Still, the holiday hoopla must make financial sense or they wouldn’t keep doing it. After all, the average family spends $800-$1000 during the holiday season.
Every diver who uses that photo on a holiday card or in their online profile promotes scuba to non-diving friends and family members. The hardest part – convincing the rookie divemaster to don the santa suit. Hey, we all have to pay our dues.
Develop a Message for Online Shoppers
A recent poll reported on CNBC said 17% more people plan to shop online this year. Not only that – the average US internet user spent 68 hours online last month. They’re out there… millions of them… looking for that perfect gift.
What will holiday shoppers / travelers find on your website?
Review the DSD-During-Confined-Water program (retailers)
Though not specific to the holidays, the Bring-A-Friend-to-Confined-Water philosophy has increased open water sign-ups 20-60% for participating stores. Call me for additional details and promotional materials…
Whether it’s recognizing hard-working staff members, or fundraising for a good cause, the holidays are also a time for giving.
Tie a Charity Donation to Each Purchase
To give customers a feel-good reason for spending their gift-giving dollars with you, tie a charity to each purchase. For example, “for every $100 purchase we’ll donate $10 to XYZ charity” (such as Project AWARE).
Create a Giving Tree
Decorate the tree with paper or glass ornaments tagged with a prize or discount. Invite customers to bring in five cans of food in exchange for selecting an ornament off the tree.
Making a List – Checking it Twice
For staff “thank you” gifts, we have some items on sale (see below).
- PADI’s popular laptop backpack is on sale for $15/each when you buy ten or more.
- PADI hats are also on sale for $9.50/each (plain, divemaster, or instructor).