Plan a Rescue Diver Workshop

PADI Rescue Diver

Written by John Kinsella 

The Rescue Diver course is consistently described as one of the most challenging and yet rewarding courses in the entire PADI system of diver education. Capitalize on what divers love about the PADI Rescue Diver Course and seriously consider hosting an annual (or more frequent) Rescue Diver Workshop. Here are five reasons why this is a great idea:

  1. It’s a powerful way to highlight your business and your place in the local community. A Rescue Diver Workshop is about as close as diving is ever going to get to a spectator sport. The sight of divers sprinting across the beach, plunging into the water and dragging a “victim” out while administering mouth to mouth never fails to get attention. Lots of orange gear helps too. Just make absolutely sure you have clearly visible signage explaining that this is an exercise, and, double absolutely, make sure you let the local emergency services know what you’re doing.
  1. It’s a great way to get to know, and get known by, local emergency services. Consider inviting these experts to participate; emergency services practice regularly too. And if there’s anything that elevates the spectacle of a coordinated diver rescue to the next level, it’s a demonstration helicopter airlift. You might be surprised at the reception you receive if you simply ask politely.
  1. It’s a great way to promote continuing education. Invite everybody. Among other things, a rescue diver workshop is a great excuse for a day out. And having Open Water Divers about can really add to scenario realism if you get them involved. I have yet to meet one who didn’t delight in being used as a victim, in spite of all the inhaled water.
  1. It’s one of the best ways to keep skills current. Hopefully, you don’t practice rescues too often in the real world. This is the perfect opportunity to keep skills current, update certifications (There will, naturally, be a concurrent EFR course). This applies to divers, and professionals, at all levels. Make a point of encouraging full staff participation, reaching out to divers who haven’t been active in a while and basically letting everyone you can know about the event. It’s not hard to keep them busy.
  1. Why not? You’re doing the work already (every time you run a Rescue Diver Course) and it doesn’t take much to turn the Rescue Diver Scenarios (an integral part of that course) into the focus of a Rescue Diver Workshop. It’s a no brainer to integrate the two.

Plan a Rescue Diver Workshop today, there’s really no reason not to.

2017 PADI Marketing Tool Kit is Coming Soon

Get ready for the 2017 PADI® Marketing Tool Kit!

PADI Americas is sending out announcements from April through June with instructions on how to custom order your free annual tool kit. In the kit you’ll find new, innovative and effective marketing collateral to help recruit new divers, keep current divers diving and encourage active divers to go pro.

Marketing kits can be mailed to PADI Dive Centers and Resorts operating in the 50 US States and Territories. If your dive center or resort is outside of these areas, please contact your PADI Regional Training Consultant to request the materials.

Click the link below to learn how you can use the kit to drive more divers through your dive shop doors.

WhatKit

Why You Need the EVE Complete System

In last month’s Surface Interval™, you learned about EVE Complete System components and how EVE has revolutionized the way a dive center operates, is managed and communicates with customers. Now let’s look at an example of how EVE can help you guide the journey of a potential new diver.

EVE_02

The customer contacts you – whether via email, your website, social media, telephone or a physical store visit – and you enter the customer’s details into EVE as an enquiry.

EVE Agent then sends that potential diver automated emails based on the new diver marketing criteria you’ve set up. Each email contains new content and fresh imagery designed to drive the customer to your website or to the click the “Buy Now” link.

If your website was create using EVE Website, the customer will see information pulled automatically from your EVE in-store system to your EVE Online Store, including:

  • Expanded information about the PADI® Open Water Diver course
  • Your upcoming course dates
  • Your course price
  • Buy Now links and options
  • Related products – perhaps a Discover Scuba® Diving experience or a mask, fins and snorkel package

Receiving consistent and regular messages, the customer is far more likely to act on the Buy Now message and sign up for the course.

