My PADI Club™

The Portal to a World of Underwater Exploration and Discovery.

Written by Mohammad Dahdul, PADI Marketing Consultant

Sharing your passion for diving, the ocean and ocean conservation is what you do as a dive professional. You’re likely looking for innovative ways to make diving accessible and increase engagement for those who want to continue their dive journeys. My PADI Club™ was created to help you keep your ­customers diving for a lifetime.

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Based on the extensive research ­provided by McKinsey & Company, one of the world’s leading research and business consulting firms, My PADI Club is designed to overcome the barriers people experience when learning to dive and help prevent divers from drifting away from diving. It provides what they need to stay active in the sport.

The barriers identified include dive planning being too difficult, trouble finding people to dive with, and reliable ratings of dive sites and dive businesses being unavailable. When it launches, My PADI Club will offer divers an online community for finding information about dive centers and sites globally, a dive buddy finder, custom dive notifications and trusted ratings. The platform’s tools work to not only make diving more accessible to the average ocean explorer, but to also increase repeat customers and drive business growth for PADI® Members in numerous ways.

Advertise Your Business

Advertising is imperative to grow your business and My PADI Club actually makes it easy. Publicizing what you offer and promoting your events is funda­mental to customer acquisition, and in building and maintaining customer loyalty. Think of My PADI Club as another marketing tool to drive customers to your store and participate in your events. The more you advertise and network, the larger, more loyal customer base you’ll build.

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There are various ways to use My PADI Club as an additional advertising tool. Upload promotion or event flyers to the activity feed, change your dive center display ad with monthly specials or tent sales, and directly interact with customers through “likes” and “comments.” By uploading a display ad and linking it to your website or event page, you’ll be able to drive more traffic to your events. Reference the photo specs in the Settings section of My PADI Club to make sure your photo is the correct dimension and size.

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Although advertising’s main ­objective is typically to foster business growth, you can also use it to share your passion for conservation with your network. Use the platform as a way to highlight the conservation projects that you and your team are working on. Invite your My PADI Club connections to your Dive Against Debris® events and enlist them to help have a ­positive impact on ocean health.

The wide reach of advertising through My PADI Club gives you the opportunity to grow your business, build a community of like-minded individuals, and work toward PADI’s Pillars of Change.

Build Stronger Customer Relationships

People and Community is one of PADI’s Pillars of Change and is the heart of teaching the world to dive. Building a community of divers in your area is a crucial way to keep customers returning to your business.

In Entrepreneur’s 5 Ways to Build Killer Relationships with Customers, connecting and communicating are two of the most important actions to forging healthy customer relationships. Both interpersonal and online interactions have a direct effect on whether or not a customer returns a second time. The consistency of these interactions also plays a large role in keeping your business, and diving in general, at the top of a customer’s mind. In the technologically advanced world in which we live, maintaining constant contact with another person is as easy as tapping a button on your smartphone. My PADI Club can offer this consistent, and instant, interaction.

Use the convenience of My PADI Club to your advantage by connecting and interacting with your customers in several ways. Update your instructional team on your dive center profile so student divers can easily follow their dive mentors. Make sure you and your instructors follow your students’ profiles as well. Once you’re following them, comment and like their logged dives, photos and videos encouraging them to continue their dive adventures. Post interesting content that will prompt your customers to interact with you. Maintaining these relationships could lead to referrals to friends and family.

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Another way to prompt students to dive with you is by contributing to Go Dive Alerts™. As a PADI Pro, you are the local expert of the sites you frequently dive. Report conditions in My PADI Club for dive sites each day to alert divers of conditions that might pique their interest – for example, perfect water temperature and great visibility. My PADI Club users can customize notification triggers – Go Dive Alerts – for their favorite dive sites. As you report conditions, divers who chose to receive alerts for specific parameters at their favorite dive sites will be alerted to go dive. Prompting divers to dive reinforces their passion for scuba and gets them back into your dive center more often.

Having the ability to follow new and existing divers, other PADI Members, as well as share your passion and knowledge of diving within your community will make your voice and influence as strong, and global, as ever.

Grow Your Business

Using My PADI Club to advertise and build stronger customer relationships ultimately leads to business growth. By enabling your customers to become My PADI Club Premium members (coming later in 2018), you help them access exclusive savings on PADI continuing education courses and gear from some of the top dive brands. Leveraging these premium features is the best way to sell a Premium membership to both new and experienced divers.

