My PADI Club™

The Portal to a World of Underwater Exploration and Discovery.

Written by Mohammad Dahdul, PADI Marketing Consultant

Sharing your passion for diving, the ocean and ocean conservation is what you do as a dive professional. You’re likely looking for innovative ways to make diving accessible and increase engagement for those who want to continue their dive journeys. My PADI Club™ was created to help you keep your ­customers diving for a lifetime.

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Based on the extensive research ­provided by McKinsey & Company, one of the world’s leading research and business consulting firms, My PADI Club is designed to overcome the barriers people experience when learning to dive and help prevent divers from drifting away from diving. It provides what they need to stay active in the sport.

The barriers identified include dive planning being too difficult, trouble finding people to dive with, and reliable ratings of dive sites and dive businesses being unavailable. When it launches, My PADI Club will offer divers an online community for finding information about dive centers and sites globally, a dive buddy finder, custom dive notifications and trusted ratings. The platform’s tools work to not only make diving more accessible to the average ocean explorer, but to also increase repeat customers and drive business growth for PADI® Members in numerous ways.

Advertise Your Business

Advertising is imperative to grow your business and My PADI Club actually makes it easy. Publicizing what you offer and promoting your events is funda­mental to customer acquisition, and in building and maintaining customer loyalty. Think of My PADI Club as another marketing tool to drive customers to your store and participate in your events. The more you advertise and network, the larger, more loyal customer base you’ll build.

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There are various ways to use My PADI Club as an additional advertising tool. Upload promotion or event flyers to the activity feed, change your dive center display ad with monthly specials or tent sales, and directly interact with customers through “likes” and “comments.” By uploading a display ad and linking it to your website or event page, you’ll be able to drive more traffic to your events. Reference the photo specs in the Settings section of My PADI Club to make sure your photo is the correct dimension and size.

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Although advertising’s main ­objective is typically to foster business growth, you can also use it to share your passion for conservation with your network. Use the platform as a way to highlight the conservation projects that you and your team are working on. Invite your My PADI Club connections to your Dive Against Debris® events and enlist them to help have a ­positive impact on ocean health.

The wide reach of advertising through My PADI Club gives you the opportunity to grow your business, build a community of like-minded individuals, and work toward PADI’s Pillars of Change.

Build Stronger Customer Relationships

People and Community is one of PADI’s Pillars of Change and is the heart of teaching the world to dive. Building a community of divers in your area is a crucial way to keep customers returning to your business.

In Entrepreneur’s 5 Ways to Build Killer Relationships with Customers, connecting and communicating are two of the most important actions to forging healthy customer relationships. Both interpersonal and online interactions have a direct effect on whether or not a customer returns a second time. The consistency of these interactions also plays a large role in keeping your business, and diving in general, at the top of a customer’s mind. In the technologically advanced world in which we live, maintaining constant contact with another person is as easy as tapping a button on your smartphone. My PADI Club can offer this consistent, and instant, interaction.

Use the convenience of My PADI Club to your advantage by connecting and interacting with your customers in several ways. Update your instructional team on your dive center profile so student divers can easily follow their dive mentors. Make sure you and your instructors follow your students’ profiles as well. Once you’re following them, comment and like their logged dives, photos and videos encouraging them to continue their dive adventures. Post interesting content that will prompt your customers to interact with you. Maintaining these relationships could lead to referrals to friends and family.

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Another way to prompt students to dive with you is by contributing to Go Dive Alerts™. As a PADI Pro, you are the local expert of the sites you frequently dive. Report conditions in My PADI Club for dive sites each day to alert divers of conditions that might pique their interest – for example, perfect water temperature and great visibility. My PADI Club users can customize notification triggers – Go Dive Alerts – for their favorite dive sites. As you report conditions, divers who chose to receive alerts for specific parameters at their favorite dive sites will be alerted to go dive. Prompting divers to dive reinforces their passion for scuba and gets them back into your dive center more often.

Having the ability to follow new and existing divers, other PADI Members, as well as share your passion and knowledge of diving within your community will make your voice and influence as strong, and global, as ever.

Grow Your Business

Using My PADI Club to advertise and build stronger customer relationships ultimately leads to business growth. By enabling your customers to become My PADI Club Premium members (coming later in 2018), you help them access exclusive savings on PADI continuing education courses and gear from some of the top dive brands. Leveraging these premium features is the best way to sell a Premium membership to both new and experienced divers.