After the customer enrolls in the course, another set of regular email messages can go out including:

  • “Course starting soon”
  • “Course starts tomorrow”
  • “Now that you’ve started your course…”
  • “It’s time for your open water dives”

These organized and automated emails can be a combination of practical information, chances to purchase equipment or messages that sow the seeds of continuing education. And, that’s only the start of the marketing cycle. When the course is completed, you can continue to promote the next steps to the diver, such as:

  • Travel
  • Continuing Education
  • Equipment

Because you set up all the marketing steps, the only manual effort in this scenario would have been entering the enquiry into EVE. The rest of the actions are automatic. This cycle applies to every diver for every course you offer, which is why the EVE Complete System is so beneficial to any dive business.

Act now and go to www.evediving.com to find out more, or contact info@evediving.com to learn how you can use the EVE Complete System to upgrade your dive business today.

PADI Business Academy Next Stop: PADI Americas

padibusinessLooking for the chance to visit PADI® Americas Regional Headquarters in Rancho Santa Margarita, California?

Come join PADI staff for the next PADI Business Academy (PBA), scheduled 3-4 May 2017, just days before the annual Scuba Show in Long Beach, California. Whether you are a PADI Dive Center or Resort owner, manager or employee, or an individual PADI Member, the new PBA will provide you with the motivation and knowledge needed to grow your operation.

Day Month Location
03-04 May Rancho Santa Margarita, CA, USA – at PADI Americas

For more information or to register, log in to the PADI Pros’ Site today.

PADI Events Calendar

Register to attend the PADI® events located near you.

Day(s) Month Event Location Registration Link
04-06 April PADI Swim School Instructor Program Savannah, Georgia Register Now
05-06 April PADI Business Academy Houston, Texas Register Now
18 April PADI Business Academy Lite Puerto Madryn, Argentina Register Now
21-23 April PADI Swim School Instructor Program Glenview, Illinois Register Now
22-29 April Public Safety Diver Training Portland, Oregon Register Now
01-03 May PADI Swim School Instructor Program Cranford, New Jersey Register Now
03-04 May PADI Business Academy at PADI Headquarters Rancho Santa Margarita, California Register Now
11 May PADI Business Academy Lite Santiago, Chile Register Now
16 May PADI Business Academy Lite Lima, Peru Register Now
02 June PADI Business Academy Lite Seattle, Washington Register Now
22 June PADI Business Academy Lite Cozumel, Mexico Register Now
26-27 June PADI Business Academy Playa Del Carmen, Mexico Register Now
20-21 July PADI Business Academy Punta Cana, Dominican Republic Register Now
08-09 August PADI Business Academy Bogota, Colombia Register Now
24 August PADI Business Academy Lite Utila, Honduras Register Now
28 August PADI Business Academy Lite Roatan, Honduras Register Now
12 September PADI Business Academy Lite San Pedro, Belize Register Now
20 September PADI Business Academy Lite Raleigh, North Carolina Register Now
18 October PADI Business Academy Lite Denver, Colorado Register Now

PADI’s World-Class Business Support and Service Results in Record Membership Numbers

29Mar17_bebestbepadi_02

When dive businesses consider joining the PADI® family, they discover a variety of benefits including the ability to increase course profit, leverage best-in-class business support, and access unparalleled customer service. Combined with the power of the PADI brand bolstered by 50 years of dive training excellence, plus a dedication to aquatic conservation and advocacy, and it’s easy to see why so many dive centers and resorts choose PADI for long-term business success. In fact, more dive centers and resorts joined PADI in 2016 than any other year, with retail and resort membership now exceeding 6400 members globally.

PADI Dive Centers and Resorts use the PADI System of diver education to offer quality educational programs and dive experiences. What results is that when customers visit PADI’s Dive Shop Locator, the stores they see are authorized PADI facilities and not just pins on a map.

