We recently sent out an email with a selection of DSD coupons. Our artwork is holiday-specific, but a DSD coupon is an important marketing tool year-round. Worldwide, our most successful dive operators are the ones with a proactive DSD program.
In challenging economic times, business owners must be more aggressive in recruiting new customers. With that in mind: here are some ways to utilize the Discover Scuba program to bring in new customers:
Include a “Friends and Family” coupon in your open water kits and/or ask students to bring a non-diving friend to the last confined water session.
Schools are always looking for fund-raising ideas. Invite your local high school sports team to sell discover scuba diving coupons. It’s a good idea to to run the kids through a DSD experience before they go out and sell the coupons so they know what they’re selling.
Keep a few DSD coins in your wallet for that inevitable “You teach scuba? I’ve always wanted to try that…” conversation. Barry has a vendor who can make inexpensive DSD coins with a one-color foil imprint. Call us for details.
Tips from the Pros
How about a DSD experience for certified Divers?
Yes, really! Call it Discover Adventures in Diving? Invite certified divers you haven’t seen in awhile for a couple of fun hours in the pool: bust out the hula-hoops (PPB) some DPVs, underwater cameras, etc.
Have a DSD idea you’d like to share? Leave us a comment below!
P.S. If you haven’t seen it before, check out last year’s write up on Discover Santa Diving – featuring Santa Barry Dunford, of course.
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