Launching in July, the PADI Specialty of the Quarter campaign will focus on different PADI specialties each quarter. This important tool will help you to grow the interest in continuing education and increase the sales of PADI Specialty courses and student materials. PADI Specialty courses offer the perfect opportunity to widen the knowledge of your students, better understand their interests as divers, and make sure they come back and sign up for more courses.
How does the Specialty of the Quarter campaign work?
Students working towards their Master Scuba Diver certifications who sign up for one of the PADI specialty courses listed below with your dive center, will receive a free PADI eCard upon Master Scuba Diver completion.
Top Tip: Try offering your own Specialty of the Quarter prizes designed to encourage divers of all levels to keep diving with you. For example, the prize could be an additional specialty course free of charge if they complete their next certification with you.
Calendar for the PADI Specialty of the Quarter 2016:
- Q3 (July – September): PADI Digital Underwater Photographer and PADI Wreck Diver
- Q4 (October – December): PADI Deep Diver and PADI Dry Suit Diver
Tools for the PADI “Specialty of the Quarter” campaign:
To help you promote the PADI “Specialty of the Quarter”, you can download free digital marketing materials via the PADI Pros’ Site including posters, e-mail templates, headers, a specialty of the quarter incentive chart, and more!
To access the toolkit, visit the PADI Pros’ Site (Toolbox–>Marketing–>Marketing Campaigns–>Specialty of the Quarter).
For more information on the PADI Specialty of the Quarter campaign, please contact Emily Krak at firstname.lastname@example.org.