15 minute marketing idea #3 – eLearning welcome email

15 Minute Marketing Idea #3
PADI eLearning welcome email

It’s common knowledge in the dive industry that word-of-mouth is our most powerful marketing tool. Start building a relationship with your eLearners from day one by drafting a welcome email.The next time you receive an email from webmaster@padi.com alerting you to a new eLearner, send your new customer a welcome email. Everyone appreciates a friendly greeting saying “thanks for doing business with us.”Here’s a sample PADI eLearning welcome email to get you started.

You could also create a “congratulations” email that will be automatically sent by our eLearning system. Some key points to mention:

  • Invite student to visit the store / we look forward to seeing you soon.
  • Request a testimonial for use on your website
  • Offer an incentive for the student to refer a friend to diving
  • Add a link or promotion for Advanced Open Water (now offered online).(right click and “save as” to grab these images)PADI Advanced Open Water online eLearning

    PADI Advanced Open Water online eLearning

Once you’ve composed your email, log on to elearning.padi.com

  • Click on: User maintenance
  • Click on: Student course completion email
  • Then choose which course (Open Water or AOW)

Your message will automatically be sent out whenever a student completes eLearning.

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This is the third article in a series. Read more 15 Minute Marketing Ideas.

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