‘PADI Learn to Scuba Dive’ Video Hits 1 Million Views

We all know how learning to scuba dive can change lives. It’s no myth; we’ve all seen it happen or experienced it ourselves.

In its 50 year history, PADI has been the industry leader for a long time. We don’t just teach scuba better than anybody else, our heavy emphasis on total industry growth enables us all to do better together. It is through the excellent training and marketing campaigns that we are, The Way the World Learns to Dive®.

We’re excited to see the PADI Learn to Scuba Dive video reach over 1 Million views on YouTube, a milestone for the dive training industry. There’s no doubt many new divers have been informed and inspired by this video.

PADI has a range of scuba diving course videos available on YouTube, able to be used and embedded by PADI Members to market their courses. These can also be found on the PADI Pros’ Site for download.

Thank you for all your efforts in teaching the world to scuba dive!

“My PADI. My Ocean. My Hope” Showcases Diver Achievements

To commemorate its 50th anniversary and recognize the important contributions of divers over the past half-century, PADI is releasing a series of short documentary videos entitled My PADI. My Ocean. My Hope.TM The series brings together stories of the human experience in which diving is the foundation for transformation, human connection and purpose.

My PADI. My Ocean. My Hope features a handful of passionate divers and PADI Professionals focused on educating others about environmental, social and humanitarian issues. Here’s a look at three:

  • Leo Morales – In 2008, Morales was diagnosed with aggressive cancer in his right leg, which led to its amputation. After a friend’s recommendation, Morales turned to scuba diving as a way to heal and gain a new outlook on life, and has since set two world records. Now a PADI Open Water Scuba Instructor and motivational speaker, Morales hopes that others can be inspired to what is possible. “Under the water you don’t have any limitations,” Morales says. “You don’t have any disability. You are able to fly.”
  • Andre Miller – Having first worked in a dive shop and then in a marine lab, Andre Miller naturally gravitated toward a career as a marine biologist and PADI Instructor. He was integral in establishing a marine sanctuary in Carlisle Bay, Barbados, and today teaches youth about marine life and diving. “My ocean is my life. My ocean is also your ocean. We need it to survive and we need more people in the water. The more people we get certified as divers and free divers the easier it is to protect what we have,” Miller says.
  • Jennifer Idol – After witnessing the Gulf of Mexico in flames after the Deepwater Horizon oil spill in 2010, Idol set out on a mission to dive all 50 states, inspired by a goal to help others to love and protect our waters by revealing their true beauty. “I could have never foreseen that I would eventually take the giant leap to make diving a full-time career,” Idol says. “As a PADI instructor and underwater photographer, I want to help others love diving, become good divers, and love the underwater world so that we may all enjoy it for generations to come.”

“We at PADI are thankful for our Members and the millions of divers who have helped to make this 50th anniversary possible,” said Drew Richardson, president and CEO of PADI Worldwide. “It’s an honor to play a role in the transformational journey diving offers to anyone willing to embrace it. Which is why, as we mark this milestone anniversary, the PADI organization is celebrating the people scuba diving has touched in significant and profound ways. We’re recognizing and applauding their actions, which in turn infuses others with the optimism, courage, determination and inspiration to live a better life and make the world a better place.”

The PADI organization invites you to seek out stories from your divers, friends and communities. Encourage them to share what My PADI. My Ocean. My Hope means to them and how diving has transformed their lives.

Watch the stories, learn how you can share yours and spark conversation at mypadi.padi.com.

My PADI Interview: Margo Peyton, Family Dive Adventures

KidsSeaCamp-logo

Interview conducted by: Brooke Morton

Margo Peyton initially started Kids Sea Camp as a one-week getaway designed to introduce her own kids to diving. Now, nearly two decades later, it has snowballed into a global community: She and her family run 15 weeks in 13 countries, including the Cayman Islands, Bonaire, Honduras, Fiji, Palau, Yap and more.

What’s the secret behind Kids Sea Camp?
Kids Sea Camp creates the avenue for us to have multi-generational travel — that’s one of the things KSC has been majorly successful at. We have 5-year-olds in the water doing SASY and 70-year-olds taking Divemaster courses. We offer activities, programs and education for every member of the family. And it’s place where everyone can feel welcome.