What’s in it for you? Earn commissions for every new Premium membership sold. Commissions are paid on first-time Premium members only and the diver must remain a Premium member for at least 60 days. You will be paid in credit each month and also have the option to cash out credit via a check.

Encouraging your customers to join My PADI Club and upgrade to a Premium membership not only benefits them, but you as well. When customers seek out your dive services and products time and time again, you earn more revenue from each return visit. By bringing all your divers into the largest online dive community, you grow a robust dive tribe and expand your influence.

Set Up Your Profile

Now that you know there are many ways to leverage My PADI Club, it’s time to learn how to create and update your profile. Use these steps:

  • Step 1: Visit my.padi.com and log in using your PADI Pros’ Site or ScubaEarth username and password.
  • Step 2: Click on Profile to update your profile image, avatar, and general info. Connect with divers and share your photos.
  • Step 3: For Dive Centers and Resorts: Although some aspects of your profile can be updated directly on the My PADI Club dive center profile, information such as parking, transportation, services and courses must all be updated within the PADI Pros’ Site Premium listing section. To update these additional store details, go to PADI Pros’ Site (padi.com/mypadi). Log in using your Dive Center/Resort account, select the Account tab and then select Premium listing. Update your Premium Listing to improve your My PADI Club profile. This information will automatically populate into your My PADI Club ­profile within 24 hours.

Be sure to make your profile stand out. Add photos, videos and content that’s intriguing to your customers to make your profile distinctive. Remember, ­interaction and content are key in attaining the ­maximum benefits of My PADI Club.

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Using the tools discussed throughout this article will help you leverage the My PADI Club platform. As mentioned, the best ways to fully benefit from My PADI Club is to be an exceedingly active member through consistent updates, constant interaction and communication with other users, and posting interesting content. Use your voice and influence as a dive mentor in My PADI Club to spread your passion for diving and encourage others to continue their exploration of the ocean, and to protect it while doing so.

PADI Adaptive Techniques Specialty Course – What You Need to Know

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Last year, PADI® launched a new pro-level specialty: The PADI Adaptive Techniques Specialty course. This new program provides PADI Professionals with additional tools to help students of varied abilities meet course performance requirements. PADI’s Adaptive Techniques Specialty does not create a new set of standards for existing PADI programs. Instead, instructors learn how a simple technique change can allow many divers to meet performance requirements and earn a PADI certification.

PADI Course Director Jeff Currer was a member of the advisory group which developed the PADI Adaptive Techniques Specialty course and he explains how every PADI Pro can benefit from learning adaptive techniques.

“We often get set in our teaching style over time, and the Adaptive Techniques Specialty course helps you see the standards in a fresh light. The course teaches how to adapt to the student, while still holding the line on performance requirements and expands the instructor’s tool box in ways that can be applied to all students.”

Brent George, a PADI Master Scuba Diver Trainer (MSDT) and adaptive techniques course participant said, “Learning how a paraplegic might perform the confined water CESA successfully will definitely help me teach that skill to all divers.”

Jeremy Wilton, a PADI Instructor Development Course Staff Instructor and course participant said, “I will use what I learned in every class I teach, including pro-level courses.”

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Rob Currer, a PADI Master Instructor and PADI AmbassaDiver, was also part of the adaptive specialty advisory group. He notes: “According to the World Health Organization, there are around one billion people on the planet who are living with some sort of disability. So truthfully, most PADI Pros are already working with people who could benefit from adaptive techniques; they just don’t realize it.”

“Even people with a more typical ability range don’t all learn the same,” Rob continued. “Every diver is unique; they struggle with some skills and not with others. PADI’s Adaptive Techniques Specialty helps pros look at a PADI Standard and see the flexibility that already exists there. They learn how to easily implement techniques to capitalize on the strengths of their students and help each one overcome their unique challenges.”

The PADI Adaptive Techniques Specialty includes exercises to help PADI Pros gain a greater understanding of the physical limitations some students face. Course participant Jeff Pettigrew, a PADI Open Water Scuba Instructor (OWSI), described how he came to understand the tired diver tow in a new way.

