PADI Attractions at 2017 DEMA Show


Excitement builds as the 2017 DEMA Show in Orlando, Florida, USA approaches. For the PADI®  family, the fun begins with the ever-popular PADI Social and continues throughout the show with a slate of top-flight training seminars and programs.

“PADI’s presence at the DEMA Show is dedicated to giving PADI Members the tools they need to propel their continued success. It’s a one-stop-shop for exploring their interest areas, discovering exciting new programs and then getting the training they need to implement them,” says Drew Richardson, President and CEO of PADI Worldwide. “This year, we’re introducing the PADI Adaptive Techniques specialty programs, rolling out multiple digital product updates and covering upcoming changes to the PADI Instructor Development Course. We also have a few wonderful surprises in store for members at the PADI Social.”

PADI Social

Kick-off your personal DEMA Show experience with a party! You’ll have a rollicking good time at the PADI Social, held at the Rosen Centre Hotel Ballroom on Tuesday, 31 October 2017 from 6:00 – 8:00 pm. You can network with friends, connect with important industry contacts and hobnob with a veritable who’s who of the dive industry. You’ll also hear about some exciting new partnerships. “PADI is a global authority on diving and a powerful global force for good,” says Richardson. “In the past year, we’ve made huge strides toward forming partnerships that make our world-renowned environmental stewardship more tangible than ever. The PADI Social is the best place to get all the details and find out how you can be the first to bring these programs to your corner of the planet.”

PADI Business Academy/Rosen Centre Hotel Programs

For the first time, PADI Business Academy will be offered at the DEMA Show, with a special focus on mastering online advertising. “The ability to effectively promote your business online is essential in today’s world and when you’re paying for online advertising, it’s vital that you get it right,” says Richardson. “Learn about marketing and business support tools, and consultation that can help you gain a clear advantage over the competition. Get the inside story about advertising on Facebook, Instagram and Google in a hands-on, practice-based setting – one that is focused specifically on what works in the dive industry based on research and the real-world experience of fellow PADI Members.”

PADI Business Academy will be held at the Rosen Centre Hotel. Other PADI programs to be held at the Rosen include the Course Director Update (which includes the PADI Frequent Trainer Award Ceremony recognizing Platinum Course Directors), EFR® Instructor Trainer course and EVE seminars.

PADI Adaptive Teaching Specialty Orientation

This half-day program introduces the new PADI Adaptive Teaching Specialty program to PADI Instructors and Course Directors. Learn techniques for teaching and supervising divers of varying abilities and physical challenges. Completion of this orientation results in certification as a PADI Adaptive Techniques Specialty Instructor (or Instructor Trainer if you’re a PADI Course Director), once additional experience is documented. The PADI Adaptive Techniques Specialty Program qualifies you to teach two courses: PADI Adaptive Teaching Techniques Specialty course to dive leaders, and the PADI Adaptive Support Diver Specialty course to divers.

PADI FreediverTM Program

Want to get in the water? Hop over to the Orlando YMCA where you can dive into your Basic Freediver rating in just a few hours by attending PADI Basic Freediver Course. This half-day event covers the knowledge development and confined water portions of the PADI Freediver course, and successful completion results in certification as a PADI Basic Freediver.  At a later date, you can complete the two remaining open water sessions to become certified as a PADI Freediver. You don’t need special freediving equipment to participate – just bring your regular fins, mask and snorkel. PADI Freediver TouchTM is included with your paid registration.

Programs at the Orange County Convention Center

Here are a just few highlights of this year’s PADI Miniseminars at the conventional center:

  • Managing Your Online Presence – Learn how to embrace and even leverage reviews on Facebook, Google, TripAdvisor, Yelp and My PADI ClubTM to grow your business.
  • Tips to Increase Diver Conversions – Learn how to strategically link courses to increase continuing education certifications.
  • New Trends in Social Media – Learn how you can use virtual reality, 360 videos, Facebook Live, Facebook eCommerce and Instagram to increase exposure and drive traffic to your business.
  • Shark and Ray Tourism: Building a Better Future for Sharks and Rays – Shark- and ray- related tourism is on the rise. Join Project AWARE® for this interactive workshop and discover how you take advantage of shark and ray tourism opportunities while putting best practices at the heart of your business.

