2018 Marketing Co-op Coming Soon


Get ready to flex your marketing muscles. PADI® Americas will begin accepting applications for the 2018 Marketing Co-op Program in late January. The program includes exciting new features and expert help to optimize your marketing initiatives.

Because online marketing for a small business is a necessity, the 2018 Marketing Co-op focuses on helping you increase new diver acquisition through digital marketing efforts. The new program also features one-on-one marketing consultation with a PADI Marketing Consultant. The Marketing Co-op is a three-month program that requires your participation in the strategy, placement and execution of your digital marketing initiatives – so start planning now.

Watch for more details, including how to apply, via email and also on the PADI Pros’ Site in January.

PADI at the 2017 DEMA Show


Kicking off with the PADI® Social on Halloween night, assembled PADI Members buzzed about PADI’s outlook for 2018 and beyond. PADI President and CEO Drew Richardson gave a nod to 2016’s 50th anniversary celebrations and reinforced PADI’s mission statement to be best in and for the world. Richardson stressed the importance of PADI’s unique place in the world and the commitment to ensure the symbolic diver’s torch is passed on to the next generations of ocean ambassadors.


The PADI booth was as busy as ever and early one morning, Richardson and legendary oceanographer and President/Chairman of Mission Blue, Dr. Sylvia Earle, hosted a discussion about ocean conservation and the role divers play. PADI and Mission Blue formalized a partnership in 2017 to ignite support for marine areas in a network of locations targeted for enhanced protection.

PADI Miniseminars were a huge hit and well attended. Popular miniseminars included: Leveraging My PADI Club™ to Engage and Grow Your Business, Mastering PADI’s Paperless Registration Process, Risk Management – Programs, Preparation and Protection, and Project AWARE’s Shark and Ray Tourism Workshop.

AWARE team at DEMA

Make plans to attend the 2018 DEMA Show in Las Vegas, Nevada, USA from 14-17 November.


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How Scuba Diving Can Help Customers Beat Holiday Stress


Written by Megan Denny

For many people, the holidays are equal parts fun and stressful. In one survey, Harvard University reports 62 percent of respondents felt “very stressed” or “somewhat stressed” during the holidays; only 10 percent reported no stress. Financial demands, interpersonal family issues and maintaining an exercise regimen were the top three causes of holiday worries.

Diving is a great way for people to relax with friends and stay active any time of year, but here are a few ways your dive business can help customers have fun and feel less stressed during the holidays.

Make Your Dive Center a Refuge from Holiday Insanity

Crowds, family, politics, family talking about politics – there are countless reasons your customers need a break from the holiday grind. Here are a few ways to make that happen:

  • Schedule a weekend fun dive followed by a potluck or picnic.
  • Host a pool event – photos with scuba Santa or underwater tree decorating.
  • Throw a customer appreciation party with awards for most-improved diver, best photographer, fish-whisperer, etc.
  • An evening PADI Seal Team® event can offer parents a welcome break. While your staff conducts AquaMissions, the grownups can browse your store or just enjoy a night off.
  • Offer a PADI Seal Team day camp to take advantage of school holidays.


Invite Customers to Participate in a Good Cause

Some people find it hard to say “no” to holiday obligations, but might welcome the chance to excuse themselves to go have a little fun if it’s for a good cause. Why not turn your weekend fun dive into a food or toy drive? Or, at a customer appreciation party, host a raffle with proceeds benefiting Project AWARE or a local charity.

Help Divers with Their Holiday Shopping

Some customers may not think of their local dive center as a go-to destination for holiday shopping, but with the right mix of products and promotion, you can help divers complete a significant chunk of their holiday shopping. Stay top of mind by promoting your favorite gift ideas for men, women, kids and nondivers frequently on social media and in your eNewsletters.

Fun fact: Roughly half of holiday shoppers buy something for themselves. The New York Post reports “self-gifting” is at a 20-year high, and a 2015 study found Millennials are 40 percent more likely than Gen Xers or Boomers to self-gift.

Appeal to your customer’s desire to reward themselves:

  • Offer a voucher toward a future purchase (i.e. spend $500 US in 2017, get a $50 US gift card for 2018).
  • Use buy-one get-one deals (BOGO) such as “Buy an Open Water Diver or Advanced Open Water Diver course, get 50 percent off any specialty diver course.”
  • Invite them to book a relaxing dive holiday in 2018.


