DEMA 2017: Passing the Torch

By Tara Bradley Connell

The DEMA Show 2017 kicked things off at the PADI Social with an inspirational speech by Dr. Drew Richardson, the President and Chief Executive Officer for PADI Worldwide.

And while discussing innovations in the dive industry and the importance of dive education is always a popular topic amongst the dive community, this year, Richardson took the message a little deeper.


Here’s a look at some of the takeaways from Richardson’s message:

THE POWER OF DIVING: STATS

  • PADI certifications to date – over 25 million
  • PADI professionals worldwide – 133,000
  • Median age for new divers – 29 years old

Richardson started things off by noting that every day members of the dive community are enabling others to fulfill their desire to explore.

“We are enablers of exploration of inner space,” he said. “Outer space exploration is selective for certain people but we together have the opportunity to explore and be part of the inner space mission.”

He then referred to a quote from English veteran broadcaster and naturalist, Sir David Attenborough:

“I can mention many moments that were unforgettable and revelatory, but the most single revelatory three minutes was the first time I put on scuba gear and dived on a coral reef. It’s just the unbelievable fact that you can move in three dimensions.”

THE MISSION

Richardson then focused on the importance of PADI professionals as leaders who have the ability to create a global community of competent divers that are champions for the water planet.

“We are the leaders but with that comes responsibility,” he said. “We must teach divers to be ambassadors for the underwater planet. We have a responsibility to be good ancestors.”

With a focus on “divers are the doers,” Richardson then went on to discuss PADI’s Four Pillars of Change.

FOUR PILLARS OF CHANGE

Marine Animal Protection

By joining forces with organizations like Project AWARE, PADI is working to combat marine debris, protect sharks and rays, and instill the importance of sustainable fishing.

“With plastic, pollution, and overfishing, there are many issues to address, but it’s not too late,” Richardson said. “We can reverse some of the damage that has been done by working together to conserve and protect marine resources.”

Ocean Health

PADI has also solidified relationships with Mission Blue, founded by Sylvia Earle, by joining in her efforts toward the promotion of Hope Spots.

The purpose of Hope Spots is to set aside dedicated ocean areas with the hope that less stress on the environment will reverse negative human impact, promote productivity and prevent further damage.

In addition, PADI is working with Project AWARE to rescue entangled animals from debris, and remove and recycle ghost gear, lost and abandoned fishing gear that causes damage to marine life.

People and Community

Richardson then went on to address the PADI community and the PADI AmbassaDivers that have made an impact in their local areas.

Noted PADI AmbassaDivers included Jack Fishman, Ernst Van Der Pol, Edgardo Ochoa and Andre Miller.

“These folks are making an impact and we want to get these stories out,” Richardson said. “The point is to tell the world their stories and invite them in. We want to tell your story, too.”

Richardson then addressed PADI AmbassaDivers that have made a difference in the world of healing and wellness by discussing the PADI Adaptive Techniques Specialty course.

Healing and Wellness

“So many are paying it forward by making diving more accessible and more tangible for more people. In doing so, they are transforming lives and making the impossible, possible,” he said.

To coincide with that message, a short video showcased some pioneers in the PADI Adaptive Techniques Specialty course with appearances by Alana Nichols, Parker Timberland and Leo Morales.

Morales summed up the message perfectly by saying:

“The most important thing is to do what you like to do and have some passion. That’s what scuba diving is for me,” he said. “The ocean gave me back my life.”

LOOKING TO THE FUTURE

As PADI continues to invest in the Four Pillars of Change, education is still the foundation for the future of diving.

By globalizing the education program, the courses will be even more consistent and available in no less than 25 languages across multiple devices. With that, PADI’s goal is to optimize the process for a streamlined experience with long-term success and minimal paperwork.

“We want the user to have a seamless end-to-end consumer journey,” Richardson said.

Before closing, Richardson turned again to the PADI AmbassaDivers in attendance while encouraging future AmbassaDivers to share their stories.