“We have a hemiplegic divemaster candidate who cannot use one of her arms and has limited use of one leg. When I tried to do the fin push tired diver tow as a hemiplegic, I had new found respect for the challenges she faces, and overcomes!” said Pettigrew.

Rob echoed Pettigrew’s sentiments regarding the abilities of those who are considered disabled. “There will be skills in which your student divers need more assistance, but these people are not really ‘disabled.’  In fact, these students are incredibly able, they just approach certain tasks differently from a typical diver. Most instructors are really surprised at just how capable their adaptive students are.”

Course participant Roger Shields, a PADI OWSI and medic in the United States Army, described how the course helped him recognize his inherent adaptive teaching skills. “I have my own physical and cognitive issues, but taking the adaptive techniques specialty helped me realize I was already adapting my style for myself! When we practiced adaptive techniques to accomplish some of the skills, I realized that I had a lot to offer others who could benefit from my experience,” he said.

For instructors and divemasters interested in working with disabled divers, but hesitant to take the next step, Rob says, “Dive on in!” He advises PADI Pros to earn the PADI Adaptive Techniques Specialty course certification first – to build a solid base of skills and knowledge. Next, team teach with an experienced pro to help build confidence in your skills. Then, when you feel comfortable, start setting up your own programs.

“It can definitely be intimidating at first. What if there’s a problem?” Rob said. “Well, what do you do if any student has a problem? You help them fix it. It’s the same with adaptive teaching, you problem solve, and as a PADI Pro you are already a pro at that!”

Jeff Currer, who is also the co-founder and Executive Director of the non-profit Patriots for Disabled Divers, shed some light on common misconceptions about working with individuals with disabilities. “In my experience, there are two common misconceptions: that there is more liability when working with those with disabilities, and that there is no business case for shops to provide the training.”

“Both are wrong,” Jeff said. “The liability does not change, you always have the duty to care. Training may take more pool time and require smaller classes, but there is no reason why you cannot cost the course appropriately. People will seek you out to get the experience and the opportunity to do something amazing. It will boost store credentials with the able-bodied community as well.”

There is enormous value for dive store staff as well. Jeremy Wilton, a PADI IDC Staff Instructor and course participant said, “I have a number of friends who are combat injured and this course opened my eyes on how to adapt my delivery and still meet standards. One of my friends is a paraplegic with limited arm strength, and the techniques we practiced to conduct the confined water CESA will definitely be applicable when I teach him! I cannot wait to get him in the water.”

For PADI Professionals who are already HSA Instructors, the two programs are very complimentary. Rob shared his perspective, “As both a PADI and HSA instructor, I can honestly say that carrying both ratings allows me to give the widest range of care to my adaptive divers. It allows me to have the flexibility to use the program that best meets a student diver’s individual needs.

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If a diver can meet PADI Standards and earn their PADI card, they can be certified under the most recognized brand in diving and freed from some of the additional limitations that an HSA certification might place on them. There are going to be divers, like many quadriplegics, who are not physically capable of meeting PADI Open Water Diver standards and thus need a program like HSA to earn a dive certification,” Rob said.

“PADI has always been supportive of divers with disabilities, and the adaptive techniques course is there to bring that home,” added Jeff Currer. “The PADI Adaptive Techniques Specialty course provides PADI Professionals with the credentials to work with divers who never thought they would be able to dive and earn a certification from the best known and respected certification agency in the world, and the confidence to provide that training with the backing of PADI. Very powerful.”

Learn More or Enroll

PADI Divemasters or PADI Master Freedivers who have completed EFR Primary and Secondary Care course within 24 months are eligible to take the PADI Adaptive Techniques Specialty course. Learn more about the PADI Adaptive Techniques specialty for PADI Professionals, or view Patriot Scuba’s course schedule.

For divers, PADI offers the Adaptive Support Diver Specialty course. This course helps certified divers learn how to better assist a certified buddy who may have some form of challenge explore the underwater world. View Patriot Scuba’s Adaptive Support Diver course schedule.

Divers, pros and dive shop owners can support the efforts of Patriots for Disabled Divers. Learn how you can work with disabled veterans, become an affiliate store, and other ways to support their work.

Gotham Divers Experiences 25% Growth After Crossing Over to PADI

Written by Megan Denny

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Gotham Divers began when two dive buddies, Alex Barnard and Tim Hughes, joined forces to offer dive training, adventure and community to the divers of New York City. Their goal was to create a place for friendly gatherings both in the store and at sea – for divers of all levels.