What’s in it for you? Earn commissions for every new Premium membership sold. Commissions are paid on first-time Premium members only and the diver must remain a Premium member for at least 60 days. You will be paid in credit each month and also have the option to cash out credit via a check.

Encouraging your customers to join My PADI Club and upgrade to a Premium membership not only benefits them, but you as well. When customers seek out your dive services and products time and time again, you earn more revenue from each return visit. By bringing all your divers into the largest online dive community, you grow a robust dive tribe and expand your influence.

Set Up Your Profile

Now that you know there are many ways to leverage My PADI Club, it’s time to learn how to create and update your profile. Use these steps:

  • Step 1: Visit my.padi.com and log in using your PADI Pros’ Site or ScubaEarth username and password.
  • Step 2: Click on Profile to update your profile image, avatar, and general info. Connect with divers and share your photos.
  • Step 3: For Dive Centers and Resorts: Although some aspects of your profile can be updated directly on the My PADI Club dive center profile, information such as parking, transportation, services and courses must all be updated within the PADI Pros’ Site Premium listing section. To update these additional store details, go to PADI Pros’ Site (padi.com/mypadi). Log in using your Dive Center/Resort account, select the Account tab and then select Premium listing. Update your Premium Listing to improve your My PADI Club profile. This information will automatically populate into your My PADI Club ­profile within 24 hours.

Be sure to make your profile stand out. Add photos, videos and content that’s intriguing to your customers to make your profile distinctive. Remember, ­interaction and content are key in attaining the ­maximum benefits of My PADI Club.

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Using the tools discussed throughout this article will help you leverage the My PADI Club platform. As mentioned, the best ways to fully benefit from My PADI Club is to be an exceedingly active member through consistent updates, constant interaction and communication with other users, and posting interesting content. Use your voice and influence as a dive mentor in My PADI Club to spread your passion for diving and encourage others to continue their exploration of the ocean, and to protect it while doing so.

Making Digital Learning Effortless

Written by David Espinosa, PADI Executive, Content Development

There are many reasons PADI® has been the leader in training scuba divers for more than 50 years, but tops among them is that while PADI’s educational materials are instructionally valid, easy on the eye, and functional, they never stop evolving. Case in point: What started more than a decade ago with the introduction of eLearning eventually led to Touch products, and now to an even simpler way of digital delivery.

That simpler way of digital delivery is just one of the goals of PADI’s Digital Optimization Project, which began in August 2017. “We realize the value and convenience an engaging eLearning™ experience can offer PADI Members and their student divers,” says Ted Moreta, Vice President Product Management, PADI Worldwide. “To support this, we’ve made a commitment to improve the user journey and expand our selection of languages and digital product offerings across core courses.”

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The overall project is made up of many smaller projects touched by dozens of people all around the world, and includes migrating and optimizing digital products from  Touch products to the newer Adobe Experience Manager (AEM) platform; translating those products into dozens of languages; and, finally, making those products easier to purchase and access by consumers.

Here’s a look at what’s new and already available for PADI Members, and what’s coming down the line.

DPS Moves to AEM

The title above is a mouthful, but it is simple: All existing products using Adobe’s Digital Publishing Suite (DPS, aka “Touch”) are migrating to the AEM platform, which is a better user experience.

There are several key benefits to the new AEM platform. One is that users can search a given product for key words. For example, a  student who wants to study up on dive computers can do so in Open Water Diver eLearning (more about digital nomenclature later) by searching the key words “dive computer,” which brings up all sections in which that term is used.

Another highlight is that any updates to course content can be done quickly and without disruption to the end user. When content is updated, it’s available for the user to view on the next log in to the product. Videos will also be embedded in the materials now – no streaming option – which will allow for a better user experience in areas with spottier internet connection, and navigation within the products is intuitive and user friendly.

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The PADI Library app you’re familiar with will be updated to support the new AEM product platform. In addition, online users will have access to the new Training Center on padi.com, which will house all eLearning products and helpful guidelines for using the PADI Library. Another benefit of the new PADI Library is that it allows for faster download speeds, and users will now have two options when deciding how to conduct their independent study: they can access their materials online or users can choose to download the full product (for offline use) or download section by section.