“If we leave a nice footprint as an ancestor, those that go after us will carry that flag toward a sense of self that supersedes what most humans have the opportunity to experience on this planet,” Richardson said.

And with that, the bar was open and the steel drum band played – igniting the perfect start to another successful DEMA Show and a newfound hope for the future.

I Love My PADI Pro Contest 2018

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As PADI Professionals, you not only introduce new divers to the underwater world, but you inspire new passions, encourage exploration, and mobilize future conservationists. We recognize the difference you are making in your communities, and we would like to give your students the opportunity to show their appreciation by nominating you in the I Love My PADI Pro contest.

We’ve asked our divers to tell us about the impact their PADI Pro has made in their lives and, if they nominate you, you’ll automatically go in the running to win a PADI x Seiko watch (and they’ll have the chance to win PADI swag). PADI divers can visit the official I Love My PADI Pro contest page to submit their entry.

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Want to help spread the word? Below are a few sample text options to share on your social media accounts, in email, or on your website to encourage your students to participate. Remember, you know yourself and your students the best. If these samples don’t exactly match your tone and voice, feel free to adjust them accordingly. Don’t forget the official hashtag for the contest: #Love4PADIPros

Sample Text:

Option 1: Have you heard about @PADI’s #Love4PADIPros contest? If you thought I was a great PADI <insert level of membership>, you can nominate me by using this link: http://padi.co/NBiJYd.

Option 2: We have a lot of love for our PADI Pros here and we know you do too. If you think your instructor went above and beyond – or one of our Divemasters always has a smile at the ready, let them know by nominating them for @PADI’s #Love4PADIPros contest here: http://padi.co/NBiJYd.

Option 3: @PADI has just launched their #Love4PADIPros contest! If you think one of our PADI Pros deserves a shoutout (and a Seiko watch!) nominate them in the contest today here: http://padi.co/NBiJYd.

PADI Social Channels:

Facebook

Twitter @padi

Instagram @paditv

Seiko Social Channels:

Facebook

Instagram @seikowatchusa

To download other social images and sample posts, please visit the PADI Pros’ Site.

We appreciate all that you do and look forward to hearing from your students!

Emergency Care Refresher

Written by DAN Staff

Being able to quickly and correctly provide emergency care during a dive incident can be the difference between a positive outcome and a fatality. Regardless of your level of personal experience with emergency management and response, providing adequate care requires regular refreshers of even the most basic skills, such as measuring vital signs. Accurate assessment of an individual’s condition not only provides EMS personnel with a good baseline for care, but can also help expedite needed medical interventions, and provide a valuable timeline of a patient’s condition. How well do you know your basic life support skills? 

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Time

Time is a fundamental metric in emergency response. Regularly recording the patient’s condition and the corresponding time is important to creating an accurate timeline of the patient’s symptoms. A timeline can be used to determine whether the patient’s condition is worsening and can dictate medical interventions. Seriously ill patients should have their vital signs reassessed every few minutes, while patients who are stable may reasonably have their vitals checked less frequently.

Level of Responsiveness

A patient’s level of responsiveness (LOR) can be one of the most revealing indicators of well-being. LOR is generally measured with four basic questions:

  • What is your name?
  • Where are we?
  • What time is it?
  • What happened?

If an individual can answer all of these questions with reasonable accuracy, you can quantify the LOR as “Alert and Oriented to Person, Place, Time, and Event,” which is frequently written as “A+Ox4.” In the event that a person can’t respond to these, or is unconscious, you can further measure LOR by determining if the patient is responsive to verbal or physical stimuli. While this measurement may provide useful information to professional responders, it’s not likely to change the care  you provide as a dive professional.

Pulse

Pulse can be a very effective indicator of an individual’s wellness, especially if you measure strength and regularity of the beat in addition to frequency. To assess a pulse, place two fingers gently on either the carotid artery on the neck, or on a patient’s wrist just beneath the base of their thumb. If you difficulty finding a pulse, first confirm the location of your fingers, and then make sure you aren’t pressing too hard or too gently. Note not just the speed at which the heart beats, but also the strength and regularity of the beat, these can be important factors when determining injury severity.

