Help Divers Protect Their Skin Without Harming Coral Reefs

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According to a recent study, even a tiny amount of toxic sunscreen can kill coral. Unfortunately, popular sunscreens made by Banana Boat, Coppertone, Neutrogena and others contain oxybenzone, a chemical proven to be hazardous to reefs. Toxic sunscreen has become such a problem, Hawai’i may pass a law banning sunscreen made with oxybenzone.

Unfortunately, choosing a product labeled biodegradable or coral reef safe isn’t enough. Chemicals toxic to coral such as butylparaben, octinoxate, 4-methylbenzylidine, camphor and the infamous oxybenzone (also known as benzophenone-3 or BP-3) have been found in products labeled coral reef safe. Before you restock your sunscreen, take a few seconds to ensure it doesn’t contain the ingredients above, or choose a product from our vetted list below.

The sun protection products below received high marks from the Environmental Working Group (EWG) and consumers on Amazon.com. These are the least-hazardous sunscreen products on the market (according to EWG’s 2017 research) that also received a minimum 3.5 star score from consumers on Amazon.com. You can view the specific products and links to consumer reviews on our earlier blog post: The Best Natural Sunscreen for Scuba Divers and Snorkelers.

Reef-friendly sunscreen manufacturers – view wholesale info online

Badger Balm

Stream2Sea

WaxHead

Reef-friendly sunscreen manufacturers – contact for wholesale info

Blue Lizard

Beyond Coastal

BurnOut – phone 800-798-7970 or email shona@burnoutsun.com

All Terrain (natural sunscreen and natural bug repellent) call 978-886-3218 or email David Kuykendall dkuykendall@allterrainco.com

Note: no sunscreen has been proven to be 100% reef-safe, but sunscreens made with titanium oxide or zinc oxide do not appear to be harmful to corals (source: NOAA). Chemical processes are used to create any sunscreen, even mineral-based ones.

The best solution for divers and snorkelers is to cover up rather than slather on. A rashguard with UV protection is a better environmental choice than any sunscreen. Choose a long-sleeve version for maximum coverage.

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By promoting reef-friendly alternatives to toxic sunscreens, dive operators can reduce their impact on our ocean planet and support the Ocean Health Pillar (one of PADI’s Four Pillars of Change). That said, threats such as coastal pollution, overfishing, and sedimentation are a greater threat to coral reefs than sunscreen. PADI encourages all Members to support the conservation efforts of Project AWARE through donations and education.

Eco-Friendly Elegance: How to Go Green the Right Way

Written by Tara Bradley
bunaken dive resort

Like many great things in life, the idea behind the Bunakan Oasis Dive Resort began in a bar.

One evening, Elaine and Simon Wallace, divers visiting Wakatobi from England, listened intently as their PADI Divemaster, Maruf Tajudin, known as Acho, told them about his home, on the island of Bunaken, located at the northern tip of Sulawesi, Indonesia.

“He talked with great passion about the reefs and the diving and the fact that he would like to get involved with the education of the next generation, reef conservation and preservation, teaching kids to dive safely and properly and really to make a difference to the area,” Elaine says. “The discussion ‘got’ us.”

With that, the Wallaces visited Bunaken, fell in love with it, and waited until land became available. Five years later, it did, and Tajudin and the Wallaces finally had the chance to open up the resort they’d be dreaming up for so long. All of that planning came into fruition when Bunaken Oasis Dive Resort opened its doors in 2016 and became the first conservation-minded resort on the island.

Finding the Water Source

With a shortage of freshwater on the island, but plenty of well water, the group used Tajudin’s experience working on liveaboards to de-salinate the water. Then they took it to the next level. All of the pipework is now classed for potable water, well water is processed through two freshwater makers and stored in a large 150 cubic meter ceramic-lined tank before it is UV treated and distributed. The water is all tested monthly to ensure it is fully potable. Through this process, the showers, sinks and swimming pool are fresh water.

“All cottages have water dispensers, as do all public areas and the staff village, and all guests are given re-usable drinking thermos flasks,” Elaine says. “It is our aim to negate any need for single use plastics in the resort.”

