DEMA 2017: Passing the Torch

By Tara Bradley Connell

The DEMA Show 2017 kicked things off at the PADI Social with an inspirational speech by Dr. Drew Richardson, the President and Chief Executive Officer for PADI Worldwide.

And while discussing innovations in the dive industry and the importance of dive education is always a popular topic amongst the dive community, this year, Richardson took the message a little deeper.


Here’s a look at some of the takeaways from Richardson’s message:

THE POWER OF DIVING: STATS

  • PADI certifications to date – over 25 million
  • PADI professionals worldwide – 133,000
  • Median age for new divers – 29 years old

Richardson started things off by noting that every day members of the dive community are enabling others to fulfill their desire to explore.

“We are enablers of exploration of inner space,” he said. “Outer space exploration is selective for certain people but we together have the opportunity to explore and be part of the inner space mission.”

He then referred to a quote from English veteran broadcaster and naturalist, Sir David Attenborough:

“I can mention many moments that were unforgettable and revelatory, but the most single revelatory three minutes was the first time I put on scuba gear and dived on a coral reef. It’s just the unbelievable fact that you can move in three dimensions.”

THE MISSION

Richardson then focused on the importance of PADI professionals as leaders who have the ability to create a global community of competent divers that are champions for the water planet.

“We are the leaders but with that comes responsibility,” he said. “We must teach divers to be ambassadors for the underwater planet. We have a responsibility to be good ancestors.”

With a focus on “divers are the doers,” Richardson then went on to discuss PADI’s Four Pillars of Change.

FOUR PILLARS OF CHANGE

Marine Animal Protection

By joining forces with organizations like Project AWARE, PADI is working to combat marine debris, protect sharks and rays, and instill the importance of sustainable fishing.

“With plastic, pollution, and overfishing, there are many issues to address, but it’s not too late,” Richardson said. “We can reverse some of the damage that has been done by working together to conserve and protect marine resources.”

Ocean Health

PADI has also solidified relationships with Mission Blue, founded by Sylvia Earle, by joining in her efforts toward the promotion of Hope Spots.

The purpose of Hope Spots is to set aside dedicated ocean areas with the hope that less stress on the environment will reverse negative human impact, promote productivity and prevent further damage.

In addition, PADI is working with Project AWARE to rescue entangled animals from debris, and remove and recycle ghost gear, lost and abandoned fishing gear that causes damage to marine life.

People and Community

Richardson then went on to address the PADI community and the PADI AmbassaDivers that have made an impact in their local areas.

Noted PADI AmbassaDivers included Jack Fishman, Ernst Van Der Pol, Edgardo Ochoa and Andre Miller.

“These folks are making an impact and we want to get these stories out,” Richardson said. “The point is to tell the world their stories and invite them in. We want to tell your story, too.”

Richardson then addressed PADI AmbassaDivers that have made a difference in the world of healing and wellness by discussing the PADI Adaptive Techniques Specialty course.

Healing and Wellness

“So many are paying it forward by making diving more accessible and more tangible for more people. In doing so, they are transforming lives and making the impossible, possible,” he said.

To coincide with that message, a short video showcased some pioneers in the PADI Adaptive Techniques Specialty course with appearances by Alana Nichols, Parker Timberland and Leo Morales.

Morales summed up the message perfectly by saying:

“The most important thing is to do what you like to do and have some passion. That’s what scuba diving is for me,” he said. “The ocean gave me back my life.”

LOOKING TO THE FUTURE

As PADI continues to invest in the Four Pillars of Change, education is still the foundation for the future of diving.

By globalizing the education program, the courses will be even more consistent and available in no less than 25 languages across multiple devices. With that, PADI’s goal is to optimize the process for a streamlined experience with long-term success and minimal paperwork.

“We want the user to have a seamless end-to-end consumer journey,” Richardson said.

Before closing, Richardson turned again to the PADI AmbassaDivers in attendance while encouraging future AmbassaDivers to share their stories.

“If we leave a nice footprint as an ancestor, those that go after us will carry that flag toward a sense of self that supersedes what most humans have the opportunity to experience on this planet,” Richardson said.

And with that, the bar was open and the steel drum band played – igniting the perfect start to another successful DEMA Show and a newfound hope for the future.

Take Part in the Fourth Annual PADI Women’s Dive Day on Saturday 21 July 2018

For the past three years, divers from every corner of the globe have come together for PADI® Women’s Dive Day to bond over their love of the ocean and a passion for diving. This growing tradition will continue on 21 July 2018, further strengthening and supporting the female dive community through a day of fun, adventure and camaraderie.