In 2017, Gotham Divers took their business to a new level by crossing over to PADI. “A couple of years into owning Gotham Divers we decided it would be in the interest of the store to crossover to PADI,” explained co-owner Tim Hughes.

“The power of the brand was already very clear from dealing with potential customers and we wanted to tap into that,” Tim said. “We found out a crossover could be arranged that would fit around our busy schedule, and we jumped at the opportunity.”

Instructor Pete and Gotham Divers owners Alex and Tim.

Instructor Pete and Gotham Divers owners Alex and Tim.

“Before the crossover we were worried that the course would be mostly about drinking the PADI Kool-Aid since it seems like a huge and imposing agency,” Alex said. “Happily we turned out to be wrong with our worries. Since crossing over we’ve seen a 25% increase in business.”

Tim added, “Adam, Stush and John ran a very professional course which we all enjoyed and found informative. They knew that a one-size-fits-all approach doesn’t work given the huge differences between local dive stores so they took the time to understand our business and gave us many suggestions based on that. Many of these could seem inconsequential but they definitely improved the flow of our classes and were greatly appreciated by us and I’m sure our students get an even better experience for them.”
Gotham Divers specializes in dive trips to explore historic shipwrecks, both local wrecks and those in more tropical climates. Check out Gotham Divers’ Facebook page to learn more about the wreck diving sites they visit.

Gotham Divers

Gotham Divers

Gotham Divers also offers certifications ice diving, mine diving, and a wide variety of recreational and technical diving courses. To learn more about Gotham Divers, visit their website gothamdivers.com. You can also follow them on Twitter and Instagram @gothamdivers.

PADI Marketing Tool Kit is Available

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Look for announcements from PADI® Americas between 3 April and 31 May with instructions about how to reserve your free annual tool kit. The 2018 kit is filled with new, innovative and effective marketing collateral to help recruit new divers, keep current divers diving and encourage active divers to go pro.

Marketing kits can be mailed to PADI Dive Centers and Resorts operating in the 50 US States and Territories. If your dive center or resort is outside of these areas, uses a P.O. Box, APO or FPO address, please contact your PADI Regional Training Consultant to request the materials.

Click the link below to find out how you can use the kit to drive more divers through your doors.

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PADI’s Room Block for 2018 DEMA Show is Open

Be one of the first to book your room at the Westgate Las Vegas Resort and Casino for   DEMA Show 2018 from 14 – 17 November. The DEMA Show will be in the North Hall of the Las Vegas Convention Center just steps away from the hotel. Call PADI Travel™ to secure the special room rate of $110 US per night* (plus tax). Pay the resort fee and you’ll receive complimentary wireless internet, access to the hotel’s fitness center, in-room safe use and free local and toll free domestic calls.

PADI programs, such as the PADI Social, Course Director Update, IDC Staff Instructor Update and Emergency First Response Instructor Trainer course, will take place in the Westgate Las Vegas Resort and Casino, so you’ll be at the center of the action.

Contact PADI Travel at 800 858 7234 ext. 2539 (US and Canada) or email Christine.Grange@padi.com to book your room today.

*Rates subject to change without notice.

2017 PADI Race to Renew Winners

Congratulations to Emily Anderson, whose response was selected as the grand prize winner of the 2017 Race to Renew!

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“As a scientist, I want to bring awareness about our ocean’s health to the public,” she wrote. “As a PADI Professional, I am able to do so – reaching out to students, teaching them about the marine environment, and showing what we, as divers, can do to help our oceans.”

Emily won more than $1,200 worth of Cressi gear and one free year of PADI Professional membership.

 

In addition to Emily, nine other PADI Members were chosen to receive one free year of PADI membership*.

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Miguel Bogaert

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Marie Claire Van Wagner

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Dinorah Lizama Moguel

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Mario L Tosone

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Camille Trudelle

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Donald T. Johnson

  • Paul A Jomm
  • Marina L. Marinho Nunes
  • Anderson Batista De Mello

 

Congratulations to all the winners!

*Winners are eligible for the reimbursement of their 2018 PADI Membership dues pending the return of the liability release statement.

