avoid baggage fees and airport hassles. It comes with me on every drive trip and is one of the best gifts I’ve ever received (thanks, Mom)!


Octo luggage tag

heat sensitive color changing shark mug

Add a hot beverage and watch the sharks come out!

shark lazer pointer

All I want is a frickin’ shark with a frickin’ lazer beam on its head

gifts for scuba divers and ocean lovers

Scuba or sea life-themed apparel appeals to divers and non-divers alike. PADI Gear offers shorts, hats and bags in addition to t-shirts, jackets and hoodies.


Octopus diver and goldfish shark fin tees

#3 Take the guesswork out of it

Figuring out what gifts to buy is a big challenge for most shoppers. Even scarier? Wandering into a dive shop as a non-diver.

Give non-diving friends and family a starting place by creating packages or quick-reference lists. Here are some ideas:

  • Gifts any diver would love (equipment care, save a dive kit)
  • Dive traveler essentials package with defog, spring straps, etc.
  • World’s Best Dive Buddy package with EFR and Rescue Diver
  • Gifts under $20
  • Gifts under $50
  • Gifts under $100
go-pro-floating-handgripOf course your staff are great about explaining products, but what about your shelves? If there’s a rush and someone is left browsing on their own, they may appreciate that you’ve put the defog next to the masks with a sign that says “don’t forget the defog!”
Compact cameras such as the GoPro are very popular, but a new diver or non-diver may not be aware of all the accessories they need (light(s) / red filter, wrist strap, etc). A display of these items with a flyer or sign explaining what someone might need to get started with underwater photo or video will be appreciated by newbies.
Christmas stocking for gift cardsA  dive shop gift card tucked into a mini-stocking, or other holiday-themed packaging is the easiest of all! If resources allow, you could also offer the option for customers to create a wishlist.


#2 Get Digital

74% of shoppers  will use the internet to research gift ideas. Put your products where the eyeballs are! Take a picture of your various packages and post one a day to your Facebook page. Include the images and ideas with your eNewsletter as well. This makes it easy for divers to share their gift preferences with friends and family.

Offer Electronic Gifts
Shoppers with a digital preference also planned to spend $440 more than shoppers who aren’t in the market for digital goods. As a PADI Member you can offer eLearning gift passes – read more about how to get started with eLearning gift passes.


PADI give the gift of scuba diving

#1 Give shoppers a reason to buy from you

  • Offer a benefit to shoppers who come see you in person – like free gift wrap.
  • Collect toys or canned food for a local charity and offer shoppers a $5 off coupon or other incentive.
  • Invite divers to bring in used wetsuits and dive gear for donation* and receive $20 off a new item.
    *Here are some organizations that utilize used wetsuits and gear

TV ads clamor for our attention, online ads stalk us around the internet, but you have a personal relationship with your customers. Don’t be shy about asking for their business.

  • Remind people what you do to support the local community and eco-system.
  • Invite them to contact you before purchasing a similar item online.
  • Donate a portion of sales to Project AWARE, or a local charity of your choice.

Include a photo of you and your staff to further drive home the message. By spending money at their local dive shop, shoppers support not only their local community, but also the people that change lives.

Changes to PADI website logins

16 Oct

PADI Single Sign On Password Change

The next time you login to the Pros’ site, you may be prompted to verify your information via email. It’s part of a new initiative to simplify access to PADI websites and programs online.

PADI Single Sign On eliminates the need for  separate usernames and passwords for ScubaEarth®, the Pros’ Site, eLearning, etc. Single Sign On (SSO), when complete, means you’ll have one login for all PADI Sites.

In the coming weeks, you’ll be prompted to provide or verify information when you log into the PADI Pros’ Site or other PADI sites requiring credentials. This will create a PADI Single Sign On account. Then, you’ll need to select a verification link in a confirmation email and enter and confirm a password to complete the process.

PADI Single Sign On (SSO) Fast Facts

  • With PADI Single Sign On (SSO), you’ll have one login for many PADI sites and applications – eliminating the hassle of multiple accounts.
  • Your PADI SSO login will use an email address and password. No more usernames.
  • Each account must have a unique email address so you cannot share an email address for both a store and an individual member account
  • Many of PADI’s websites and programs will eventually be impacted by PADI Single Sign On including: ScubaEarth®, the PADI Pros’ site, online materials, digital codes, PADI eCards™, EVE PIC Web Service,  and others. This is not an exhaustive list of impacted projects and not all websites will utilize SSO immediately. The program will roll out gradually across all of PADI’s websites.
  • There’s nothing you need to do at the moment. Single Sign On will gradually roll out in the coming weeks.

Questions? Contact the customer service department at 800 729 7234 ext. 2495 (U.S) or +1 949 858 7234 ext. 2495 (outside U.S.).