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Respiration

Constantly monitoring a patient’s breathing is a crucial emergency care step. Because many people will alter their breathing if they know you’re trying to count their breaths, begin counting respirations immediately after measuring the patient’s pulse. Pay close attention to the sound of breath and listen for wheezing, gasping, or labored breathing. These can indicate the existence of specific conditions and be valuable information for healthcare personnel.

For more information on diver health and safety visit diversalertnetwork.org.

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How to Get the Divemaster Job of Your Dreams (Part 1)

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Your PADI Divemaster certification can open the door to a fun and rewarding career anywhere in the world, but landing a great job takes work. You can’t be like a sea anemone and wait for the perfect job to drift by. Use the strategies below to outmaneuver the competition and snatch up your dream job.

Do You Have the Skills Employers Expect?
For the most part, business owners would rather hire someone with experience rather than train a newbie. Review the list below to ensure when a potential employer asks if you have experience filling tanks, working on a boat, etc. – you can answer yes!

  • DSD Leader credential – By completing the PADI Discover Scuba Diving Leader internship, a Divemaster can conduct PADI Discover Scuba® (DSD) programs in a pool or confined water. This skill makes you a valuable asset to any dive operation and, because it is an optional part of the Divemaster course, gives you an advantage over other job applicants.
  • Boat Basics – PADI Divemasters, especially those hoping to work in resort areas, need to know their way around a boat. Familiarize yourself with boat terminology, local laws, and make sure you remember those knot tying skills. If you don’t have a lot of boat diving knowledge, consider taking the PADI Boat Diver Speciality course.
  • Minor Equipment Repairs – Divemasters spend a lot of time helping divers with their gear. If you don’t know how to handle minor gear issues, enroll in the PADI Equipment Specialist course and/or purchase the PADI Equipment Specialist Touch
  • Emergency Oxygen Administration – Every dive leader should be familiar with how to administer oxygen in the event of a diving emergency. Most dive operations will expect you to have this skill – in addition to current first aid and CPR training.  Learn more about the PADI Emergency Oxygen Provider Specialty. If you already have this certification, talk to a PADI Course Director about getting trained to teach this course.
  • Ability to Fill Tanks – The ability to fill scuba tanks is an essential skill for Divemasters. To distinguish yourself from other candidates, you may want to get a visual cylinder inspection certification.

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What Makes You Better Than the Rest?

Why are you the best candidate for a Divemaster job? What can you do better than anyone else? If you don’t have an answer to these questions, consider picking up one of the specialized skills below:

  1. Boat Skills – Resort and liveaboard operators need staff members who can do more than just lead dives. If you can drive a skiff, have a boat handling certification, know basic boat engine or compressor maintenance, or have a captain’s license, you will be twice as valuable as a Divemaster who does not have these skills.
  2. Equipment Service Technician –  Enroll in manufacturer-sponsored courses such as regulator repair, BCD maintenance and repair, etc. Though you may find yourself at a workbench more often than a dive boat, this can be your foot in the door.
  3. Know Your Local Marine Life – Most Divemasters have a good (but not great) knowledge of local marine life. By learning about the behaviors and habitats of your local critters, you’ll be able to help divers get more from their dive experience (and hopefully show their gratitude in tips). PADI’s Fish ID and Underwater Naturalist Specialty courses are a good place to start.
  4. Photo/Video Expertise – Capturing great images of marine life and divers having fun is a huge asset to any dive business. Photos and video are an essential part of any businesses’ marketing strategy, yet many dive operators don’t have time to get them. Divemasters can also teach the PADI Digital Underwater Photographer Specialty Course(under the direction of a PADI Instructor) after receiving training from a PADI Course Director.
  5. Adaptive Techniques – PADI Divemasters can become a certified PADI Adaptive Techniques Support Diver (English only) and learn techniques to apply when training and diving with physically and mentally challenged divers.