How to Get the Divemaster Job of Your Dreams (Part 2)

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Put yourself in the Winning Seat

Your PADI Divemaster certification can open the door to a fun and rewarding career anywhere in the world, but landing a great job takes work. Last month, in Part 1, we highlighted different skills you can add to your CV to help you stand out from the crowd and put you in the winning seat.  Below are some more strategies to help you outmaneuver the competition and snatch up your dream job.

How Will You Bring in New Customers?
New customers are the key to the success for any business, and dive operations are no exception. If you have personal connections or new ideas to help the dive shop owner bring more people through their doors, you’ll have a leg up on other job applicants. Here are a few ideas to consider:

– Build relationships with the concierge at local hotels
– Suggest ways to bring lapsed divers back into the shop with PADI ReActivate™
(a program DMs can conduct)
– Pitch a kids scuba summer camp program

– Do outreach to local businesses who might want EFR training
(you can even become an EFR Instructor)

Take Advantage of Online Tools

Visit the employment board on the PADI Pros Site to learn what skills employers are looking for and how you stack up to other PADI Divemasters looking for work.

Promote your skills and passion for diving on Facebook, LinkedIn and other social media channels. Take time to learn how using social media can boost your scuba career.

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Every Day is a Job Interview
The dive industry is small, and developing a bad reputation can quickly bring your scuba career to a halt. The diver next to you could be friends with a shop owner, and the server at a restaurant might work part-time on a dive boat. Always present yourself as a professional, trustworthy person online and in real life.

Your appearance can be an important factor in getting hired. Imagine two job applicants with equal qualifications: one who looks like they just washed up on shore and another who has clearly put time and effort into maintaining their hair and clothes – who do you think gets the job?

It’s also important to maintain physical fitness. A dive operation entrusts Divemasters with the safety of their customers. Do you have the strength to help someone back onto a boat? Could you egress someone during a shore dive?

Once you land that Divemaster dream job, act professionally and follow through on what you agreed to during your interview. If the job doesn’t work out, give as much notice as possible.

We hope the tips above help you take advantage of new opportunities in the New Year! For a list of dive operators looking to hire PADI Divemasters, visit the PADI Pros’ Site and choose Employment/Classifieds from the Online Services dropdown menu.

Top 7 Mistakes New Dive Center Owners Make

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As a new or aspiring dive center owner, here are some things to keep in mind before solidifying your game plan.

Choosing the Wrong Location
Finding the right balance between affordable rent and a location in a high-income area is a struggle for many new dive shop owners. Generally speaking, it’s better to pay a little more for a location in a high-income area near a reliable pool. Cheap rent is often a double-edged sword. If getting to the shop is inconvenient, customers may choose to pursue a different recreational activity.

Carrying Too Many Product Lines
By limiting the number of product lines, a shop owner shop can maximize their financial resources. Buying “deep and narrow” is a safer, more economical choice than carrying too many brands. This doesn’t mean signing an exclusivity contract, but it does mean saying, “no,” or “not right now” to manufacturer reps.

Not Understanding Business Strategy
“One of the biggest mistakes people make is not spending the time to make a decent business plan and get advice about costs, profits, turnover overhead, etc.,” notes PADI EMEA Regional Manager (RM) Matt Clements.

Christian Ambrosi, a PADI Americas RM echoes Clements’ sentiments, “Everyone should understand how to analyze an income statement, balance sheet, and statement of cash flow. Without this knowledge, you can’t measure the health of your company.”

Pricing is another common struggle, “Some dive centers price everything based upon what the dive centre down the road is charging rather than costs, or what the product is actually worth. Other dive shops mistakenly focus on having the greatest number of customers rather than being profitable.” said Tosh Tanner, Territory Director at PADI Asia Pacific.

Sporadic Business Hours
When a dive shop publishes its hours to Google, Facebook, etc. it’s important to adhere to the posted hours. Regional Manager Ambrosi asks, “How many times would you stop at a store with a sign that reads ‘be back in 30 min’ before you find a shop that provides that service when you want?”

Fernando Martins, RM for PADI Latin American notes, “I’ve seen excellent dive pros open a store that later fails because they have another job and try to run the shop too, so the business becomes like a hobby.”

Poor Hiring Choices
“Hire for personality, not skill set,” recommends RM Nick Jenny. “You can teach skills, but a million-watt personality is something you’re born with. The next time you’re shopping and someone goes out of their way to help you, or adds special something to the experience, consider whether this person might want to sell travel and adventure instead of clothing or electronics.”