Project AWARE’s First Dive Against Debris Distinctive Specialty Instructor

7 Oct

As Debris Month of Action wrapped up last month, Project AWARE interviewed one of the first Dive Against Debris Distinctive Specialty Instructors who taught the course.

Steve Schultz from Tahoe Dive Center in Nevada, USA took his Debris Month of Action commitment from the USA all the way to the Philippines, conducting the Dive Against Debris Distinctive Specialty in association with Atlantis Dive Resort in Puerto Galera, Philippines. Here’s what he had to say:

Project AWARE Dive Against Debris Instructor

1. Tell us about your first experience with Project AWARE / when did you become an AWARE diver?

I began diving when I was 12 years old and I knew then that our aquatic world was important but Project AWARE had not yet been founded.

After a hiatus from diving I came back into the diving lifestyle with my wife, Theresa, when she decided to get her PADI Certification. I elected to re-certify with her so we could enjoy the same training experience together. This was when the world of Project AWARE was opened for me and for Theresa. As an adult during the certification process I was able to truly grasp the significant role we as divers can have as ambassadors of our underwater world.

Theresa and I are both PADI IDC Staff Instructors now. One of our highest priorities as dive educators is teaching divers, whether new to diving or a seasoned professional, about our important role in protecting the aquatic resources we enjoy as divers. My experiences with Project AWARE have been wonderful. The support received from Project AWARE in being able to provide quality education and training to divers about our aquatic environment is in a word, fantastic.

2. Why did you take the Dive Against Debris Specialty Course?

When the Dive Against Debris Specialty Course was published I recognized the value of this course in several areas. First, it provides a curriculum to introduce divers of all levels to Project AWARE and the goals and objectives of the organization. Second, using the “make every dive count” philosophy is a great way to keep divers diving. When divers learn through the Dive Against Debris curriculum how to make every dive count I believe divers become more engaged with the diving lifestyle. Third, by including the Dive Against Debris Specialty as an additional dive immediately following the PADI Open Water Diver course OW dive 4, I believe our newest divers will recognize the fun and importance of continuing education within the PADI system.

3. Why is it important to you to protect our marine environment?

A person who is not diver (yet) stands on the beach and can only see the surface. They generally see a vast expanse of water. A person that does not dive has not experienced the life and beauty that lies just below the waves they see from shore. As a diver I have had the privilege to experience the wonder of the world the lies just beyond the sight to those standing on shore. When a person becomes a diver and experiences the aquatic world as a place of life, beauty and wonder they, like me, come to realize how important it is to protect our marine environment.

4. Why should others get involved with Dive Against Debris?

When divers become observant and AWARE of the marine environment they will generally find locating man made debris happens on almost every dive. I believe every diver will become motivated to make every dive count through the Dive Against Debris program.  Hopefully, we as divers will get more involved and we will begin making an impact in the areas that we dive.

5. Why is it important to you to collect and report your Dive Against Debris data?

As the Dive Against Debris community’s database increases regarding marine debris, we will be able to track the positive impact we have as dive sites become more and more debris free. Also, by diving and reporting data to determine debris patterns we may be able to recognize contributing factors on land that can be addressed and reduce the amount of debris entering our marine environment.

6. What feedback did you receive from your students during and after the Dive Against Debris Specialty?

The students that took the Dive Against Debris Specialty said the course has given their diving a new purpose. Some of the divers in the project dive just to explore and sight see while others were avid photographers. All of the participants said that debris removal and reporting data can be a secondary objective to every dive they do in the future. Carrying a mesh bag takes up almost no room in their kit and can easily be deployed to make off of their dives count when they find debris that needs to be removed.

Learn more about obtaining the Dive Against Debris Distinctive Specialty rating. The outline, presentation slide and survey kit materials are all available at

How To: Share Dives from ScubaEarth to Facebook

16 Sep

Share your logged dives from ScubaEarth to your favorite social network with just one click. After linking your social media account, you can post recent dives to your Facebook wall, Twitter stream, etc.

To connect your favorite social media account to ScubaEarth, click the Edit Profile link which appears under your profile picture. Scroll to the bottom of the page and select Social Media.  Then, click the social network you prefer and login. This process will link your ScubaEarth account to your social media profile for quick sharing.


Next, go to your logbook and choose any dive to share it online. Look for the social media chicklets which appear next to the yellow star rating. Below are examples from a dive center and also an individual member’s profile.


share dives from ScubaEarth on Facebook


After clicking the social media sharing button, you’ll be prompted to include a message with your post and, depending on the social network, a choice to share the dive with anyone, or just friends.



PADI Refer a Friend 2014 Promotional Overview

31 Jul

PADI Refer a Friend 2014
Images not showing? Click to view in a web browser.