Jim Copeland of Copeland’s, Inc., a PADI Dive Center in Corpus Christi, Texas, USA, switched his store to PADI from another training agency. “I was pleased with PADI’s high training standards; I haven’t trained so hard since I first started my dive shop in 1958!” he says about PADI’s onboarding process. “It was a very difficult decision to cross over to PADI, but I don’t regret it. Everyone at PADI has been awesome, especially our PADI Regional Training Consultant, Kristina Leadbeater – she is absolutely priceless.”

PADI’s exemplary customer service is a member benefit that receives continuous accolades. Ian Sutherland of 3 Fathoms Scuba, Ltd., a PADI Dive Center in Winnipeg, Manitoba, Canada, echoes Copeland’s praise for the PADI team. “I’ve never had a single complaint with PADI’s customer service in the two years since I joined,” he says. Having joined PADI after leaving another training agency, Sutherland is particularly appreciative of the organization’s responsiveness to his needs and the close communication maintained with him. “Debbie Parker, my Certifications Coordinator, is absolutely exemplary in the way she deals with members!” he adds.

“PADI has always considered outstanding customer service paramount,” says Drew Richardson, PADI Worldwide President and Chief Executive Officer. “In a time where other businesses appear to be cutting back on customer service, PADI Regional Headquarters are expanding to deliver prescriptive business support tailored to meet members’ needs. For example, PADI’s Regional Business Support Teams include a Territory Director, who is focused on the needs of a specific geographical area, plus a dedicated Regional Manager and Regional Training Consultant. Together, this team delivers proven diver acquisition and retention tools customized for each market to provide prescriptive business support to PADI Dive Centers and Resorts.” Each PADI Regional Business Support Team also includes a Marketing Consultant and Customer Relations staff member. Together, the teams strive to deliver turnkey business solutions and concierge-level support to PADI Members.

Profitability is always on every dive business owner’s mind, which is why PADI dedicates extensive resources to developing business education programs. Many of these programs are free to PADI Members, including a wide offering of Business of Diving webinars, both live and recorded at the PADI Pros’ Site. For more in-depth business training, members turn to PADI Business Academy. “I’ve attended four PADI Business Academy programs,” says Matt Bolton, General Manager of Crystal Dive Resort in Koh Tao, Thailand. “The PADI team does an absolutely fantastic job – organized, informative, and fun, combined with lots of member-focused, one-on-one consultations.”

So, what does unparalleled training standards, superior customer service and in-depth business support result in? According to Copeland, it’s higher profits. “We definitely make more money with PADI!” he says.

Be Best. Be PADI – The Way the World Learns to Dive®

Ways to Boost Your Scuba Career Using Social Media

Billions of people around the world use social media every day – including hiring managers at dive shops, liveaboard operators, and all the big names in the dive industry. Learn how to optimize your LinkedIn and Facebook profiles to land that dream job in scuba.

We’ll get to profile tips in a moment; the first step is to assess the scene. Social media gives job-seekers important insights into a company’s culture and values. Before you can transform your profile into that of an ideal job candidate, it’s important to know what sort of person a company wants to hire.

Research Potential Employers

Take a deep dive into the online profiles of companies you’d like to work for (and their staff when possible). Don’t Like or Follow these businesses just yet – especially if your personal profile hasn’t been “tuned” for hiring managers.

Write down a few things about the company: its values, their gear / courses /  products, and notes about the staff if possible. Maybe the manager likes the same football team you do, or the owner loves horror movies. Knowing these things can give you an edge over another job candidate with similar skills.

Speaking of skills: think about your diving and non-diving experience and how you might help the business grow. For example: if the shop isn’t very active on social media and you love shooting photos and video, that’s a big plus. Or maybe the business doesn’t currently cater to families, but you have experience managing a kids’ camp.

Next, head over to the Employment Board on the PADI Pros’ Site. See what jobs are available, what skills employers are looking for, and who your competition is. You may find the best place for inspiration is the PADI Pros Looking for Employment section. Take lots of notes, because the next step is to create / edit your own profile.