The learning opportunities don’t end here – additional miniseminars focus on everything from Chinese tourism to customer service and risk management. The IDC Staff Instructor Update also takes place at the convention center. Special technical diving seminars will also be held in the Tec Resource Center. Look for more information on the PADI Pros’ Site regarding the full roster of PADI courses, programs and miniseminars at 2017 DEMA Show, and then act quickly to sign up for your favorites while seats are still available.

Hurry and Reserve Your Room Today!
It’s not too late to reserve your room at the Rosen Centre Hotel, although rooms are filling up fast. The hotel is just steps away from the South Hall of the Orange County Convention Center and your room comes with complimentary parking, internet hookup and access to the hotel’s fitness center. You’ll also be at the center of action because some of PADI’s most important programs and the PADI Social will take place in the Rosen Centre Hotel. To secure the special room rate of $189 US per night (plus tax and resort fee), please contact the PADI Travel Network at 800 729 7234 ext. 2539 (US and Canada) or email




PADI-endorsed Professional Liability Insurance for PADI Americas


Unmatched in the Industry

When you compare coverage, service and price, you’ll find that PADI® -endorsed professional liability insurance provides the industry’s best coverage at the best price. In addition to unmatched service and support, the PADI-endorsed professional liability insurance program offers:

  • The industry’s only A++ XV rated US insurance company. A++XV is the highest rating possible.
  • The lowest price in the industry for the best coverage. PADI-endorsed insurance is the most competitively priced insurance coverage available to dive professionals for the 2017-2018 policy year, with no price change from 2016. It’s the most stable insurance program in the industry today and offers you the best value.
  • Unlimited defense costs outside policy limits with no “rider” necessary. With the PADI-endorsed policy there are no limits to the amount of money the insurance company will invest to defend you. Other polices in the industry either have a limit or the defense cost comes out of the total policy limits.
  • No General Standards Warranty. Some policies don’t provide coverage if the dive professional’s actions are not absolutely consistent with all agency training standards.
  • No reduced ratios for introductory scuba open water dives. The PADI-endorsed policy provides coverage for the conduct of introductory programs that meet Recreational Scuba Training Council (RSTC) standards. Specifically, it provides coverage for conducting open water dives at a 4:1 ratio. Other policies only provide coverage for open water dives at a 2:1 ratio (1:1 under age 15).
  • Prior acts coverage. Changing from one professional liability policy to another can result in a “loss of prior acts coverage” with some policies on the market, which could leave you bare for claims resulting from incidents or instruction that occurred in the past. The PADI-endorsed professional liability program provides prior acts coverage for claims dating back to your first date of uninterrupted professional liability coverage or 30 June 1992, whichever is later.
  • Effective dates through the entire year (30 June 2017 to 30 June 2018). Other policies may not be effective 30 June 2017, causing a gap in coverage.

For more than 30 years, PADI-endorsed insurance has remained the market leader with coverage that is clear and policies that are easy to understand. With the PADI-endorsed policy, you also get the most experienced defense, risk management and insurance teams in the industry.

Enroll in or renew your PADI-endorsed professional liability insurance today to lock in the best prices and coverage of the year.

For more information or to enroll, visit:


PADI and Project AWARE Celebrate 25 Years of Ocean Action

Project AWARE® turns 25 this year. It’s an incredible milestone made possible by the global dive community’s continued support for ocean protection and a partnership powered by a shared vision for a healthy ocean. As PADI® deepens its commitment to ocean health and marine animal protection through the Four Pillars of Change, Project AWARE’s 25th Anniversary is testament to what can be accomplished when people join forces and engage in meaningful conservation action.


It was in the late 1980s when Project A.W.A.R.E. (Aquatic World Awareness Responsibility and Education) was born to harness each diver’s potential to advocate for and protect underwater environments. What began as a “project” transformed rapidly into a separate nonprofit organization – the Project AWARE Foundation, which has grown into a full-fledged movement of divers, marine activists and aquatic enthusiasts uniting to take action for ocean protection. In the early days, Project AWARE focused on working to advance environmental awareness through diver education. As the movement grew, Project AWARE shifted its focus to empowering direct community action and campaigning for ocean issues divers care about most.

“Over the past quarter of a century, Project AWARE has stayed at the forefront of emerging ocean issues, amplified divers’ voices on the international stage and brought together a worldwide community tackling some of the most pressing ocean challenges,” says Dr. Drew Richardson, PADI President and CEO and Chairman of the Project AWARE Foundation Board. “From its grassroots inception, Project AWARE has grown into a movement with strong initiatives that have a positive impact on the future of our ocean planet.”