Because an AEM product can be accessed on any device – via the web viewer on a desktop or laptop computer, and on Android or iOS smartphones and tablets – all digital products will simply be referred to as eLearning. Open Water Diver eLearning and Freediver eLearning launch first, with Enriched Air Diver eLearning, ReActivate® eLearning, Advanced Open Water Diver eLearning, Rescue Diver eLearning and Discover Scuba® Diving eLearning hot on their heels.

New Translations

In addition to migrating digital products to Adobe Experience Manager, the number of languages these programs and courses will be available in is expanding. Open Water Diver eLearning and Advanced Open Water Diver eLearning will be available in 25 languages; Enriched Air Diver eLearning, Rescue Diver eLearning and Discover Scuba Diving eLearning available in 21; Freediver eLearning will be available in 13 languages, and ReActivate eLearning in 10. (Look for Emergency First Response, Divemaster and the Instructor Development Course to be reintroduced as new eLearning products later this year.)

One benefit of having such a wide range of languages for all of these courses is that stores won’t need to choose which languages to carry in their inventory. All digital products use a single code, the student diver simply needs to buy the product and choose the language. That is both a benefit to the business with respect to inventory but also to the student diver as language selection is seamless.

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Simplified Registration Process

A large part of the project is to not just make it easier for consumers to use the products, but also to make it easier for them to access the products. Using feedback from PADI Members, the login/single-sign on (SSO)/registration process has been “reskinned” with an updated user interface (UI) that makes registering more intuitive. The development team also fixed known bugs and improved the speed by which registration takes place. What’s more, the registration page has also been translated into 25 languages and is now mobile responsive, so your students can sign on and start learning quicker than ever before, leaving you to do what you do best: teach.

PADI Marketing Tool Kit is Available

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Look for announcements from PADI® Americas between 3 April and 31 May with instructions about how to reserve your free annual tool kit. The 2018 kit is filled with new, innovative and effective marketing collateral to help recruit new divers, keep current divers diving and encourage active divers to go pro.

Marketing kits can be mailed to PADI Dive Centers and Resorts operating in the 50 US States and Territories. If your dive center or resort is outside of these areas, uses a P.O. Box, APO or FPO address, please contact your PADI Regional Training Consultant to request the materials.

Click the link below to find out how you can use the kit to drive more divers through your doors.

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PADI’s Room Block for 2018 DEMA Show is Open

Be one of the first to book your room at the Westgate Las Vegas Resort and Casino for   DEMA Show 2018 from 14 – 17 November. The DEMA Show will be in the North Hall of the Las Vegas Convention Center just steps away from the hotel. Call PADI Travel™ to secure the special room rate of $110 US per night* (plus tax). Pay the resort fee and you’ll receive complimentary wireless internet, access to the hotel’s fitness center, in-room safe use and free local and toll free domestic calls.

PADI programs, such as the PADI Social, Course Director Update, IDC Staff Instructor Update and Emergency First Response Instructor Trainer course, will take place in the Westgate Las Vegas Resort and Casino, so you’ll be at the center of the action.

Contact PADI Travel at 800 858 7234 ext. 2539 (US and Canada) or email Christine.Grange@padi.com to book your room today.

*Rates subject to change without notice.

Help Divers Avoid Injuries

Written by DAN Staff

In the Northern Hemisphere spring is a great time to maintain both equipment and skills in preparation for warmer weather and a busy dive season. As many divers make sure their gear is ready to get in the water, you can help them make sure they’re ready, too. By familiarizing yourself with the most common causes of diving accidents, you can offer tips for effective skills practice.

What causes the most accidents?

Accident analysis data has shown that there are five leading causes of preventable dive accidents and injuries:

  1. Uncontrolled ascents
  2. Ear and equalization problems
  3. Poor air management
  4. Diving beyond personal limits
  5. Failure to adequately plan and perform dives

At least one of these factors is present in the vast majority of reported incidents.

How can you help divers avoid incidents?

A great way to minimize problems is to get divers to practice foundational dive skills. Encourage your students and customers to consider which of their skills need improvement and suggest ways for them to practice these skills. Ascents, buoyancy control, ear equalization and emergency weight release at the surface can all be practiced in the pool. Divers can work on air management and dive planning by calculating their air consumption and planning practice dives with you or an experienced buddy.

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What else can you do?

Some dive accidents are caused by unexpected equipment problems. Make sure divers know how to maintain, store and care for their gear. Also suggest they practice responding to different gear failures – regulator malfunction or stuck BCD inflators – by reviewing air sharing skills, freeflow regulator breathing and disconnecting their low pressure inflators underwater. Although not common issues, divers should feel comfortable responding to such events before they get in the water.