PADI pros job board
 

Tune-Up Your LinkedIn Profile
Your LinkedIn profile is essentially your online CV / resume. If you don’t have a LinkedIn profile, create one! Approximately 95% of hiring managers search for candidates on LinkedIn and 93% use it to vet potential hires before they interview.

When filling out the Summary and Experience sections, refer to your notes about what companies are looking for in an employee. Use the same language when possible. Imagine one of those employers reading your profile and thinking, “this is exactly the person we’re looking for!”

Ask for Endorsements from previous employers and co-workers. When logged in to your profile, visit this page. LinkedIn allows you to message to up three people from your network and ask for a recommendation. In the message copy, ask them to write about one or two specific skills related to the scuba job you’re seeking. This will help your friend know what to write about and make your profile more attractive to employers.

PADI Pros should stay up to date on their linkedin profiles

When your LinkedIn profile is complete, add a link to it in to your email signature. Speaking of which: if your email is party247@gmail.com consider creating a more professional email address where employers can contact you. Which leads us to our next topic…

Facebook: Go Public and Keep it Clean

Hiring managers increasingly check out the Facebook profiles of potential hires, so be sure yours is ready for inspection. If you have a gated profile, open it up or start making more public posts. Facebook is a one of the best ways to showcase what a fun and loveable person you are.

First, go through your profile and remove anything you wouldn’t want your mom, a police officer, or a judge to see. Remove anything overtly political, and correct any spelling or grammar mistakes.
Post public pics and video of you doing the things you’d like potential employers to know about. For example:
– If you speak Chinese, post pics of yourself with smiling Chinese diving students.

– Upload a pic or video of you driving a boat.

– Post a video of you using the company’s products, or servicing the equipment they carry.

shutterstock_202264417

Even if you’re camera shy, it’s important to put yourself out there. When employers start to see your face regularly, maybe even hear from you on video, they get to know you. Imagine yourself in a hiring manager’s shoes: would you rather hire a stranger or a friend?

Okay, what if you don’t have any special skills? What if you’re new to diving industry or looking to land your first job ever.

– Take classes to grow your skill set: equipment repair, photography, video editing, etc.-
– Practice shooting photos and video at local dive sites
– Post about common interests you share with staff: football, cats, Game of Thrones, etc.
– Volunteer: organize a beach clean-up, throw a Bubblemaker birthday party

Engage


Now that your profile showcases your ideal self, follow companies you’d like to work for and perhaps their staff. Start by ‘liking’ the company’s posts on Facebook, Instagram, and Twitter, and leaving thoughtful comments. When appropriate, establish yourself as a scuba guru by ID-ing a fish, sharing feedback about equipment, or the best time to visit XYZ dive site. Don’t make your first engagement, “hey, are you guys hiring?”

If your job search is more global in nature, try LinkedIn Groups to connect with potential employers. There are half a dozen groups related to PADI, PADI Members and PADI Instructors*.  With LinkedIn groups you can also post discussion topics in addition to commenting. * None of these groups are run by PADI.

When you do decide to “pop the question,” ensure you’re using the right channel. For example: sending a direct message to PADI asking, “are you hiring?” doesn’t make a good first impression (we post job openings at PADI on our website with clear directions on how to apply).

Other “DON’Ts” for Applicants on Social Media

Don’t: get tagged in embarrassing pics or post any of yourself.
Don’t: make political statements.
Don’t: have contradicting information in your profiles.
Don’t: include skills in your profile you don’t want to perform.
Don’t: set up a profile on every platform (unless you have time to maintain them all).

If you’re looking for a job in the dive industry, LinkedIn and Facebook are a must. If you can write, setup a blog. If you love shooting photos or video, get active on Instagram or YouTube, and be sure these accounts can be found from your LinkedIn and Facebook profiles.

The bottom line: social media is a key part of the hiring process. You can learn a lot about a company you’d like to work for, and they can get to know you. When it comes time for the interview, it won’t be two strangers meeting, it will be two friends.