Less than half the funds in the 2014 PADI Marketing co-op fund remain. If you have a new marketing idea you’ve been wanting to try, get your request form in soon!
Funds are available for new activities (in other words something you haven’t tried before) to attract new divers. Looking for ideas? Here are a some proven marketing initiatives that may qualify for the co-op program:
- Online Advertising (overview / ideas)
- Update your website to be mobile-friendly
- Participation in a non-diving event (Wedding, Travel, Adventure, Boat and Surf shows, etc.)
PADI Americas will match 75 percent of your ad buy, event fee, etc up to the maximum reimbursement amounts listed below.
- PADI Five Star Dive Centers or Resorts – $750 US.
- PADI Dive Centers or Resorts – $500 US.
Ready to apply for funds? We need two things from you:
- Marketing Co-op Request form (25 Kb Microsoft Word document)
- Proof of payment for your marketing initiative
IMPORTANT! Both the request form and proof of payment must be received for your request to be processed. Quotes cannot be accepted, and funds are distributed on a first come first serve basis.
Questions? Please contact Mica dot Matvia at padi dot com, or Claudia dot Sherry at padi dot com.