For more information about safe diving practices or preventing dive accidents, visit DAN.org.

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2017 PADI Race to Renew Winners

Congratulations to Emily Anderson, whose response was selected as the grand prize winner of the 2017 Race to Renew!

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“As a scientist, I want to bring awareness about our ocean’s health to the public,” she wrote. “As a PADI Professional, I am able to do so – reaching out to students, teaching them about the marine environment, and showing what we, as divers, can do to help our oceans.”

Emily won more than $1,200 worth of Cressi gear and one free year of PADI Professional membership.

 

In addition to Emily, nine other PADI Members were chosen to receive one free year of PADI membership*.

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Miguel Bogaert

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Marie Claire Van Wagner

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Dinorah Lizama Moguel

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Mario L Tosone

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Camille Trudelle

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Donald T. Johnson

  • Paul A Jomm
  • Marina L. Marinho Nunes
  • Anderson Batista De Mello

 

Congratulations to all the winners!

*Winners are eligible for the reimbursement of their 2018 PADI Membership dues pending the return of the liability release statement.

Take PADI Women’s Dive Day Into Your Own Hands This Year

Written by Candice Landau

PADI Members, do we have some news for you…

Wait for it (but don’t hold your breath!)…

The PADI Women’s Dive Day event calendar is now open to all PADI Members.

Now, for the first time, you can register your Women’s Dive Day event yourself. Although you’re still welcome to, you don’t have to go through your dive shop to register events. Now it’s all in your own hands, and it’s because you asked.

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PADI Women’s Dive Day was born of a desire to celebrate the incredible women in scuba diving and help close the unnecessary gender gap that still exists. To dive communities around the world, women are invaluable members. They are strong, nurturing and inclusive, the glue binding many groups. That’s cause for celebration, and a good reason to get many more women involved!

So why not get your own PADI Women’s Dive Day event going? It can be a group dive at a specific location, a Discover Scuba® Diving event, a picnic at the pool or something entirely of your own making, like SurfWalking™.

Last year, some of the great events included:

  • A scuba event followed by post-diving treats including a massage and manicure
  • Morning tea on the sea event
  • A weekend of water sports, picnics and yoga on the beach
  • Mermaid parties
  • Underwater clean-up events with free gear rental for women
  • PADI Specialty courses, like AWARE Shark Conservation
  • Free Discover Scuba® Diving sessions
  • Dive equipment demos with giveaways and awesome raffles

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Here’s how to register your 21 July 2018 PADI Women’s Dive Day event:

  1. First decide what type of event you’d like to host. The world is your oyster. You can pick one of the ideas we mentioned above or get creative and come up with your own. It’s entirely up to you.
  2. Register your event. To do this, visit the Host a PADI Women’s Dive Day event page, then fill in the required details including event name, description, contact information, event location and date. This also means your event shows up on the PADI Women’s Dive Day event locator so that people can find it.
  3. Promote your event. Share it via email, on social media platforms and, of course, through word of mouth. Make sure to tag any of your social media posts with #padiwomen, so that you’re looped into the global conversation surrounding PADI Women’s Dive Day.
  4. Post an event follow-up. Share photos, videos and a summary of the event (again, don’t forget to tag social posts with #padiwomen and #padiwomensdiveday). It’s a great way to encourage those taking part to stay engaged and to keep diving. Make sure to include links, email and a call-to-action providing a next step. Finally, share your success story and photos with the PADI marketing team.

To register your event, head on over to the all-new Host a PADI Women’s Dive Day event page.

Register Now

Dive in with Seiko Prospex

Seiko has pioneered several features in dive watches that set the global standard, including the accordion or corrugated style strap, the wide arrow shaped hands for extra legibility, and the two-piece case construction for added security. With half a century of history and innovation, With half a century of history and innovation, adventurers who face the world’s harshest environments consistently choose Seiko dive watches.

Now, Seiko would like to invite PADI® Dive Centers to become Authorized Seiko Prospex Retailers. As a valued retailer, your dive center will be featured on the Seiko Dealer Locator and highlighted as a Preferred Prospex Retailer. You will also receive earlier insight on Seiko Prospex watches with creative social and digital assets to support and drive traffic to your location. At the storefront, Seiko will provide an exclusive countertop display accompanied with engaging point-of-sale materials and promotions that will captivate visitors and students alike.

