It’s common knowledge in the dive industry that word-of-mouth is our most powerful marketing tool. Start building a relationship with your eLearners from day one by drafting a welcome email.The next time you receive an email from webmaster@padi.com alerting you to a new eLearner, send your new customer a welcome email. Everyone appreciates a friendly greeting saying “thanks for doing business with us.”Here’s a sample PADI eLearning welcome email to get you started.

You could also create a “congratulations” email that will be automatically sent by our eLearning system. Some key points to mention:

• Invite student to visit the store / we look forward to seeing you soon.
• Request a testimonial for use on your website
• Offer an incentive for the student to refer a friend to diving
• Add a link or promotion for Advanced Open Water (now offered online).(right click and “save as” to grab these images)