Not hiring individuals with a sales-oriented mindset is another big mistake. “I repeatedly see instructors who are afraid to close a sale as they are afraid of being pushy. The people who work in your shop should be both eager to sell and provide great customer service,” said Clements.

Insufficient Marketing
The number one mistake new shop owners make is failing to invest in marketing efforts. “I’ve seen people open a shop thinking their personal dive associates will keep them in business,” said PADI Americas Regional Manager LeRoy Wickham.

“They overlook the fact that the majority of these friends already have most of their gear and only bring in small business like air fills and maybe some repairs. It’s not enough to keep the doors open,” Wickham explained.

Successful dive business owners spend as much time developing their web presence as they spend building out their physical location. A dive shop’s website is typically a new customer’s first impression of the business. It should be designed by a professional and feature inviting photos of smiling divers on a mobile-friendly platform.

For outdoor signage, a simple design with a dive flag and “Scuba and Snorkel” is an effective choice. As supplementary tactic, business owners should allocate capital to online search advertising such and Facebook ads targeting local users interested in scuba diving (not post boosting).

Not Asking for Help

If you’re interested in opening a dive business, involve your PADI Regional Manager early on. Your RM can help you choose a good location, conduct staff training, and take advantage of PADI’s marketing resources.
Attend PADI Business Academy to strengthen your business with pricing and fraud avoidance workshops plus hands-on experience with web and social media marketing tools.

Further Reading:
Hire for Attitude, Train for Skill
PADI Business Academy information and schedule
Does Your Business Project a Professional Image?

Tips for a Profitable Pro Night

Andre SIngle Tank

Written by Megan Denny

A PADI® Pro Night is a proven way for PADI Dive Centers and Resorts to increase class and equipment sales. In this article, we’ll share proven tactics from top producers to help your PADI Pro Night be as successful as possible.

First, decide on an event date with your PADI Regional Manager. Avoid hosting the event at the same time as a major sporting event or school holiday.

4-6 Weeks Prior
Announce your Pro Night in your newsletter, on social media and blog (if applicable). Visit the PADI Pros’ Site for free graphics, an email template, a poster for your classroom, and customizable Pro Night invitations.

Tips for a Profitable Pro Night

Ask divers to RSVP via eVite or email. As part of the RSVP process, ask about their diving certifications and experience so you have an idea who your audience is. This will also help ensure you have plenty of drinks and snacks for everyone.

Identify at least two, ideally three members of your staff to speak at the Pro Night. If possible, choose people with different ages and backgrounds.

Video testimonials from graduates who may not be present but send them in from exciting places they are working helps build excitement and build relevance to your programs for the attendees.

2-3 Weeks Out
Ask your PADI Regional Training Consultant about raffle prize donations, Go PRO DVDs, and any special dispensation on a Pro Night order for crew-paks.

Promote your event at the register and in your scuba classes. Include flyers in crew-paks and shopping bags.

Continue posting reminders to social media.

Collect or buy raffle prizes. These could be gift cards, airfill vouchers, hats, t-shirts, or scuba accessories.

A slideshow to play in the background while divers and staff mingle before and after the presentation is nice to have. The slideshow can include staff photos, images from dive trips, and slides promoting upcoming dive travel opportunities.

Create your Pro Night specials:
– Tiered training packages (basic package, mid-range and platinum) are the ideal way to go as most consumers will choose the middle way. You can create bundles of just classes, or packages that include gear as well.

Create packages to lead a student from whatever certification level they are at currently up to DM or Instructor.

Train all your staff in these packages and ensure they fully understand and are able to answer questions about each offer.
– If you have an active travel program, have information available on your upcoming trips. Some attendees may want to complete their training in warm-water destinations.

– Consider offering a Master Scuba Diver special in addition to Divemaster and IDC specials. If you get a lot of MSD sign-ups, consider having a Master Scuba Diver night later in the year.

– Include a calendar, as a slide in your presentation and/or as a handout, showing your class schedule for the year. Help students see the path to Divemaster, Instructor, Master Scuba Diver, etc.

Require instructors to create a target list of at least five students who “have what it takes.” Compare the lists to ensure the same student isn’t on the same list twice, then have instructors phone or email students a personal invite.

