92 percent of all vacation and family activity decisions are made by women.
85 percent of all consumer purchases in the US are made by women.
$7 trillion US is contributed by women in the United States in consumer and business spending.
60 percent of all personal wealth in the US is held by women.
Sources: forbes.com, she-economy.com and inc.com
Last year PADI® Dive Centers and Resorts planned and hosted more than 700 events in 77 countries on all seven continents to celebrate women and diving. Start planning your 2017 PADI Women’s Dive Day event on 15 July using these simple steps:
Decide what type of event to host – It’s completely up to you. You could offer female-themed scuba or freediver courses, have a family-oriented dive day, plan a fun day of boat diving or host a special breakfast for your customers. Check out these additional ideas.
Register your event – Log in to the Pros’ Site with your PADI Dive Center or Resort account, go to My Account and click on Register your Women’s Dive Day event(s). Your event will be listed at padi.com/women-dive for everyone to see.
Promote your event – Use different platforms to help get the word out about your event such as email, social media, in-store flyers and local newspaper ads. Download and use the PADI Women’s Dive Day marketing materials from the Pros’ Site.
Need another reason to plan an awesome PADI Women’s Dive Day Event?
Your event may be featured on PADI Social Channels, in Sport Diver magazine and in The Undersea Journal®.