With 25 years of ocean conservation successes fueled by an incredible network of supporters, governments, businesses, NGOs and conservation partners, Project AWARE has much to celebrate with PADI Members. You’ve helped secure historic protections for vulnerable shark and ray species. You’ve contributed to developing the world’s first and only marine debris database with more than 800,000 pieces of debris removed and reported from underwater environments. Using Project AWARE’s unique tools and resources, you’ve taught and continue to teach ocean protection to scuba divers, children, families and friends in local communities around the world, inspiring stewards for the ocean.

The past 25 years have created a strong foundation for Project AWARE to build its next wave of ocean protection. Now more than ever, Project AWARE is positioned to lead the charge by empowering the global dive community to be agents of positive change for the ocean, and engage ocean enthusiasts in meaningful conservation actions that the ocean desperately needs. Join the movement and protect our ocean planet – one dive at a timeSM.

Be Best. Be PADI – The Way the World Learns to Dive®


5 Tips to Accommodate Traveling Families


The family travel market is set to boom. According to a late 2016 survey by the Family Travel Association (FTA Survey), this market segment is poised for significant growth. The main reason, the survey says, is consumer interest in spending quality time traveling together as a family. And what better way is there to spend time together than to dive together? Being in a position to accommodate traveling families is a solid growth strategy. Here are five ways to do just that.

  1. Note that simple solutions often work well. If a family has young children, one of the most valuable services you can offer is babysitting. Combine that with a family friendly shop or resort and you have a winning formula without a lot of effort.
  1. Ask yourself if you have the right skills, attitude and expertise. Working with children can be demanding. It requires patience, reliability and the ability to form positive relationships. Most PADI Pros are well able to do this, but if you don’t think you’re the right person for the job, hire someone who is.
  1. Make sure you and your dive shop meet any relevant legal requirements. You’ll need to check locally, but PADI has a great reference to get you going in the right direction: Children and Scuba Diving: a Resource Guide for Instructors and Parents.
  1. Listen to the advice of your fellow PADI Pros, if you don’t have one nearby who loves working with families, reach out on a forum, or get in touch with your PADI RTC who will certainly be able to steer you straight. Better yet, make the time to attend a PADI Business Academy, which makes a fine art of networking with peers.
  1. Listen to the current advice and tips about kids and diving, and traveling families who want to go diving together. It’s all over the web and easy to find, start with this blog Family Vacation Travel Tips for Scuba Divers and this one Scuba Diving Kids: 5 Questions for Parents. Then ask yourself if your operation ticks all the right boxes.

When you’ve done all that, don’t forget to let people know. Families doing their vacation research will respond well to a dedicated section of your website pointing out all the benefits you’ve put in place. Then just shake out the welcome mat.

Drew Richardson Engages Ocean Community at Blue Vision Summit 

PADI President and CEO Drew Richardson took part in the Blue Vision Summit in Washington, DC, USA, last month, speaking about the enhanced role that coastal communities can play in ocean conservation and stewardship. The summit, which brings together ocean conservation leaders, was focused on strengthening a sustainable “blue economy” and addressing challenges of a changing ocean and climate.

PADI CEO Drew Richardson speaks at Blue Vision Summit

“Unquestionably, there are serious and formidable issues threatening the world oceans. That said, I’m a firm believer in engagement, problem identification and mitigation,” Richardson said to the group of 500 scientists, explorers and leaders in attendance. “My life philosophy is to remain optimistic and focused on a ‘future hope.’ In my mind, there is no other option.”

The PADI organization became involved in the Blue Vision Summit to work collaboratively with individuals and organizations toward improving ocean conservation efforts through various approaches, including education and marine recreation. The summit also provides a platform to influence policy and implement ocean health solutions by connecting with change makers and elected officials.

“It was an honor to attend the Blue Vision Summit and engage with so many passionate and committed professionals,” said Richardson. “At PADI, we are recruiting and engaging millions of new divers, training them well to be confident and comfortable, encouraging and enabling them to seek diving adventures and explore the planet’s underwater realm. Divers receive a clear message to pay it forward as good ocean stewards who protect marine life. We look forward to collaborating with like-minded individuals and organizations to achieve these ends.”

Speaking of PADI’s deepened commitment to ocean health and conservation through the Four Pillars of Change program, Richardson said, “We train nearly one million new divers each year who can engage in strategic alliances, have a powerful voice and get involved in real solutions to drive change. PADI Divers are actively becoming as a force for good and driving toward a healthier ocean on local, national and international levels. The PADI organization is committed to being a global, passionate force that creates a preferred future with healthier oceans.”

