Where are you diving on 18 July 2015? You can show your support of the female dive market by organizing a local dive or event for PADI Women’s Dive Day. It’s a genuine way to get more women together, in the water and involved in diving. PADI Members from around the world are hosting events to celebrate women’s contributions to recreational diving and to attract the next generation of female divers, explorers, and underwater photographers.
Why should you get involved in this initiative?
The PADI organization has witnessed a gradual increase in the proportion of female divers in recent years:
Also, many brands have been shifting focus to female consumers over the last decade, adjusting product offerings, marketing messages and business models accordingly. Even historically male-focused industries have realized the business potential females wield as the primary decision makers in many households.
Are your marketing efforts targeting women specifically? If not, now’s the time to start.
Get featured! The top five PADI Women’s Dive Day events will be featured in an upcoming issue of Sport Diver magazine!