What defines a family? At KSC, we have two moms, we have two dads; we have every race and every religion at our events. We have families with adopted children; we have families who bring nieces and nephews. It’s a fun, relaxing, peaceful place to be — which, in our world, is growing increasingly important.

margopeyton

How’d it all start for you?
I grew up on Cape Cod, Massachusetts, with a father who was a diver. When I was 6, he would put me in a tidal pool breathing from his regulator. I spent my childhood in the ocean, and was a freediver first. It was never a question of if I would get PADI certified, but when.

It happened when I turned 22. My dad gifted me my Open Water Diver certification for my birthday. One thing led to another, and I moved to the Cayman Islands, working first as a Divemaster for Bob Soto’s Diving. Then I transitioned to a career as an international travel consultant.

kids-scuba-2-1024x684

How have PADI and Kids Sea Camp changed your life?
For a while, I was a single mom, and I didn’t want to leave my kids behind when I traveled. My whole career up to that point had been about dive and travel. I had to figure out a way to include my two kids — so I started Kids Sea Camp because of them.

And now, it feels like the family-dive-and-travel business is growing in leaps and bounds. I feel like I am running a fine dining restaurant using just an Easy Bake oven. I have created something that nobody else has even touched, that nobody else has been able to recreate.

What makes KSC so successful is that it’s not just a business, it’s personal. It’s about family ties and creating connections about the world. It’s not about money.

How do you keep kids diving?
Try asking your kids to journal their dives together, and then put them on Facebook. This helps create lasting memories for them. One of the most memorable things I did with my daughter was during her first night dive. I made sure to spend extra time debriefing – asking her what she saw and looking up the marine life in books together.

For parents or instructors working with kids, try using an underwater slate or the ScubaPro Waterproof Wet Notes – both good tools. Kids have the desire to come to the surface to tell you what they saw; they can’t hold it in—they want to tell you immediately! The notes let them do that, and continue the dive safely.

Kids-Dea-Camp_Palau_2011_1244

What’s your secret to getting younger kids diving?
For any age, it’s very important to openly discuss and address fears. Kids have fears, but they may be afraid to tell you. A kid knows if he tells you that his ear is hurting, he can’t dive. But if he is questioned later, you may learn he actually had a fear of sharks or jellyfish. It’s important to address those fears immediately. The most important thing for a scuba family is for everyone to enjoy it safely.

Do you have any advice for PADI Dive Centers and Resorts?
I love when resorts offer youth programs and courses, like SASY. There is also Junior Advanced Open Water Diver and Junior Rescue Diver courses. A lot of people don’t even know that these courses exist or that there are so many opportunities in diving for kids.

What’s next for KSC?

I am elated that KSC is growing by such leaps and bounds. I’m very excited about the Instructor Development Course that we are running in Bonaire, August 5 – 19, 2017. It’s the first time that we have ever offered professional courses — and the majority of candidates have been with us since they were SASY students!

Next year, we are also adding Indonesia’s Wakatobi Dive Resort, one of PADI’s newest Five Star Dive Resorts, as a new destination. We will also be introducing a week in Dominica.

Lastly, through Ocean Wishes, we are certifying more and more local children in the communities we go to, including Fiji and the Philippines. In Fiji, we raised money for floors in the schools and brought over loads of school supplies. In the Philippines, we are supplying clothes and shoes. KSC is much more than just diving. It’s about outreach and connecting humanity.

Learn more about Kids Sea Camp and Family Dive Adventures at familydivers.com.

PADI Through the Decades: the 2010s

social_50th_timeline_2010s_1000x667

This is the final installment of our 50th Anniversary series – PADI Through the Decades. You can get caught up here: 60s, 70s, 80s90s and 2000s.

Today, PADI is going stronger than ever. The 2010s have especially seen a strong focus on the community, with Tec and Rec finding common ground, ScubaEarth connecting divers around the world, and Women’s Dive Day encouraging more women to jump into diving.