Help Lapsed Divers Prepare for Their Next Adventures

PADI ReActivate® enables divers to conveniently refresh their diving knowledge and skills. Promote ReActivate on your website, social media and/or use targeted Google Search ads to attract lapsed divers who may be nervous about an upcoming dive trip.

When Life Gives You Fruitcake – Use It as Ballast

The holidays are also the season of eating, so it’s no surprise one-third of people worldwide make a new year’s resolution to lose weight. Invite customers to burn holiday calories by going for a dive or starting a continuing education course. In cooler climates PADI Rescue Diver, Digital Underwater Photographer and Dry Suit Diver can all be started in the pool and completed when open water conditions allow. As a reminder, even Open Water Divers can join in on Rescue Diver pool sessions.

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Scuba diving and hanging out with other divers is a great way to escape from the pressures of everyday life. Invite divers to add some weightlessness and underwater Zen into their holiday schedule at a shop-sponsored fun dive, pool event or get-together. They’ll feel more relaxed, and your business will benefit.

Be a Better Person

Written by John Kinsella

The PADI® Adaptive Techniques Specialty program really just makes a good thing better. It builds on the foundational traits of inclusiveness and adaptability, common to all PADI Instructors, Assistant Instructors and Divemasters. The course has detailed insights into considerations and techniques that apply specifically when training and guiding divers with disabilities and generally when working with any diver.


The PADI Adaptive Techniques Specialty helps PADI Pros become more aware and mindful of individual considerations when introducing people with disabilities to diving. It covers adaptive techniques that apply while supervising and training divers with disabilities in PADI courses and programs. It teaches how to properly counsel and direct student divers, based on their abilities, toward certification, experience programs or toward a disabilities-dedicated diving organization for limited certification options.

“I believe this course will get PADI Members thinking outside the box when it comes to skills and get them looking at different ways to teach skills,” says Fraser Bathgate, Advisor Adaptive Techniques for PADI Worldwide. “Teaching divers with disabilities is a very enabling and rewarding experience and it will help open up a new client base to divemasters, instructors, dive centers and resorts. It kickstarts a new way for PADI Members to fulfill more people’s dreams.”

The Adaptive Techniques Specialty course helps PADI Pros learn additional techniques to motivate and encourage not just divers with mental or physical challenges, but also all divers. There’s also an associated subcourse, PADI Adaptive Support Diver, which helps interested divers, from Open Water Diver on up, learn how to be better buddies to divers with physical or mental challenges.


The course looks at techniques that will help PADI Pros build confidence in their divers through a holistic approach that focuses on improving self-image, building trust, setting goals, managing stress and having fun while solving problems. It emphasizes bringing the diver personally into the solution and looks at specific equipment adaptations and helpful confined and open water considerations.

Confined water workshops let dive pros demonstrate and practice skills to assist divers with disabilities, both in training and nontraining situations. They build confidence before the open water workshops, where dive pros apply the skills learned with an emphasis on assisting divers in/out of water, trim and comfort in the first workshop, and through scenario-based skills practice in the second.


But the real value of the PADI Adaptive Techniques Specialty is that it’s the distilled essence of the skills, experience and goodwill of an international advisory team that has collectively brought diving to thousands of people with disabilities and witnessed first-hand the powerful and often life changing results. Now that experience and good will is ready to spread. Find out how you can help – contact your Regional Training Consultant for more information.


A New Wave of Ocean Protection

Support Project AWARE®’s next wave of ocean protection with your PADI® Member Renewal


With 25 years of ocean conservation successes fueled by an incredible network of supporters, governments, businesses, NGOs and conservation partners, Project AWARE has much to celebrate with PADI Members.

To highlight this incredible milestone and join in the celebrations, PADI is launching a special limited edition Project AWARE card – The 25 Years of Partnership for Ocean Protection limited edition card is available to PADI Pros from October 2017 and will be available to student divers throughout 2018 when it launches in January.

00606_AWARE_C_CardFINAL-300x188Two Ways to Support Project AWARE’s Next Wave of Ocean Conservation

  • Choose the new 25 Years of Partnership for Ocean Protection limited edition card as your PADI Membership card
  • Donate to Project AWARE with your PADI Member Renewal today!

Go to the PADI Pros’ Site to update your credit or debit card details and add your donation to support Project AWARE’s critical conservation work!

Your support gives the ocean a voice, help secure important policy advancements to keep shark and ray populations healthy and protect marine life from the onslaught of marine debris.


