Imagine the perfect dive shop holiday season. All your seasonal specials are moving like hot cakes. Sales are off the charts. You’re already thinking about hiring more staff. While there’s no harm in thinking positively, it takes a little forethought to turn dreams into reality. Here’s a little imaginative and festive exercise to see how neatly you can package PADI programs and products this holiday season to help get a head start.
On the first day of diving, my dive shop gave to me…Discover Scuba® Diving in a nice warm sea
One consistently successful seasonal tactic is to simply reach out to your existing divers with a promotion on a Discover Scuba Diving experience they can buy for a friend. Cool looking vouchers in a festive card are a great way to help those divers who always leave shopping until the last minute.
Two Open Water eLearning
A similar approach works well with the PADI Open Water Diver course, especially now that the gift can be used straightaway with PADI Open Water Diver eLearning. It’s essentially a matter of seasonal packaging and promotion.
Three revised Advanced Open Water Diver courses
Clearly this is the perfect gift for all those new open water divers. Reach out to their friends and relatives: Address an envelope – sorry, email won’t work for this one – to all your open water divers’ home addresses with, “To be opened by anyone at this address except customer name.” The new Advanced Open Water Diver course digital product will have the iPad screens popping under the tree.
Four Rescue Divers
Rescue Diver is a perfect course to run when oceans conditions aren’t so hot during the Northern Hemisphere winter. Schedule a seasonal polar bear Rescue Diver course to help all those divers who overindulge on Christmas Day. They have the time off work and they’ll be delighted with a great excuse to avoid another annual visit to their distant second cousins twice removed.
Five Ice Specialties
Are you lucky enough to be snowed in this holiday season? Have a handy lake frozen solid nearby? If you’re not running an Ice Diver Specialty course, you and your customers are missing out on the world’s best excuse for a post dive hot toddy with a cinnamon stick or hot chocolate with marshmallows. If you submit the PIC before the end of the year, you’ll also increase your odds of being the one to issue the 25 millionth PADI certification.
Six Full Face Mask Divers
You know when people come in to buy a gift for one of your better customers? They want something really special for their friend who loves diving. Problem is their friends are manic dive enthusiasts and, as far as you know, have two of everything. Now you have a solution: A Full Face Mask Specialty course with a shiny new full face mask wrapped up for under the tree! Perfect.
You get the idea. Appropriately packaged continuing education makes a great gift, and eLearning or Touch products make sure it’s the gift that starts giving straight away. Finally, what about a gift for yourself? How about a PADI Elite Instructor Award? Make sure the opportunity doesn’t pass you by.
Start wrapping now…