PADI Divers who share their love of scuba diving with friends can earn $10US towards their next eLearning course and their friends can save $10US as well.  Here’s how it works in a nutshell:

Divers visit PADI’s Facebook page and click the Refer A Friend tab. After liking PADI’s page, the diver clicks a link to share the special offer to their wall. After sharing the promotion, the diver receives a claim code for $10US off a PADI eLearning course.
Friends and family members of that diver who would like $10US off a PADI eLearning course can re-share the deal and receive a code of their own… and so on and so on. Please note: the promotion begins the week of 4 August 2014.

Important details:

  • The special offer must be shared to the user’s Facebook wall in order to receive the discount code
  • To promote Refer A Friend on a Facebook page or eNewsletter use:  (starting the week of 4 August)
  • The eLearning discount is the first of three special deals that will be offered in the coming months.
  • eLearning gift codes and Scuba Review are not eligible for the $10US discount


Refer a Friend Step-By-Step Instructions

#1 Visit and click the Refer-A-Friend Tab

#2 The user must Like PADI’s Facebook page (if they haven’t already)

PADI Refer a Friend 2014#3 The special offer will be revealed and the user must share the special offer to their personal Facebook wall in order to receive the deal.

PADI Refer a Friend special offer

#4 The user agrees to the terms and conditions



#5 The user can add a personal message to their wall post
Share PADI Refer a Friend#6 Once shared to the user’s wall, a promo code will appear.  Each code can be used only once and it has a set, solid, no kidding expiration date. In the case of the eLearning promotion, the coupon must be redeemed during the month of August 2014.

PADI eLearning discount

#7 This promo code is displayed on screen and also emailed to the student. 

PADI Refer a Friend codeThe code is used during the eLearning checkout process to redeem the $10US discount. If redeemed in a country outside the US, the value will be at parity with USD.


Questions you may have:

  • Coupon codes cannot be combined. The max discount per user is $10US.
  • The coupon code will also be emailed to the address associated with the user’s Facebook profile
  • For issues claiming codes, contact support at coupsmart dot com.  For issues specific to eLearning contact 800 729 7237 ext. 2495 or customerservice at padi dot com.
  • The $10US discount value is paid for by PADI


PADI Refer a Friend 2014

New Incentive-Based Diver Referral Promotion

30 Jun

PADI Referral Incentive Program

Word of mouth – having a friend or family member say, “you’ve gotta try this!” or “scuba diving is the coolest thing I’ve ever done!” – is one of the most powerful ways to acquire new customers. That’s why the PADI organization is leveraging the power of the personal referral with an incentive-based referral program in August. The referral program is aimed at helping increase entry-level and continuing education certifications via PADI eLearning®, and in turn, drive more business through PADI Members’ doors.

The incentive-based program encourages PADI’s more than 1,000,000 Facebook fans to share an offer with their friends. The first offer is a $10 US coupon good for qualifying PADI eLearning programs. When someone shares on Facebook, they receive a voucher with an offer code, which they redeem during checkout when purchasing a qualifying eLearning program. Friends must share the offer with their Facebook friends to receive the same offer, and so on. The $10 eLearning incentive will run for a limited time.

Note: The $10 US incentive does not cut into the revenue share received by PADI Dive Centers and Resorts.

Everyone can earn rewards for referring friends. Help your Facebook fans and best customers grow your business by sharing the promotion in your newsletter, with your dive club group, on your store’s Facebook page and during course orientation.

The $10 US eLearning incentive is just one of several special offers to come throughout the remainder of the year. Stay tuned to Surface Interval and the PADI Facebook page for updates.

To learn more about the incentive-based referral program, make sure to attend the Business of Diving Webinar on 16 July.

PADI Member Photos Wanted for The Undersea Journal

16 Jun
PADI Americas CDTC 2013

New PADI Course Directors – Dominican Republic 2013

Do you have a great photo of yourself and/or other PADI Members you’d like to see in The Undersea Journal? Email the photo to journal at padi dot com with the following information:

  • Names of everyone in the photo
  • Photographer name
  • Location where the photo was taken
  • Dive center name (if applicable)
  • A very short description of the photo and its importance.

Send your email to journal at padi dot com with the subject line Undersea Journal Family Additions. You can also send the image as a private message to the PADI Pros Facebook page. Please also include the details listed above (names, location, etc).

We’re looking for photos of specific events: an Instructor Exam (IE) group shot, Project AWARE Dive Against Debris, or other special occasion. Please do not send images of marine life, club dives, people studying, or dive classes (unless the class has a special significance). View examples(PDF).

Photos should be minimum 2MB in size to ensure they will be print quality. Don’t forget to include the names of everyone in the photo and where the photo was taken.


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