When it came to the black water treatment system, the Wallaces turned to the French fosse system, the same method used in rural France. The totally self-contained system never needs emptying and exists as its own biosystem, producing just groundwater. Similarly, Oasis’s system is based on several underground BioFil 7 tanks with additional skimming traps, grease traps for the kitchens, neutralizers for the laundry, and a carbon filtration bed.

“The whole system produces nothing but ground water, again we have this regularly tested at the laboratory to make sure no contaminants are introduced into our environment,” Elaine says.

The process is so impressive that guests are granted access to all areas of the property with tours offered to give a look behind the scenes.

“It is important to us that guests can see that their holiday to this incredible diving destination is positive for the island, and that behind the curtain is as good as the guest areas,” Elaine says.

To further their efforts, the property purchased more land. Totaling 5 hectares, they’ve incorporated an organic garden with the goal of growing as many varieties of fruits and vegetables for the restaurant as possible.

The local village wasn’t left out either. With the hopes of granting access to more water and to reduce the need for plastic bottles, a 5,000-litre fresh water tank provides fresh water to everyone for drinking and cooking.

bunaken dive resort

Strong Local Causes

An emphasis on the local environment and people is also evident in the furniture found in all of the cottages, each piece has been built by Bunaken carpenters on the island from wood purchased under permit from the government managed forests.

One of Oasis’s most recent projects involves a mangrove planting program, located in front of the resort, where guests can plant their own mangrove to help provide a nursery for young marine life.

“Prior to the mangrove/jetty, there was nowhere for the marine life that would naturally seek refuge in the mangroves to hide when the tide was low,” Elaine says. “Now we are seeing more and more species colonizing there.”

With the turtle population thriving in Bunaken, a turtle hatchery is also under discussion.

“Thanks to the National Marine Park management, we have been allowed to release several baby turtles as well as a young hawksbill turtle that had been rescued,” Elaine says.

The island itself faces many of the same problems, like floating plastics, found in other marine areas. While a solution for managing the source of the problem is still under discussion, the Oasis team participates in daily beach cleanups, and, with the help of a local NGO, BunakenCare, returns any recyclable material back to Manado in North Sulawesi. And while removing plastics altogether would be ideal, until then, the Oasis and BunkenCare team are doing their part to clean up as best they can.

“When necessary, we use our taxi boat to skim for surface plastic in the area of Liang beach, but one of our next projects is to build a small catamaran, solely for this purpose,” Elaine says. “We are extremely fortunate that the reefs remain almost entirely unaffected by any incoming floating plastic, but if we can stop anything from reaching the beach, it can only improve the ambience of Bunaken.”

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Going Solar

Despite detailed investigations, the Oasis team hasn’t been able to implement solar panels for the resort. But they do have them on the boats for lighting.

“Solar is making inroads in some of the larger Indonesian cities, but at the moment we would not be able to get the support needed to rely on a solar solution,” Elaine says. “We hope to be able to progressively implement solar power in the future when the technology is more supported within the region.”

Oasis’s efforts haven’t gone unnoticed. The resort is the first recipient in North Sulawesi to receive and operate under the Central Government Facilitator for Nature Tourism permit. In honor of being the first property to receive this permit, the property was also gifted with a visit from the Minister of the Environment, Dr. Siti Nurbaya Bakar.

bunaken dive resort

For more on Bunaken Oasis Dive Resort & Spa, or tips on how to make your property eco-friendly, visit bunakenoasis.com.

Countdown to the 2017 DEMA Show

Room block and PADI Programs are filling up – reserve your spot today!

Don’t forget to book your room for 2017 DEMA Show at The Rosen Centre Hotel – just steps away from the South Hall of the Orange County Convention Center. Call PADI Travel Network to secure the special room rate of $189 US per night (plus tax and resort fee) and you’ll receive complimentary parking, internet and access to the hotel’s fitness center.
Contact PADI Travel Network at 800 729 7234 ext. 2539 (US and Canada) or email Christine.Grange@padi.com to book your room today. *Rates subject to change without notice.

