Offering eLearning as a first option

In talking to folks about eLearning, I’ve heard a lot of people say, “We like it, but we’ve only had one or two people sign up.” PADI plans to step up our marketing to non-divers in 2008, but in the meantime, here’s something to consider:

When you’re shopping for a new TV, they don’t show you the cheapest TV right out of the gate right? They show you the plasma screen. At the Apple store – what’s in their front window? The latest and greatest computers and iPods.

Not only is eLearning the “latest and greatest” in dive training, it’s the most profitable PADI crewpak. The average PADI Dive Center receives $50 for each eLearner – and there’s nothing to inventory.

So, the next time someone asks about learning to dive, why not ask, “Are you interested in doing your course work online?” Key features and benefits include:

* Learn at your own pace
* Save time and save gas
* Your instructor is just a phone call away
* Learn to dive in your bathrobe and bunny slippers!

If the student doesn’t want to pay an additional $120, “No problem. Here’s what our standard course includes . . .”

If you have any questions about eLearning, please don’t hesitate to call us. Tutorials are also available on the PADI Pros website. Use your IRRA login and scroll down the homepage until you find “… more in the eLearning toolbox.”


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