Adaptive

Retail Recommendations – A Divemaster looking for work in a non-resort location should learn everything they can about the major manufacturer’s product lines. Knowing the features and benefits of popular BCDs, regulators and computers makes you a valuable employee to retailers.

Resorts – Divemasters looking for work in resort areas should be familiar with local places to eat, drink and have fun – easy right? Another thing DM’s should know is how to drive a large passenger van. Many dive operators in resort areas have a 15+ passenger van to pick up guests at their hotel(s) and to shuttle divers to/from the dive boat. Check local licensing requirements, some areas require a special driver’s license endorsement.

Knowing more than one language is also advantageous for Divemasters working in resort areas. The “best” second language to learn will depend on the area. Visit the Employment Board area of the PADI Pros Site to learn which languages are in demand.

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Check in next month for Part 2 and find out about those extras that can put you in the winning seat.

Tips for a Profitable Pro Night

Andre SIngle Tank

Written by Megan Denny

A PADI Pro Night is a proven way for PADI Dive Centers and Resorts to increase class and equipment sales. In this article, we’ll share proven tactics from top producers to help your PADI Pro Night be as successful as possible.

First, decide on an event date with your PADI Regional Manager. Avoid hosting the event at the same time as a major sporting event or school holiday.

4-6 Weeks Prior
Announce your Pro Night in your newsletter, on social media and blog (if applicable). Visit the PADI Pros’ Site for free graphics, an email template, a poster for your classroom, and customizable Pro Night invitations.

Tips for a Profitable Pro Night

Ask divers to RSVP via eVite or email. As part of the RSVP process, ask about their diving certifications and experience so you have an idea who your audience is. This will also help ensure you have plenty of drinks and snacks for everyone.

Identify at least two, ideally three members of your staff to speak at the Pro Night. If possible, choose people with different ages and backgrounds.

Video testimonials from graduates who may not be present but send them in from exciting places they are working helps build excitement and build relevance to your programs for the attendees.

2-3 Weeks Out
Ask your PADI Regional Training Consultant about raffle prize donations, Go PRO DVDs, and any special dispensation on a Pro Night order for crew-paks.

Promote your event at the register and in your scuba classes. Include flyers in crew-paks and shopping bags.

Continue posting reminders to social media.

Collect or buy raffle prizes. These could be gift cards, airfill vouchers, hats, t-shirts, or scuba accessories.

A slideshow to play in the background while divers and staff mingle before and after the presentation is nice to have. The slideshow can include staff photos, images from dive trips, and slides promoting upcoming dive travel opportunities.

Create your Pro Night specials:
– Tiered training packages (basic package, mid-range and platinum) are the ideal way to go as most consumers will choose the middle way. You can create bundles of just classes, or packages that include gear as well.

Create packages to lead a student from whatever certification level they are at currently up to DM or Instructor.

Train all your staff in these packages and ensure they fully understand and are able to answer questions about each offer.
– If you have an active travel program, have information available on your upcoming trips. Some attendees may want to complete their training in warm-water destinations.

– Consider offering a Master Scuba Diver special in addition to Divemaster and IDC specials. If you get a lot of MSD sign-ups, consider having a Master Scuba Diver night later in the year.

– Include a calendar, as a slide in your presentation and/or as a handout, showing your class schedule for the year. Help students see the path to Divemaster, Instructor, Master Scuba Diver, etc.

Require instructors to create a target list of at least five students who “have what it takes.” Compare the lists to ensure the same student isn’t on the same list twice, then have instructors phone or email students a personal invite.

Run a pre-mortem with key staff. Imagine worst-case scenarios (a presenter is sick, it snows, there aren’t enough snacks or chairs, etc.) and identify how you’ll prevent and handle these problems.