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PADI Program at the Rosen Centre Hotel

PADI Social

Tuesday, 31 October – 6:00-8:00 pm
Room: Grand A, B, C

Kick off the DEMA Show week with the PADI Social in the Rosen Centre Hotel Ballroom. Mingle and network with scuba industry colleagues, PADI staff and your friends as together we celebrate the year’s successes and look forward to an exciting year ahead.

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Check out all the PADI Miniseminars and register for the following programs:

Course Director Update

Tuesday, 31 October – 7:30am-12:00pm
Room: Grand A, B, C

IDC Staff Instructor Update

Friday, 3 November – 7:30am-12:00pm
Room: Orange County Convention Center* S330 A, B, C, D

Early-bird registration fee: $310 US (before 25 October)
Registration fee $325 US (after 25 October)

This year’s Course Director Update and IDC Staff Instructor Update centers on the highly anticipated revision of the Instructor Development Course (IDC). Get a sneak peek at some of the IDC components in development including the “Think Like an Instructor” concept and the enhanced knowledge development, confined water and open water evaluation criteria. The update will feature breakout sessions to cultivate interaction and engagement with colleagues and PADI® staff.
Renewed, Teaching status Course Directors and renewed, Teaching status IDC Staff Instructors qualify to attend the half-day program. Topics include:

  • What’s New: IDC Revision – a preview of this PADI flagship program
  • Evaluation Training Workshop and the New Evaluation Criteria
  • Risk Management in Instructor Development

At the Course Director Update, don’t miss the PADI Frequent Trainer Program award ceremony recognizing PADI Platinum Course Directors.

To register, complete and submit a Course Director Update Registration Form or IDC Staff Update Registration Form, or contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.

New PADI Adaptive Techniques Specialty Programs Orientation

Wednesday, 1 November – 8:00am-12:00pm
Early-bird registration fee: $199 US (before 25 October)
Registration fee $225.00 US (after 25 October)

This half-day program introduces the new PADI Adaptive Techniques Specialty Program to PADI Instructors and PADI Course Directors. If you want to learn techniques and effective approaches for teaching and supervising divers of varying abilities and physical challenges, this program is for you. Many of the concepts discussed apply to all diver training, but this focused practice will also raise your awareness and strengthen your student-centered teaching ability. Completion of this orientation results in certification as a PADI Adaptive Techniques Specialty Program Instructor (or Instructor Trainer if you’re a PADI Course Director), once additional experience (documentation of training/working with divers with disabilities) is verified. The PADI Adaptive Techniques Specialty Program qualifies you to teach two courses: PADI Adaptive Teaching Techniques Specialty course to dive leaders, and the PADI Adaptive Support Diver Specialty course to divers.

To register, complete and submit an Adaptive Techniques Registration Form, or contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.

Emergency First Response® Instructor Trainer

Thursday, 2 November – 8:00am-1:00pm
Room: Salon 7/8
Registration fee: $625 US

This half-day program is open to Emergency First Response Instructors who have completed the preparatory online component and conducted at least five Emergency First Response courses or issued at least 25 Emergency First Response course completion cards. This program includes access to online presentations, an Emergency First Response Instructor Trainer Manual (digital version), Emergency First Response Instructor Course Lesson Guides, Emergency First Response Instructor Course exam booklet and the Instructor Trainer application fee. Please bring a current or updated Emergency First Response Instructor Manual.

To register, complete and submit an EFR Instructor Trainer Registration Form, or contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.

PADI Business Academy: Mastering Online Advertising

Saturday, 4 November – 8:00am-12:00pm
Room: Salon 5/6
Registration fee: $100 US for Individual Members and $75 US for Retail and Resort Association Members

The seminar is a step-by-step interactive guide to implementing the latest online ad trends. Learn how to tackle and master the most important online advertising trends during this hands-on workshop. Stay ahead of the curve by learning how to use online advertising to acquire new divers and keep your existing ones coming back.
What will you learn to implement?

  • Facebook ads, including custom and look-alike audiences
  • Instagram ads
  • Google AdWords
  • Google display ads
  • Google call-only ads

Note: CDTC applicants can earn three seminar credits by attending this workshop.