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PADI Dive Centers and Resorts hosted more than 884 events in 85 countries last year for the third annual PADI Women’s Dive Day on 15 July 2017. Since the 2015 inaugural event, the celebration has continued to gain momentum as new and experienced divers gear up for everything from high tea on the high seas to shark dives and underwater cleanups. As a result, PADI female certifications increased noticeably increased noticeably year over year.

This was possible thanks to the enthusiasm and participation from PADI Members around the world who got behind this initiative. Let’s do it again, only bigger. More new divers. More ambassadors for the underwater world.

Participate in PADI Women’s Dive Day 2018 to strengthen and grow the female dive community, attract new women to the sports of scuba diving and freediving, and motivate existing female divers to get back in the water and continue their dive training.



Start planning your 2018 PADI Women’s Dive Day event on 21 July 2018 using these simple steps. 

  1. Decide what type of event to host. The type of event to host is completely up to you! Whether you conduct PADI Women’s Dive Day themed courses, have a family-oriented open day, host fun dives or even a girls’ night out with your divers, only your imagination limits your event.
  2. PADI Retail and Resort Members, register your event on the PADI Women’s Dive Day Event Locator. By registering your event, your dive center/resort will be included on the Event Locator at padi.com/women-dive.  To register your event, ensure you are logged into the Pros’ Site with your PADI Dive Center or Resort account (not an Individual Member account), go to ‘My Account’ page of the PADI Pros’ Site, and click on ‘Register your Women’s Dive Day event(s)’. Follow the on-screen instructions to quickly and easily add your event.
  3. PADI Professionals hosting an event not affiliated with a dive center/resort are encouraged to share their event information with their regional PADI office (PADI Americas: womendive@padi.com; PADI Asia Pacific: marketing@padi.com.au; PADI EMEA: marketing.emea@padi.com).
  4. Promote your event. Use different platforms to help get the word out about your event – email, social media, advertisements (print, online and in-store), and event calendars. Be sure to tag your social posts with #padiwomen to be part of the global conversation.
  5. Post Event Follow-Up. Follow up with all your PADI Women’s Dive Day event participants afterward. A simple “thanks for being with us” keeps divers engaged and encourages them to continue diving with you. Don’t forget to include links, telephone and a call to action. And be sure your success stories and photos with the marketing team at your PADI Regional Headquarters! Tag event photos that you post on social media with #padiwomen to feed into PADI’s social channels.

PADI Retail and Resort Members: Register your 2018 PADI Women’s Dive Day event now! 

 

Member Forum 2018 Online Coming Soon

There’s no need to wait for a Member Forum to come to your area. You can get the latest and greatest information from the 2018 Member Forum Online that will be available on the PADI® Pros’ Site in February – in English and Spanish.

Member Forum 2018 covers:

  • We Are PADI – a Force for Good
  • What’s New with PADI Digital Products
  • My PADI ClubTM Features
  • Project AWARE® – Where Conservation Meets Adventure
  • How to Use New Digital Forms
  • The New PADI Adaptive Techniques Specialty
  • Risk Management – Scenario Reviews

Stay tuned for more information coming later this month and watch for a schedule of limited dates for in-person Member Forums.

2018 PADI Business Academy – Ft. Lauderdale, Florida

PADI® Business Academy (PBA) is heading to Fort Lauderdale, Florida to conduct another industry leading business development seminar on 12-13 February 2018. This PBA will be held at Nova Southeastern University and will include a guest presentation from a Nova professor and a panel discussion with Millennial-aged students. Whether you have attended PBA in the past or not, this program is one you certainly don’t want to miss. Sign up today and join PADI Staff for the first PBA of the new year.

Register Now

If you can’t attend PBA – Ft. Lauderdale, please take a moment to review 2018 calendar of events or visit the PBA page on the PADI Pros’ Site.

Find Out More

2018 PADI Event Calendar

Register to attend the PADI® events located near you.