1 Week Before
Send out a Pro Night email reminder, and tease your one-night only specials.

Ask your presenters if they have any photos or videos they’d like to share and load those files on your presentation computer.

Have instructors make follow up calls to students who expressed interest but haven’t RSVP’d.

Prepare a list of interview questions for your Pros in the spotlight. Example questions:
– What do you love about being a PADI Divemaster/Instructor?
– When did you know you wanted to go pro?
– What’s a common misconception people have about working as a Divemaster/Instructor?

The Day Before:
Post your specials to social media and emphasize they are one-night-only, no exceptions.

At the Event:
Prepare a sign-in sheet to capture diver names, highest level and contact info (phone/email). Assign a staff member to ensure guests fill out their information legibly and completely so you can add them to your database.

Train all staff how to sign up customers for each package, and explain any financing options you may offer.

Plan for 30 minutes of mingle time/happy hour before the presentation. Play a slideshow/video playlist showcasing your travel adventures and smiling staff having fun with students.

During mingle-time, Invite divers to ‘Like’ your Facebook page (or check in on Facebook if they’ve already Liked your page) to earn extra raffle entries.

Kick the presentation off by asking the audience a few questions (raise your hand if you’re an Open Water Diver, Advanced, Rescue, etc). Ask a few people to share why they decided to attend.

Limit your presentation to one hour – any longer and you risk draining – rather than building – energy.

If lighting conditions are good, record your staff member’s presentations for YouTube and/or social media.

Keep the excitement up with a raffling prize drawing between presenters.

After the presentation is over, allow time for divers and staff to socialize. This interaction is a powerful sales tool.

Assign ‘golden egg’ customers to specific instructors who can close the sale with the diver in a personalized way, perhaps catering to their interest in a retirement job, or as a way to travel the world.

Finalize as many sales as possible. Capitalize on the excitement of the presentation to sell training, trips and equipment.

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After the event:

Meet with your staff to designate a follow-up plan for each attendee – and then follow-up!

Evaluate the event and take notes about what worked well and what could be improved for future events.

Conclusion/Top Tips
This article is designed as a checklist to help you build a successful Pro Night. But if you’re feeling overwhelmed, the most important tips are:

  1. Promote your event early and often.
  2. Require instructors to extend personal invitations to select students. Don’t count on email and social media to bring in a crowd.
  3. Create three tiers of specials and don’t compromise on the one-night-only deadline.

Additional tips and marketing resources are available on the PADI Pros’ Site.

Take Part in the Fourth Annual PADI Women’s Dive Day on Saturday 21 July 2018

For the past three years, divers from every corner of the globe have come together for PADI® Women’s Dive Day to bond over their love of the ocean and a passion for diving. This growing tradition will continue on 21 July 2018, further strengthening and supporting the female dive community through a day of fun, adventure and camaraderie.

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PADI Dive Centers and Resorts hosted more than 884 events in 85 countries last year for the third annual PADI Women’s Dive Day on 15 July 2017. Since the 2015 inaugural event, the celebration has continued to gain momentum as new and experienced divers gear up for everything from high tea on the high seas to shark dives and underwater cleanups. As a result, PADI female certifications increased noticeably increased noticeably year over year.

This was possible thanks to the enthusiasm and participation from PADI Members around the world who got behind this initiative. Let’s do it again, only bigger. More new divers. More ambassadors for the underwater world.

Participate in PADI Women’s Dive Day 2018 to strengthen and grow the female dive community, attract new women to the sports of scuba diving and freediving, and motivate existing female divers to get back in the water and continue their dive training.



Start planning your 2018 PADI Women’s Dive Day event on 21 July 2018 using these simple steps. 