To register, complete and submit a PADI Business Academy Registration Form, or contact Lisa Joralemon at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2552.   

EVE Seminars

Register for all EVE Seminars

EVE SPLASH

Wednesday, 1 November – 8:00-10:00am – Salon 5/6

Learn how EVE SPLASH can take care of the marketing and communications to help you grow your business. Attend this seminar and walk away with easy-to-implement processes to help you place ads, attract new students, take bookings, manage leads, certify divers, automate follow-up communications and automatically distribute your campaigns using the powerful EVE Agent. This is the perfect starting point for any store owner or manager new to any aspect of EVE DIVING SERVICES.

EVE Marketing

Wednesday, 1 November – 10:00am-12:00pm – Salon 5/6

Discover new campaigns and new designs customized for your store and your customer. Get set up with more than130 ready-to-go, high-end, customizable templates as well as a delivery platform for you to target the right customer at the right time with the right message. Come learn how these sites integrate with your marketing, schedules and your sales goals.

EVE Instructor App Integration

Thursday, 2 November – 8:00-10:00am – Salon 5/6

Empower your instructors to drive your business with the new EVE Instructor App for iOS/Android/Web. Learn how the EVE Instructor App can directly connect to EVE in your store, which helps provide your instructors with a range of applications and tools necessary to successfully manage your business and promote your services.

New EVE Online Store

Thursday, 2 November – 10:00am-12:00pm – Salon 5/6

Come learn how to use the online store for e-commerce, online courses and event bookings. Learn about the EVE online store hybrid operations such as “Scuba and Swim” and “Fish and Dive,” which are easily managed with this completely new product architecture.

EVE Marketing Agent

Friday, 3 November – 8:00-10:00am – Salon 5/6

Keep in touch with your customers using the right message at the right time with EVE Marketing Agent. Attend this seminar to learn how to use EVE Marketing Agent to increase bookings, continuing education, dive trip sales and servicing.

EVE Synergy

Friday, 3 November – 10:00am-12:00pm – Salon 5/6

Discover the complete system in which EVE Cloud hosting brings every feature and application of all of these products and services together in one place. There is a place for you and your customers, wherever they may be. Discover why EVE Synergy is the best award-winning system for the very best price.

PADI Program at the Orlando YMCA

Basic Freediver Course

Saturday, 4 November – 8:00 am-12:00pm
Orlando YMCA pool
Registration fee: $199 US

Have you tried the PADI Freediver™ program yet? You can learn more about it, give freediving a try and get started on the PADI Basic Freediver course rating in just a few hours while at 2017 DEMA Show. This half-day event covers the knowledge development and confined water portions of the PADI Freediver course, and successful completion result in certification as a PADI Basic Freediver. At a later date you can complete the two remaining open water sessions to become certified as a PADI Freediver.

Program registration incudes the PADI Freediver Touch™, confined water session and certification as a PADI Basic Freediver. Please register no later than Monday, 16 October, to receive the Touch code to complete independent study in time for the confined water session on Saturday, 4 November. You don’t need special freediving equipment to participate – just bring your regular fins, mask and snorkel. It’s a great, fun way to learn by doing. Find out why so many PADI Pros are jumping into PADI Freediving.

To register, complete and submit a Basic Freediver Registration Form, or contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296 to register.

Make the Most of Pro Internships

Written by John Kinsella

Dive business internships are a very varied species. On one hand, you have your simple casual internships. These favor small dive centers and no two are ever the same. The interns are typically enthusiastic, and they’re happy to swap energy for experience and a good deal on education. On the other hand, large instructor development centers offer structured career-oriented internships that are typically well defined, well-advertised and well run. The interns are just as enthusiastic and may benefit from a formal structure that provides specific timeframes and clear, expected outcomes. In between, you find internship variants of every shape and size.

But all internships have a few things in common: They’re a key element of the instructor development process, they’re a great way to find future employees, they’re a great source of fresh new perspectives and ideas, and they’re a great way to increase productivity and business.