 

Day Month Event Location Registration Link
02-04 February PADI Swim Instructor Trainer Development Course (ITDC) Greenville, South Carolina Register now
06-09 February PADI Swim Instructor Trainer Development Course (ITDC) Pete Beach, Florida Register now
12-13 February PADI Business Academy Fort Lauderdale, Florida Register now
16-18 February PADI Swim Instructor Trainer Development Course (ITDC) Houston, Texas Register now
01-03 March PADI Swim Instructor Trainer Development Course (ITDC) Oklahoma City, Oklahoma Register now
02-04 March PADI Swim Instructor Trainer Development Course (ITDC) Cape Coral, Florida Register now
21-22 March PADI Business Academy Secaucus, New Jersey Register now
23-25 March PADI Swim Instructor Trainer Development Course (ITDC) Eugene, Oregon Register now
23-25 March PADI Swim Instructor Trainer Development Course (ITDC) Glenview, Illinois Register now
10-12 April PADI Swim Instructor Trainer Development Course (ITDC) Scottsdale, Arizona Register now
13-15 April PADI Swim Instructor Trainer Development Course (ITDC) Colorado Springs, Colorado Register now
20-22 April PADI Swim Instructor Trainer Development Course (ITDC) Glenview, Illinois Register now
07-09 May PADI Swim Instructor Trainer Development Course (ITDC) Bolingbrook, Illinois Register now
20-21 June PADI Business Academy Rancho Santa Margarita, California Register now
17 November PADI Business Academy Lite Las Vegas, Nevada Register now

PADI at the 2017 DEMA Show

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Kicking off with the PADI® Social on Halloween night, assembled PADI Members buzzed about PADI’s outlook for 2018 and beyond. PADI President and CEO Drew Richardson gave a nod to 2016’s 50th anniversary celebrations and reinforced PADI’s mission statement to be best in and for the world. Richardson stressed the importance of PADI’s unique place in the world and the commitment to ensure the symbolic diver’s torch is passed on to the next generations of ocean ambassadors.

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The PADI booth was as busy as ever and early one morning, Richardson and legendary oceanographer and President/Chairman of Mission Blue, Dr. Sylvia Earle, hosted a discussion about ocean conservation and the role divers play. PADI and Mission Blue formalized a partnership in 2017 to ignite support for marine areas in a network of locations targeted for enhanced protection.

PADI Miniseminars were a huge hit and well attended. Popular miniseminars included: Leveraging My PADI Club™ to Engage and Grow Your Business, Mastering PADI’s Paperless Registration Process, Risk Management – Programs, Preparation and Protection, and Project AWARE’s Shark and Ray Tourism Workshop.

AWARE team at DEMA

Make plans to attend the 2018 DEMA Show in Las Vegas, Nevada, USA from 14-17 November.

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Learn More About the New PADI Adaptive Techniques Specialty at the 2017 DEMA Show

Written by John Kinsella

There are dozens delights to distract you at the 2017 DEMA Show: shiny new gear, exotic dive destinations and great deals. But there’s one in particular that’s not only a delight, it is simply a great opportunity to grow as a dive pro – the debut of the PADI Adaptive Techniques Specialty. You have two good options to find out what it’s all about.

The best of these is the PADI Adaptive Techniques Specialty Orientation on Wednesday, 1 November starting at 8:00am. This half-day program introduces the new PADI Adaptive Techniques Specialty to PADI Course Directors and Instructors. In it you’ll learn techniques and effective approaches for teaching and supervising divers with physical and mental challenges. Through focused practice, you’ll improve your ability to adapt and strengthen your student-centered teaching ability. In addition, many of the concepts discussed apply to all diver training.

When you complete the orientation, you’ll be certified as a PADI Adaptive Techniques Specialty Instructor (or Instructor Trainer if you’re a PADI Course Director), once additional experience (documentation of training/working with divers with disabilities) is verified. As a PADI Adaptive Techniques Specialty Instructor, you’ll be qualified to teach two courses: The PADI Adaptive Techniques Specialty course to dive professionals and the PADI Adaptive Support Diver Specialty course to divers.

The program is filling fast, so register today to secure a spot. The registration fee is $225 US. Contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296 to register.

If for some reason you can’t make the half-day orientation, be sure to go to the PADI Adaptive Techniques Specialty Miniseminar. It’s on Wednesday, 1 November at 1:00pm and Friday, 3 November at 4:00pm. You’ll learn a bit about PADI’s newest specialty course and how it’s designed to enhance your teaching and supervision techniques to meet the needs of all student divers, not just those with disabilities. While the emphasis is on working with divers with physical and mental challenges, the techniques you’ll learn apply to teaching all divers as a way to personalize their diving experience in the PADI Open Water Diver course and beyond. Learn how making small changes to your courses will make a big impact on each diver’s scuba journey.

All PADI Miniseminars are offered free of charge. View the complete PADI Miniseminar schedule for additional programs, locations, times and details.