Word of mouth – having a friend or family member say, “you’ve gotta try this!” or “scuba diving is the coolest thing I’ve ever done!” – is one of the most powerful ways to acquire new customers. That’s why the PADI organization is leveraging the power of the personal referral with an incentive-based referral program in August. The referral program is aimed at helping increase entry-level and continuing education certifications via PADI eLearning®, and in turn, drive more business through PADI Members’ doors.
The incentive-based program encourages PADI’s more than 1,000,000 Facebook fans to share an offer with their friends. The first offer is a $10 US coupon good for qualifying PADI eLearning programs. When someone shares on Facebook, they receive a voucher with an offer code, which they redeem during checkout when purchasing a qualifying eLearning program. Friends must share the offer with their Facebook friends to receive the same offer, and so on. The $10 eLearning incentive will run for a limited time.
Note: The $10 US incentive does not cut into the revenue share received by PADI Dive Centers and Resorts.
Everyone can earn rewards for referring friends. Help your Facebook fans and best customers grow your business by sharing the promotion in your newsletter, with your dive club group, on your store’s Facebook page and during course orientation.
The $10 US eLearning incentive is just one of several special offers to come throughout the remainder of the year. Stay tuned to Surface Interval and the PADI Facebook page for updates.
To learn more about the incentive-based referral program, make sure to attend the Business of Diving Webinar on 16 July.