To make the most of internships consider these key points:

Clear Structure

With so many possible versions, it’s important the terms of the internship are crystal clear and reinforced in a written agreement. Ironically, this is often a bigger issue for the smaller casual internships in which it’s easy for assumptions and unmet expectations to cause misunderstanding and disagreements. Avoid this by using regular communication and review, and an exit interview when the internship ends.

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Hands-on Training

What separates an internship from a package deal on multiple courses is the expectation that the intern will benefit from real-world experience. It’s important to make the extra effort to integrate the intern into the enterprise. This benefits everyone: The intern gains experience and becomes a useful part of the team, and the operation benefits from a motivated helper (and an active promoter).

Instructor-Level Continuing Education

It’s a competitive world out there. Make sure professional-level continuing education is a key internship component so your interns are ahead of the pack when it comes to landing their dream jobs. These highly qualified professionals benefit the entire industry, and they help instructor development centers establish credibility as a source of well-trained dive pros.

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Packaging

There are a lot of options for potential interns, particularly for those who’ve made the decision to combine a dive internship with travel. Packaging pays off, but don’t get carried away. Studies show that too many options confuse people and make them indecisive. They also show that if you have three options, chances are people will choose the one in the middle.

Invest in internships and make sure to play your part in helping new pros be the best they can be.

 

Why Paperwork Matters

PADI Instructor

There’s an old joke that starts, “what does P.A.D.I. stand for?” Think you know the punchline?

Paperwork

And

Diving

In-between

If that wasn’t your guess, read on to learn about common paperwork mistakes and what can happen if paperwork isn’t done completely and correctly. This article will also answer common questions like, “what happens if a student answers ‘yes’ on their medical questionnaire then wants to change it to a ‘no’?”

Why Is Paperwork So Important?

  • It informs divers of their responsibility to be honest in disclosing and evaluating their medical condition and the risks of diving – even when operators do their very best to provide an enjoyable and relatively safe experience.
  • It establishes the guidelines all divers are expected to follow when participating in this transformational activity.
  • Paperwork is used as evidence to help defend dive pros and businesses if an incident occurs and legal action is filed.
  • Complete paperwork is a requirement of your professional liability insurance policy

What Can Happen If Paperwork is Overlooked
Here’s a hypothetical scenario that’s based on real life:

An open water student signs up for class and turns in his paperwork. The instructor does not closely check the documents and misses the student’s “yes” answer to a history of heart disease and high blood pressure.

During the first open water dive, the student has a heart attack and dies. The medical examiner says the diver’s heart was so bad, he could have had heart attack while sitting in his recliner.

The instructor submits an incident report to PADI along with the student’s paperwork. Meanwhile, the student’s family files a lawsuit.

During a quality management review, the failure to properly review paperwork is discovered along with other issues. The insurance company denies coverage because the instructor violated the Warranty of the Policy – obtain physician’s approval if “yes” answer. The instructor must now fight the lawsuit without insurance, and it could have turned out differently if more attention was paid to the paperwork.

The Most Common Paperwork Mistakes

Pat Fousek, Quality & Risk Management Executive, explains key pieces of paperwork, common paperwork issues, and answers frequently asked questions.

Liability Release – This document explains the risks of scuba diving to the participant and is designed as a contract. The diver agrees to assume the risks and accepts something can and may go wrong. None of us are perfect, and when entering a foreign environment with life support equipment, things do happen.

– Ensure all the blanks are filled in properly before the diver signs the form. This can be done with a stamp (do not obscure any other text), electronically, or filled in by the diver. Do not alter the document after the student signs the form.

–  Confirm the form is signed and dated properly. If the student has questions about the form, suggest they consult with an attorney. Do not attempt to interpret the form yourself, even if you are an attorney.

Non-agency Acknowledgment – This form explains to your customers that PADI Member businesses are not owned by PADI, that dive pros are not employees of PADI, and PADI does not and cannot control the day-to-day operations and decisions of your staff and your business. PADI is not involved in the decisions about whether or not to dive a particular day, the dive site, or what staff members are assigned for a particular duty. That is your business.

The non-agency acknowledgement form is the one most commonly forgotten by PADI Members even though it’s incorporated into the student record file and all the individual liability releases on the PADI Pros’ Site. Before you make copies of a form, please ensure you have the most up-to-date version.* We continually see forms and student record files that are 10 years old or older. As with other forms, be sure to fill in the blanks properly, and ensure the form is signed and dated.