Note: Read more from Richardson about ocean conservation and advocacy in this recent Forbes article.    

Be Best. Be PADI – The Way The World Learns To Dive®


2017 PADI Women’s Dive Day Global Video Contest


Share a video of your PADI Women’s Dive Day event with us and be entered to win a FREE 2018 PADI Membership Renewal.

The PADI Marketing Team is looking for amazing video footage showcasing the spirit of Women’s Dive Day for inclusion in the 2018 event promotional video.

The contest is open to PADI Dive Centers, Resorts and Individual Members worldwide who are hosting a 2017 PADI Women’s Dive Day event.

How to Enter

  1. First things first! If you haven’t already, be sure to register your PADI Women’s Dive Day event. Learn more here.
  2. Grab your underwater camera and take video throughout your event. Whether your event is training in the pool, diving a lake or exploring the open ocean, show how you and your divers are celebrating the spirit and comradery of Women’s Dive Day. A few things to keep in mind:
    • While the primary objective is to promote women in diving, the footage can certainly show all participants regardless of age or gender. After all, the foundation of Women’s Dive Day is to reinforce the understanding that diving is open and enjoyable to everyone.
    • PADI standards should be adhered to and reflected in the footage.
    • Footage that shows any touching or damaging of marine life will not be considered.
    • Be sure to get signed releases from people that are shown in your video footage and photos. Download a sample release here.
  3. Edit your video so that it is between two and five minutes in length. Video should be a minimum 1080p.
  4. Submit your entry to, including entrant’s name, PADI Member/Store Number and contact information. Videos must be sent using a file sharing service such as We Transfer or Dropbox. High resolution photos (minimum 1000 pixels) and/or event description and quotes are welcomed, but a video must be submitted to be considered for the prize.
  5. Check your email to see if your video was selected as one of the winners. If so, you will receive one-year 2018 Membership Renewal free and a set of goodie bags for your 2018 Women’s Dive Day event.

Click here to see Official Rules

For inspiration, watch the 2017 PADI Women’s Dive Day video:

Thank you for taking part in PADI Women’s Dive Day 2017 and the Global Video Contest! For more information about PADI Women’s Dive Day, visit

To Improve is to Change


Change is rarely easy, but to succeed in business it’s often necessary. As technology and consumer expectations evolve, more and more businesses are choosing PADI for its dedication to helping retailers stay at the forefront of educational and marketing trends.

Big Bubble Dive in the Gili Islands, Indonesia offered courses from both PADI and another agency for a few years, then switched to 100 percent PADI. After relocating to a space with less-than-ideal visibility in 2015, owner Anna Walker looked for marketing support. “It is literally a case of blink and you’ll miss us,” Walker said. “Thankfully, at PADI Business Academy, my manager learned valuable lessons about online advertising. Now approximately 65 percent of our guests pre-book. PADI Asia Pacific also sent a computer whiz to give more specific help with Facebook, Twitter, website content and links, etc. Now we are once again on the map!”

John Chapman, co-owner of World Diving in Lembongan, Indonesia, said “PADI Regional Manager Paul Tanner showed us the marketing options available to 100 percent PADI Dive Centers and the support network to help with every aspect of bringing business to World Diving. After joining PADI we had the whole PADI team on board designing promotional material custom made for our center, advising on web design to improve customer contact, and training our staff in sales and social media at PADI Business Academy.”

After switching to PADI, Chapman came to understand his business in a new way. “We had a huge menu of courses with another certification agency. We believed giving our guests a wide range made us more attractive,” Chapman said. “Here’s how I look at it now: a restaurant with a massive menu gives you a lot of choices, but the end result may not be as good as you hoped. Go to the specialized place ‘round the corner where there is a select choice of excellent dishes and wow!

Chapman continues: “World Diving is a PADI Five Star Dive Center with a very solid staff and a selection of courses everyone knows inside out. Is there as much choice as before? Probably not, but what we do offer is done to perfection!”

Marketing assistance, staff training and a caring, dedicated area representative are just a few reasons Big Bubble Dive and World Diving are 100 percent PADI. Last year, more dive centers and resorts joined PADI in 2016 than ever before. If you’re ready for a change, contact the Territory Director, Regional Manager or Regional Training Consultant for your area at your local PADI Regional Headquarters.

Be Best. Be PADI – The Way the World Learns to Dive®