Run a pre-mortem with key staff. Imagine worst-case scenarios (a presenter is sick, it snows, there aren’t enough snacks or chairs, etc.) and identify how you’ll prevent and handle these problems.

1 Week Before
Send out a Pro Night email reminder, and tease your one-night only specials.

Ask your presenters if they have any photos or videos they’d like to share and load those files on your presentation computer.

Have instructors make follow up calls to students who expressed interest but haven’t RSVP’d.

Prepare a list of interview questions for your Pros in the spotlight. Example questions:
– What do you love about being a PADI Divemaster/Instructor?
– When did you know you wanted to go pro?
– What’s a common misconception people have about working as a Divemaster/Instructor?

The Day Before:
Post your specials to social media and emphasize they are one-night-only, no exceptions.

At the Event:
Prepare a sign-in sheet to capture diver names, highest level and contact info (phone/email). Assign a staff member to ensure guests fill out their information legibly and completely so you can add them to your database.

Train all staff how to sign up customers for each package, and explain any financing options you may offer.

Plan for 30 minutes of mingle time/happy hour before the presentation. Play a slideshow/video playlist showcasing your travel adventures and smiling staff having fun with students.

During mingle-time, Invite divers to ‘Like’ your Facebook page (or check in on Facebook if they’ve already Liked your page) to earn extra raffle entries.

Kick the presentation off by asking the audience a few questions (raise your hand if you’re an Open Water Diver, Advanced, Rescue, etc). Ask a few people to share why they decided to attend.

Limit your presentation to one hour – any longer and you risk draining – rather than building – energy.

If lighting conditions are good, record your staff member’s presentations for YouTube and/or social media.

Keep the excitement up with a raffling prize drawing between presenters.

After the presentation is over, allow time for divers and staff to socialize. This interaction is a powerful sales tool.

Assign ‘golden egg’ customers to specific instructors who can close the sale with the diver in a personalized way, perhaps catering to their interest in a retirement job, or as a way to travel the world.

Finalize as many sales as possible. Capitalize on the excitement of the presentation to sell training, trips and equipment.

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After the event:

Meet with your staff to designate a follow-up plan for each attendee – and then follow-up!

Evaluate the event and take notes about what worked well and what could be improved for future events.

Conclusion/Top Tips
This article is designed as a checklist to help you build a successful Pro Night. But if you’re feeling overwhelmed, the most important tips are:

  1. Promote your event early and often.
  2. Require instructors to extend personal invitations to select students. Don’t count on email and social media to bring in a crowd.
  3. Create three tiers of specials and don’t compromise on the one-night-only deadline.

Additional tips and marketing resources are available on the PADI Pros’ Site.

PADI Application Fees & eLearning Prices for 2018

2018 application fees

Below are some helpful links to use throughout the year. Bookmark them for quick reference in 2018.

2018 PADI® Application Fees
How much is the PADI Master Scuba Diver™ processing fee? What is the application fee for a new PADI Divemaster? Find this information and more by bookmarking this link to PADI Application Fees.

PADI eLearning® and Touch Retail Pricing for 2018
Quickly find the retail price for PADI eLearning and digital products like the Open Water Touch certification pak here: PADI eLearning and Touch pricing.

Member, and PADI RRA Member pricing is available in the 2018 PADI price list. The price list is not available for download. Please contact your PADI Americas Regional Training Consultant along with your PADI member number to have a PDF version of the price list emailed to you.

PADI 2018 IE calendar (pros site login required)
To view the most up-to-date version of PADI Americas’ IE schedule for 2018, log into the PADI Pros Site, then click the link below to go directly to the 2018 PADI IE dates.
https://www2.padi.com/mypadi/templates/cb-login.aspx?id=6963

When can I download the 2018 PADI Instructor Manual?
The 2018 Instructor manual is scheduled to be posted to the Pro’s Site the first week of February 2018. Renewed PADI Pros can login to the Pro’s Site and download the manual from the Training Essentials menu.

Where can I download the 2018 PADI Price List?
You can view current pricing by logging into the PADI Pros Site and clicking the red Shop Online button. The online shopping cart has been updated to reflect current pricing. For a copy of the PADI Americas’ price list as a PDF, please contact your Regional Training Consultant and include your member number. Currently, the price list is not available for download.