* Current version of student record file (product no. 10058) – version: 5.01 from 6 Jan 2016

Safe Diving Practices Statement – This document is designed to inform divers of their responsibility to dive safely – not only while a student diver, but after certification as well. The diver’s signature on this form confirms s/he is aware of their responsibility as a diver, and failure to adhere to safe practices could place the diver at increased risk. Again, all blanks should be completed, and the form must be signed and dated.

The Medical Statement discusses the risks of diving and asks the diver to disclose any pre-existing medical conditions. A ‘yes’ answer requires the approval of a physician before participating in any in-water activities. The form also advises the diver to consult with a physician “on a regular basis” after completing the course. Always have the diver answer ‘yes’ or ‘no’ (not just draw a line through all the blanks), sign and date the form.

Invariably, one of your divers will answer ‘yes’ to a question on the medical statement and then want to discuss it with you, or change the answer to ‘no,’ – especially after a friend reminds the diver s/he’ll have to get a physician’s approval. Bottom line: there should be no discussion between the instructor and the diver about the medical statement.

If the diver chooses to change their answer, this is allowed, but the diver must initial and date the change. Think carefully about the reasons for a diver changing his or her answer.

  • Was it a simple oversight? If someone who is biologically male answers yes to, ‘are you pregnant or trying to become pregnant?’ it’s acceptable for the diver to change their answer. Be sure the diver initials and dates the change.
  • Did the diver truly misunderstand the question? If a diver initially answers ‘yes’ there must be a reason for it. You can discuss the situation with the diver, but the prudent thing to do is counsel the diver to be truthful about medical issues for the benefit of their loved ones, their dive buddy, and their own health and safety.

We often get questions about adult divers who had tubes in their ears as a child, but now think it’s not an issue. Another common one: the diver uses an inhaler during the months a particular pollen is active, but isn’t using the inhaler currently. In both of these situations, ask yourself: are you the proper person to verify the diver’s medical condition and physical fitness to dive?
If you have questions about PADI paperwork, or any of the information above, please contact your local PADI Office. Current versions of all the forms described above can be accessed on the PADI Pros Site (padi.com/mypadi) under the Training Essentials menu. Choose Forms and Applications from the dropdown. Using Ctrl + F can help you search the page and quickly find form you want.

How to Host a Scuba Ladies Night

Sell More Gear and Classes

Written by Megan Denny

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Around the globe, hundreds of PADI® Dive Centers and Resorts are planning events to celebrate PADI Women’s Dive Day. If you’re not the tu-tu type or just haven’t had time to plan something, read on for a turnkey event idea based on the $1.2 million US success of PADI Pro Nights.

If you’ve ever hosted a PADI Pro Night, you know it’s a great way to sell gear and fill your class pipeline months in advance. Some dive centers have used the Pro Night framework to promote travel and fill their exotic trips. Women are the decision makers for 85 percent of household purchases and have $125 billion US annual spending power (source: Forbes). So, why not host a special event, built on the Pro Night framework, to promote scuba diving to women and their families?

In lieu of the presentation about becoming a PADI Pro, have female instructors or active female divers talk about why they love diving. Show off the gear you carry that’s specific to women, and consider scheduling an all-female PADI Open Water Diver class. Create opportunities for women to ask questions, get to know your staff, and feel welcome at your shop.

Create an event for and about women

Ask your female staff and active divers for event suggestions. Are ladies in your area more into an evening wine tasting, or would they prefer a cookout where their kids can play and run around? Call your event a Ladies Night, Gathering of the Goddesses or Mermaid Meetup (be creative), and schedule it on PADI Women’s Dive Day, 15 July, or not.

The important thing is to make the event for and about women. Line up female staff or dive club members to share why scuba plays an important role in their lives. Challenge current customers to attend and bring a female friend who could use a little more fun and adventure in her life.