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For more information on how to become a Seiko Prospex retailer please email seikodive@seikousa.com.

The Midwest Great Instructor Challenge

In 2017, the inaugural PADI® Midwest Great Instructor Challenge had truly great participation throughout 10 US Midwest states. The top 10 challenge winners showed their dedication to diver education and the environment, and proved they are masters at keeping dives engaged. Like PADI Pros around the world, these individuals proudly share their joy of diving and eagerly invite others on underwater adventures, sometimes in water temperatures as low as 38°F/3°C.

This regional challenge was based on accumulating points for each PADI certification issued during the contest period. The top producing instructor crushed it by earning more than 300 points.

The top 10 instructors received PADI-branded merchandise along with great bragging rights. In addition, the top instructor won a dinner with the PADI Midwest Regional Staff.

Congratulations to these challenge winners

1 – Andy Silverman: 16-year member from Columbus Scuba in Ohio

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2 – Melissa Silverman: 3-year member from Columbus Scuba in Ohio

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3 – Jerry Otte: 21-year member from Aquatic Adventures Inc. in Wisconsin

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4 – Elmer Egman: 45-year member and independent instructor from Minnesota

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5 – John Holben: 9-year member from Scuba Emporium in Illinois

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6 – Andrew Berg: 5-year member from TD Scuba in Missouri

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7 – Martin Kelly: 3-year member from New Wave Snorkel and Columbus Scuba in Ohio

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8 – Jenny Otte: 8-year member from Aquatic Adventures Inc. in Wisconsin

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9 – Mark Poulos: 23-year member from Sentry Pool & Scuba in Illinois

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10 – Jessy Thompson: 2-year member from American Dive Zone in Michigan

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If you live in the midwest, watch for information about the next Midwest Instructor Challenge that’s launching in the spring of 2018.

Diving with Hazardous Marine Life

Written by DAN staff

Diving, swimming and even just going to the beach offers the opportunity to observe marine animals in their natural environment. Unfortunately, inappropriate or unintentional interactions with some marine life can lead to serious injuries. The good news is that most injuries are largely preventable with some forethought, knowledge and awareness. However, accidents do happen and each year a number of divers sustain marine life injuries. Below are best practices for dealing with some of the most common marine life injuries:

Urchins

Sea urchins are echinoderms, a phylum of marine animals shared with starfish, sand dollars and sea cucumbers. They are omnivorous, eating algae and decomposing animal matter, and have tubular feet that allow movement. Many urchins are covered in sharp, hollow spines that can easily puncture the skin and break off, and may penetrate a diver’s boots and wetsuit.

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Injuries caused by sea urchins are generally puncture wounds associated with redness and swelling. Pain and severity of the injury ranges from mild to severe, depending on the location of the injury and the compromised tissue, and life-threatening complications do occur but are extremely rare.

Divers can prevent sea urchin injuries by avoiding contact with good buoyancy control and being cautious of areas where sea urchins may exist, such as the rocky entry points while shore diving.

Treatment for sea urchin wounds is symptomatic and dependent on the type and location of injury. Application of heat to the area for 30 to 90 minutes may help. Sea urchin spines are very fragile, so any attempt to remove superficial spines should be done with caution. Wash the area first without forceful scrubbing to avoid causing additional damage if there are still spines embedded in the skin. Apply antibiotic ointment and seek medical evaluation to address any embedded spines or infection risk.

Stingrays

Stingrays are frequently considered dangerous, largely without cause. Stingrays are shy and peaceful fish that do not present a threat to divers unless stepped on or deliberately threatened. Stingrays can vary in size from less than 30 centimetres/one foot to greater than two metres/six feet in breadth, and reside in nearly every ocean.

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The majority of injuries occur in shallow waters where divers or swimmers accidently step on or come in contact with stingrays. Injuries from stingrays are rarely fatal but can be painful. They result from contact with a serrated barb at the end of a stingray’s tail, which has two venomous glands at its base. The barb can easily cut through wetsuit material and cause lacerations or puncture wounds. Deep lacerations can reach large arteries. If a barb breaks off in a wound, it may require surgical care. Wounds are prone to infections.

Injury treatment varies based on the type and location of the injury. Clean the wound thoroughly, control bleeding and immediately seek medical attention. Due to the nature of the stingray venom and the risk of serious infections, seek professional help for stingray wounds.

For more information on first aid and safe diving practices, visit DAN.org/Health

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