Special Offer: Limited Edition Project AWARE 25th Anniversary Mask Strap

Project AWARE’s special 25th Anniversary limited edition mask strap is now available as a special thank you gift when donating through your PADI member renewal. The gift is available to any PADI member donating $25/€15/£15 or more.

PADI Members Improving the Lives of Veterans Through Diving

The PADI organization salutes active-duty military personnel and veterans across the globe along with the many PADI Members who offer dive programs to support them.


Diving has proven therapeutic benefits for individuals suffering from post-traumatic stress disorder (PTSD), traumatic brain injury (TBI) and other mental and physical challenges. Recognizing the healing power of diving, PADI dedicated one of its Pillars of Change to healing and wellness, which focuses on helping others live fuller lives through scuba or freediving.

PADI Members have a long-standing history of offering dive training to armed forces personnel, past and present, to improve their quality of life, promote healing and help them reconnect with themselves and their families. Here are just a few examples of PADI Members who are making a difference:

  • Founded by PADI AmbassaDiverTM Cody Unser, the Cody Unser First Steps Foundation (CUFSF) has given thousands of individuals with disabilities the experience of scuba diving.  Since the CUFSF Adaptive SCUBA Program was founded 2001, Unser has been helping the dive industry to integrate people with disabilities into the sport.
  • Force Blue is a non-profit organization that unites US Special Forces veterans with the world of marine science and conservation. By “giving a cause its warriors, and warriors a cause,” Force Blue provides veterans with a sense of purpose while also developing an army of expertise that deploys to help restore and protect our oceans. Together with the Coral Restoration Foundation (CRF), Force Blue is currently working to physically stabilize Caribbean corals damaged by Hurricane Irma and repair CRF’s precious coral nurseries. On 6 November 2017, Force Blue released a full-length documentary, “Mercy, Love and Grace; the Force Blue Story,” that tells their story. Watch the trailer here.
  • For more than 40 years, A-1 Scuba & Travel Aquatics Center in Colorado, USA, has been dedicated to sharing the joy, excitement and freedom diving has to offer to people with disabilities. They offer an annual adaptive scuba group trip and, in partnership with Craig Hospital, they provide free try scuba experiences for those with physical challenges.
  • Deptherapy, a UK-based charity, helps rehabilitate injured service personnel through scuba diving, has enabled people like Armed Forces Veteran and PADI AmbassaDiver Chris Middleton to have a second chance at life. Despite suffering terrible injuries (including the loss of both his legs), Middleton has challenged his disability head on with the help of Dr. Richard Cullen and Deptherapy. “The thing about scuba diving is the weightlessness. There’s no more phantom pains. There’s no more PTSD flashbacks,” said Middleton in an interview with BBC Three. He is now inspiring other injured servicemen and women to take up diving.
  • Patriots for Disabled Divers (PFDD) is a non-profit organization founded by Jeff and Merial Currer, owners of PADI Five Star IDC Patriot Scuba in Virginia, USA. Bringing together PADI Five Star IDCs across the United States, PFDD has trained more than 600 wounded military veterans suffering from PTSD, TBI, amputations and other injuries, along with their family members.
  • Syed Abd Rahman, PADI IDC Staff Instructor and founder and director of Kids Scuba in Kuala Lumpur, Malaysia, is committed to building confidence, independence and self-esteem in the lives of children, adults and veterans with disabilities through the sport of scuba diving, scuba therapy and related activities.
  • The WAVES Project is a non-profit program based in California, USA, that provides veterans and their dive buddies with training with scuba training. The organization works with military personnel with a wide range of disabilities, including brain trauma, and double and triple amputees. Watch one story of how the WAVES Project helped Sgt. Juan Gonzales USMC (Ret.) find relief from PTSD here.
  • The Ocean Enterprises Foundation, established in 2013 by Werner and Myra Kurn, is currently working with wounded veterans teaching them how to scuba dive and aiding with their transition back to regular life at home. Its mission is to ensure that no person will be precluded from diving because of physical or financial hardship.