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Promote the event

  • Visit the PADI Pros’ Site Women in Diving page to download customizable PADI Women’s Dive Day marketing materials.
  • Create an event invite and include photos of female divers, staff or members of your dive club.
  • When posting to social media, invite current customers to tag a female friend who has mermaid potential.
  • Email female customers you haven’t seen in awhile and invite them to attend the event and sign up for ReActivate®.
  • Promote the equipment you carry for female divers on your Facebook page or Instagram account and invite female staff to comment.
  • Preview your one-night-only training/travel/gear packages via email and social media.
  • Use #PADIWomen and #PADIWomensDiveDay to promote your event on Twitter and Instagram.
  • Register your event on the PADI Women’s Dive Day Event Locator at com/women-dive.

Prepare for the event

  • Display gear, apparel and other items that appeal to female divers.
  • If needed, rearrange the store to make it more stroller and child-friendly.
  • Consider arranging for childcare or someone to keep little ones entertained.
  • Schedule three or four female staff or dive club members to be guest speakers.
  • Create special training, travel and/or gear packages.

Create exclusive packages

  • Offer deals on multiple sets of gear or certifications for multiple family members.
  • Feature upcoming trips that are family-friendly.
  • Offer incentives for current customers to convince a friend to sign up.

USA TourThe key to selling packages at an event is one-night-only specials. Savvy dive centers know when a customers says, “I’ll think about it and call you tomorrow” it’s akin to no sale.

Another tip: include PADI eLearning® in your training packages. Working women and those with family commitments will appreciate this flexible, go-at-your-own-pace option.

At the event

  • Interview female staff or dive club members. Ask them how they became a diver, to share their best diving story and what scuba diving means to them.
  • Set out a box where people can submit questions anonymously.
  • Pass out small mementos that the guests will see the next day and smile.
  • Take photos and encourage PADI Women’s Dive Day participants to tag their photos with #PADIWomen for a chance to be featured on PADI’s social channels.

Don’t forget to take advantage of the free tools and templates to promote your Women’s Dive Day/Night event. For additional event inspiration, check out our 2017 Women’s Dive Day event spotlight and to learn more about Women’s Dive Day, visit the Women’s Dive Day page on padi.com.

Have You Renewed Your PADI-endorsed Dive Center and Resort Insurance?

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Stay protected with PADI-endorsed Dive Center and Resort Insurance by renewing your coverage today. PADI-endorsed policies run from 30 June 2017 until 30 June 2018, so if you haven’t renewed yet, you may not be covered. Here are a few reasons why you should choose the PADI-endorsed Dive Center and Resort Insurance program.

  • The industry’s only A++ XV rated US Insurance Company – A++ XV is the highest rating possible.
  • Group Professional Liability with Prior Acts Coverage – This plan provides professional liability insurance to your pro staff (PADI® Professional Members, plus 25 percent of the store’s total insureds may be pros from other agencies) and the store for one low price. Other insurance policies do not cover “prior acts” for unknown and unreported incidents. PADI-endorsed prior acts coverage dates back to 30 June 1992, if there is no gap in coverage with any insurer.
  • Contingent Professional Liability – This exclusive coverage is designed to defend your business if sued as a result of an inwater incident when a professional’s insurance is not valid. The PADI-endorsed policy is the only policy in the industry that includes this coverage to defend your business, owners, officers and directors.
  • Waived Co-Insurance Requirement – A co-insurance requirement means that you must insure a certain percentage (such as 80-90 percent) of the value of your property, or face a reduction in payments should you have a loss. The PADI-endorsed property insurance has no such restriction allowing you to make your own decisions, unlike other policies available today.
  • Unlimited Defense Costs – With the PADI-endorsed policy there are no limits to the amount of money the insurance company will pay to defend you. Other policy defense costs come out of the total policy limits, reducing the amount available to pay for judgments or settlements. Stay protected with exclusive unlimited defense cost coverage.
  • Broadened Tenants Liability – The PADI-endorsed policy includes coverage for damage to your landlord’s building for fire, smoke, water and explosion. Other policies only include coverage for fire damage. Without this expanded coverage you may be liable for the landlord’s property damage for losses other than fire.

Stay protected and profitable with PADI-endorsed Dive Center and Resort Insurance