Shark Week starts Sunday 5 July on the Discovery Channel. For the 28th year in a row, millions of viewers will tune in to see surfer survival stories and slo-mo great whites.
Shark Week is so popular, it’s been called The Super Bowl of summer TV programming. With that in mind, here are some ideas on how you can help spread the (good) word about sharks and maybe sell a few classes.
Quick and Easy ideas
- Post the Sharks in Peril video to your website, blog or Facebook page and encourage readers to support Project AWARE.Right now every donation via PrizeAid is a chance to win a four week diving expedition.
- Post a Shark Fact of the Day / or Guess-This-Shark image to your social media pages and eNewsletter. Offer a prize to the first person to guess the right answer (PADI shark keychain, perhaps?), or invite people to guess the answer just for bragging rights.
Product no. 82619 – $3.00
By encouraging users to comment, you’ll increase engagement on your page. Here are some resources for your social media posts or enewsletter.
* Some of the facts came from Project AWARE’s free Shark Conservation Specialty Instructor Guide, others I gleaned off the interwebs
Take a Bigger Bite
- Offer the AWARE Shark Conservation Specialty (download instructor guide PDF) or offer the AWARE Shark Conservation Adventure Dive in your Advanced Open Water course. Give students a shark keychain to commemorate participation.
- Schedule your next dive club meeting to coincide with Shark Week. During commercial breaks, read off Shark Facts and Myths and invite attendees to guess which is real and which isn’t. For example: 90% of shark attack victims are male. Truth or Myth?
Offer a grand prize to the person with the most correct answers. Personally I would love to curl up every night in this shark sleeping bag.