For more than 30 years, Trident Veteran Adaptive Programs (TVAP) has helped thousands of disabled veterans around the United States reconnect with themselves and experience adventures that will enhance their lives. To further support all divers of all abilities through its Healing and Wellness Pillar, PADI launched its Adaptive Techniques Specialty course and the associated PADI Adaptive Support Diver Specialty subcourse at 2017 DEMA Show earlier this month. The PADI Adaptive Techniques Specialty course provides PADI Professionals – divemasters and higher – with practical techniques and approaches proven to be effective when teaching and assisting divers with varying abilities. It is uniquely designed to educate and empower PADI Professionals who wish to make scuba and freediver training more accessible. The PADI Adaptive Support Diver course is for divers who want to learn how they can best support dive buddies with physical and mental challenges.

“We are thankful for the service of military members around the world who sacrifice so much for all of us. Through the new PADI Adaptive Techniques Specialty course and by sharing stories of triumph over adversity and illness that testify to diving’s healing power, PADI aims to help others to find personal transformation and healing, both mentally and physically,” says Drew Richardson, PADI Worldwide President and CEO. “The work that PADI Members do every day is about people, about transforming lives for people of all abilities. As an organization, that is our deeper purpose. That is our biggest triumph.”

New PADI Adaptive Techniques Specialty

PADI® Professionals have a long and successful history of adapting training to meet individual needs. This includes accepting people with physical and mental challenges into courses and creatively finding techniques that allow them to master skills and meet course performance requirements.


The new PADI Adaptive Techniques Specialty course is designed to build on that foundation by broadening awareness and further exploring adaptive techniques. This specialty course is unique in that it’s designed for PADI Divemasters or Master Freedivers and higher.

The course consists of one knowledge development session that introduces the concept of holistic teaching and explores equipment and logistical considerations. It also includes a workshop that helps you look at dive center accessibility from the perspective of people with various disabilities.

There are two confined water workshops that focus on transfers, entries, exits, assists and communication, along with demonstrating, adapting and practicing skills based on a student diver’s abilities and limitations. The two open water workshops focus on evaluating accessibility, organizing and pacing dives, and adapting skills to the open water environment.


When training people with physical and mental challenges, you learn to focus on what they can do rather than on what they can’t. You don’t have to take this specialty to work with divers with disabilities, but the knowledge and skills you gain can help you adapt course content to accommodate virtually any student diver. This specialty course will expand your ability to be student-centered and prescriptive in approach when adapting scuba or freediving techniques.

Adaptive Techniques Specialty Course Goals

To help PADI Pros:

  • Become more aware and mindful of individual considerations when introducing people with disabilities to diving or freediving.
  • Learn new adaptive techniques to use while supervising and training divers/freedivers with disabilities in PADI courses and programs.
  • Properly counsel and direct student divers, based on their abilities, toward PADI certification, PADI experience programs or toward a disabilities-dedicated diving organization.
  • Explore additional ways to motivate and encourage student divers with mental and/or physical challenges.

PADI Adaptive Support Diver

The subset course, PADI Adaptive Support Diver, is for divers who want to learn how to best support dive buddies who have a physical or mental disability. The course consists of the same knowledge development session as the full specialty, but only requires completion of one confined water workshop and one open water workshop. The prerequisites are PADI Open Water Diver or PADI Freediver™ (or higher), EFR® Primary and Secondary Care course completion within 24 months and to be at least 15 years old. Completion of the PADI Peak Performance Buoyancy is recommended beforehand to give the diver firsthand awareness of proper trim.


Because the PADI Adaptive Support Diver course is a standardized specialty, divers can credit an Adventure Dive toward Advanced Open Water Diver certification, and can also credit the specialty toward PADI Master Scuba Diver™.

Becoming an Adaptive Techniques Specialty Instructor

To be authorized to teach the PADI Adaptive Techniques Specialty course and subcourse, PADI Instructors and PADI Freediver Instructors have the usual two application paths:

  1. Complete a PADI Specialty Instructor Training Course with a PADI Course Director, or PADI Freediver Instructor Trainer who is authorized as a PADI Adaptive Techniques Specialty Instructor Trainer.
  2. Apply directly to your PADI Regional Headquarters with proof of additional experience and training.

The PADI Adaptive Techniques Specialty Instructor Guide is used to support the course. Although the guide primarily addresses scuba diving, PADI Freediver Instructors who are Adaptive Techniques Specialty Instructors will find the guide inclusive of freedivers, with reminder notes about cross-referencing the PADI Freediver Program Instructor Guide.

The course launched at the 2017 DEMA Show in Orlando, Florida, USA, and is currently only available in English. For more information, contact your PADI Regional Training Consultant or go to the PADI Pros’ Site under Training Essentials for further resources about training divers with disabilities.