  1. Decide what type of event to host. The type of event to host is completely up to you! Whether you conduct PADI Women’s Dive Day themed courses, have a family-oriented open day, host fun dives or even a girls’ night out with your divers, only your imagination limits your event.
  2. PADI Retail and Resort Members, register your event on the PADI Women’s Dive Day Event Locator. By registering your event, your dive center/resort will be included on the Event Locator at padi.com/women-dive.  To register your event, ensure you are logged into the Pros’ Site with your PADI Dive Center or Resort account (not an Individual Member account), go to ‘My Account’ page of the PADI Pros’ Site, and click on ‘Register your Women’s Dive Day event(s)’. Follow the on-screen instructions to quickly and easily add your event.
  3. PADI Professionals hosting an event not affiliated with a dive center/resort are encouraged to share their event information with their regional PADI office (PADI Americas: womendive@padi.com; PADI Asia Pacific: marketing@padi.com.au; PADI EMEA: marketing.emea@padi.com).
  4. Promote your event. Use different platforms to help get the word out about your event – email, social media, advertisements (print, online and in-store), and event calendars. Be sure to tag your social posts with #padiwomen to be part of the global conversation.
  5. Post Event Follow-Up. Follow up with all your PADI Women’s Dive Day event participants afterward. A simple “thanks for being with us” keeps divers engaged and encourages them to continue diving with you. Don’t forget to include links, telephone and a call to action. And be sure your success stories and photos with the marketing team at your PADI Regional Headquarters! Tag event photos that you post on social media with #padiwomen to feed into PADI’s social channels.

PADI Retail and Resort Members: Register your 2018 PADI Women’s Dive Day event now! 

 

Introducing the All-New PADI Travel

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The all-new global PADI Travel™ features an online travel platform and full-service team dedicated to providing top-notch travel services – inspiring divers to explore more of the underwater world and take care of our oceans. PADI Travel is designed to energize and grow the overall diving community for the benefit of everyone in the dive industry, offering hundreds of dive destinations around the world and poised to expand over the coming months with more dive resort offerings.

With each dive operator’s unique business model in mind, PADI Travel is available to augment, support or enhance a PADI Dive Center’s current travel program. Catering to groups and individual travelers alike, PADI Travel combines the best of online booking with concierge-level travel consultancy, offering:

  • The highest customer satisfaction with expert customer support 24 hours a day, seven days a week.
  • One of the largest online selections of liveaboards and dive destinations in the market.
  • Dedicated dive travel experts with in-depth dive knowledge and experience to provide personalized advice; the team averages 2,500 dives per customer service representative, with dive experience spanning a total of 80 countries around the world.
  • Eco-friendly trip options to help people dive with a purpose.

PADI Travel launches as a leading online travel provider for divers, offering a user-friendly experience to research, compare and book dive vacations anywhere in the world. In today’s digital world, travelers have high expectations with respect to their ability to find information and book online. The new travel platform is made possible by integrating tried-and-tested technology and a global team of dive travel experts from Diviac, a startup dive travel company that has been successfully operating in the online scuba travel space since 2015.

There are many ways that PADI Members can benefit from PADI Travel, including:

  • Liveaboards and PADI Resorts can tap into new customer sources, increase bookings and reduce administration.
  • PADI Dive Centers can get assistance organizing and marketing group trips, earn travel agent commissions on trips booked for their customers with PADI Travel, or earn affiliate commissions for divers referred to PADI Travel.
  • PADI Professionals can earn valuable incentives for divers referred to PADI Travel.
  • PADI Dive Centers will be able to receive direct online bookings for their day trips and PADI courses (COMING SOON!).

For those in North America who have worked with PADI Travel Network, be assured that PADI continues to enjoy a positive relationship with PADI Travel Network’s service provider, Caradonna Adventures, and will work with them throughout 2018 to ensure needs are met. Dive centers are encouraged to work with Caradonna Adventures for land-based travel needs until more dive resorts are added to the PADI Travel offerings.

Explore travel.padi.com to discover all that PADI Travel offers to the dive community.

To learn more about joining the PADI Travel affiliate program, visit travel.padi.com/affiliates. If you’re interested in listing your dive resort on PADI Travel, please contact sales.travel@padi.com. To get support in organizing group trips contact travel@padi.com.

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