Shark Week starts Sunday 12 August on the Discovery Channel. For the 25th year in a row, millions of viewers will tune in to see surfer survival stories and slo-mo great whites.
The annual programming is so popular, even non-diving businesses capitalize on its success with promotional shark tattoos – and even a drinking game.With that in mind, here are some ideas on how you can help spread the (good) word about sharks and maybe sell a few classes. Email subscribers may need to click through to view the images below.
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Promote shark-related products that may be for sale in your store via your Facebook page, enewsletter, etc. Besides PADI shark keychains you might also stock shark towels, the remote-controlled shark air-swimmer, or shark jewelry.
Take it up a notch
Offer the AWARE Shark Conservation Specialty and / or use the AWARE Shark Conservation Adventure Dive in your August AOW course. You could offer a shark keychain ($2.95) to commemorate students’ participation.
Schedule your next dive club meeting to coincide with Shark Week. During commercial breaks, have a list of Shark Facts / Myths and invite attendees to guess which is real and which isn’t. For example: 90% of shark attack victims are male. Truth or Myth? Whoever guesses correctly could get a shark keychain, gummy shark candy, or other shark-related prize.
Drive interaction on your Facebook page or Twitter feed by posting a different shark fact every day during Shark Week and encourage readers to share / retweet their favorites. A variety of facts are available in the Shark Conservation specialty materials (free download).
Invite divers / shop staff to collect shark petition signatures on their own and award a prize for the most signatures collected. The prize could be dive-related or shark-related. There are some pretty hilarious shark items on Amazon.com. For less than $15 you can get a coffee mug with a shark in the bottom, or shark socks.
My favorite is the shark sleeping bag. This one’s a little more expensive, but a great Grand Prize.