IMG_1948-e1458931782680

2011: Rebreather and Sidemount

As tec diving gained popularity, even more divers wanted to expand their scuba opportunities using emerging technologies. To bridge the gap between recreational and technical diving, PADI developed both Tec and Recversions of rebreather and sidemount training courses. Before 2011, rebreather training had been primarily Tec-oriented, but recreational divers were now able to use new, highly-automated rebreathers, bringing a previously niche area of diving to the mainstream industry. Many divers and underwater photographers prefer rebreathers for their longer bottom times, lack of bubbles and silence. Tec diving similarly influenced other recreational areas, like sidemount, which traveled from cave and technical diving roots into the recreational sphere with benefits of comfort, convenience and flexibility.

wdd16_1200x630_4-1024x538

2015: Women’s Dive Day

The first PADI Women’s Dive Day took place on 18 July 2015. Women’s Dive Day was created with the goal of getting as many women as possible, at every level, diving on the same day. Divers used to be almost exclusively men, but now women make up about a third of certified divers. With Women’s Dive Day, PADI hopes to encourage even more women to dive and keep that number growing. The inaugural event featured celebrations across 65 countries and all seven continents, with more than 6,000 divers in attendance. The second PADI Women’s Dive Day is coming up on 16 July 2016. Make sure you register your events to take part of the fun!

Thanks to all our PADI Members across the world for being part of the PADI story. Over the past 50 years we’ve shared an incredible journey of experiences, connections, growth and success as the world’s leader in diver training, and we look forward to what comes next over the next 50 years.

Specialty of the Quarter Launching Soon

SQ-DUP-ENG3

Launching in July, the PADI Specialty of the Quarter campaign will focus on different PADI specialties each quarter. This important tool will help you to grow the interest in continuing education and increase the sales of PADI Specialty courses and student materials. PADI Specialty courses offer the perfect opportunity to widen the knowledge of your students, better understand their interests as divers, and make sure they come back and sign up for more courses.

How does the Specialty of the Quarter campaign work?

Students working towards their Master Scuba Diver certifications who sign up for one of the PADI specialty courses listed below with your dive center, will receive a free PADI eCard upon Master Scuba Diver completion.

Top Tip: Try offering your own Specialty of the Quarter prizes designed to encourage divers of all levels to keep diving with you. For example, the prize could be an additional specialty course free of charge if they complete their next certification with you.

Calendar for the PADI Specialty of the Quarter 2016:

  • Q3 (July – September): PADI Digital Underwater Photographer and PADI Wreck Diver
  • Q4 (October – December): PADI Deep Diver and PADI Dry Suit Diver

Tools for the PADI “Specialty of the Quarter” campaign:

To help you promote the PADI “Specialty of the Quarter”, you can download free digital marketing materials via the PADI Pros’ Site including posters, e-mail templates, headers, a specialty of the quarter incentive chart, and more!

To access the toolkit, visit the PADI Pros’ Site (Toolbox–>Marketing–>Marketing Campaigns–>Specialty of the Quarter).

For more information on the PADI Specialty of the Quarter campaign, please contact Emily Krak at emily.krak@padi.com.

 

2016 Elite Instructor My PADI Challenge

EliteInstructor_600x200

Were you an Elite Instructor in 2015? If so, hope you are ready for a little friendly competition!

Take the second annual, Elite Instructor my PADI® Challenge from 1 July through 31 October and you can win a 2017 PADI Membership Renewal, personalized PADI Gear and recognition at DEMA Show 2016. You’ll also be featured in the My PADI marketing campaign!

You’ll compete against others in your same 2015 Elite Instructor category and there’s no need to enter or apply because your PADI Regional Headquarters will track your growth for you. Those showing the most percentage growth in certifications (as compared to the same time frame last year) will win. Simple as that!

Get the full details – including the official contest rules – at the Elite Instructor my PADI Challenge page.

Now, get certifying and good luck!

Join Us in Celebrating PADI’s 50th Anniversary

50th_socialcontest_1200x628_v3

This year marks PADI’s 50th Anniversary, and to help us celebrate this milestone, we’re calling on PADI Professionals to share their favorite diving moment from the past 50 years.

Enter your favorite diving moment by uploading a photo, video or story and you could win one of these incredible prizes: an Aqua Lung CORE Regulator, a GoPro HERO4 package, a Suunto D4i Novo Dive Computer, Vivid-Pix photo editing software or a PADI eLearning Gift Pass/Gift Bag.

gopro

core-reg

You  could share…

  • An incredible marine life encounter
  • A memorable experience with your students
  • How and why you became a PADI Pro

Make sure you get your customers and student divers involved, too! They can share their top underwater memories or simply tell us what being a PADI diver means to them.

Click here to enter via the Contest Page
or
Tag your entries on Twitter or Instagram using #PADI50Years

 

Enter Now!

Contest Logos