PADI Attractions at 2017 DEMA Show

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Excitement builds as the 2017 DEMA Show in Orlando, Florida, USA approaches. For the PADI®  family, the fun begins with the ever-popular PADI Social and continues throughout the show with a slate of top-flight training seminars and programs.

“PADI’s presence at the DEMA Show is dedicated to giving PADI Members the tools they need to propel their continued success. It’s a one-stop-shop for exploring their interest areas, discovering exciting new programs and then getting the training they need to implement them,” says Drew Richardson, President and CEO of PADI Worldwide. “This year, we’re introducing the PADI Adaptive Techniques specialty programs, rolling out multiple digital product updates and covering upcoming changes to the PADI Instructor Development Course. We also have a few wonderful surprises in store for members at the PADI Social.”

PADI Social

Kick-off your personal DEMA Show experience with a party! You’ll have a rollicking good time at the PADI Social, held at the Rosen Centre Hotel Ballroom on Tuesday, 31 October 2017 from 6:00 – 8:00 pm. You can network with friends, connect with important industry contacts and hobnob with a veritable who’s who of the dive industry. You’ll also hear about some exciting new partnerships. “PADI is a global authority on diving and a powerful global force for good,” says Richardson. “In the past year, we’ve made huge strides toward forming partnerships that make our world-renowned environmental stewardship more tangible than ever. The PADI Social is the best place to get all the details and find out how you can be the first to bring these programs to your corner of the planet.”

PADI Business Academy/Rosen Centre Hotel Programs

For the first time, PADI Business Academy will be offered at the DEMA Show, with a special focus on mastering online advertising. “The ability to effectively promote your business online is essential in today’s world and when you’re paying for online advertising, it’s vital that you get it right,” says Richardson. “Learn about marketing and business support tools, and consultation that can help you gain a clear advantage over the competition. Get the inside story about advertising on Facebook, Instagram and Google in a hands-on, practice-based setting – one that is focused specifically on what works in the dive industry based on research and the real-world experience of fellow PADI Members.”

PADI Business Academy will be held at the Rosen Centre Hotel. Other PADI programs to be held at the Rosen include the Course Director Update (which includes the PADI Frequent Trainer Award Ceremony recognizing Platinum Course Directors), EFR® Instructor Trainer course and EVE seminars.

PADI Adaptive Teaching Specialty Orientation

This half-day program introduces the new PADI Adaptive Teaching Specialty program to PADI Instructors and Course Directors. Learn techniques for teaching and supervising divers of varying abilities and physical challenges. Completion of this orientation results in certification as a PADI Adaptive Techniques Specialty Instructor (or Instructor Trainer if you’re a PADI Course Director), once additional experience is documented. The PADI Adaptive Techniques Specialty Program qualifies you to teach two courses: PADI Adaptive Teaching Techniques Specialty course to dive leaders, and the PADI Adaptive Support Diver Specialty course to divers.

PADI FreediverTM Program

Want to get in the water? Hop over to the Orlando YMCA where you can dive into your Basic Freediver rating in just a few hours by attending PADI Basic Freediver Course. This half-day event covers the knowledge development and confined water portions of the PADI Freediver course, and successful completion results in certification as a PADI Basic Freediver.  At a later date, you can complete the two remaining open water sessions to become certified as a PADI Freediver. You don’t need special freediving equipment to participate – just bring your regular fins, mask and snorkel. PADI Freediver TouchTM is included with your paid registration.

Programs at the Orange County Convention Center

Here are a just few highlights of this year’s PADI Miniseminars at the conventional center:

  • Managing Your Online Presence – Learn how to embrace and even leverage reviews on Facebook, Google, TripAdvisor, Yelp and My PADI ClubTM to grow your business.
  • Tips to Increase Diver Conversions – Learn how to strategically link courses to increase continuing education certifications.
  • New Trends in Social Media – Learn how you can use virtual reality, 360 videos, Facebook Live, Facebook eCommerce and Instagram to increase exposure and drive traffic to your business.
  • Shark and Ray Tourism: Building a Better Future for Sharks and Rays – Shark- and ray- related tourism is on the rise. Join Project AWARE® for this interactive workshop and discover how you take advantage of shark and ray tourism opportunities while putting best practices at the heart of your business.

The learning opportunities don’t end here – additional miniseminars focus on everything from Chinese tourism to customer service and risk management. The IDC Staff Instructor Update also takes place at the convention center. Special technical diving seminars will also be held in the Tec Resource Center. Look for more information on the PADI Pros’ Site regarding the full roster of PADI courses, programs and miniseminars at 2017 DEMA Show, and then act quickly to sign up for your favorites while seats are still available.

Hurry and Reserve Your Room Today!
It’s not too late to reserve your room at the Rosen Centre Hotel, although rooms are filling up fast. The hotel is just steps away from the South Hall of the Orange County Convention Center and your room comes with complimentary parking, internet hookup and access to the hotel’s fitness center. You’ll also be at the center of action because some of PADI’s most important programs and the PADI Social will take place in the Rosen Centre Hotel. To secure the special room rate of $189 US per night (plus tax and resort fee), please contact the PADI Travel Network at 800 729 7234 ext. 2539 (US and Canada) or email Christine.Grange@padi.com.

 

 

 

PADI Programs at the 2017 DEMA Show

DEMA16_banner02_600x200Course Director Update

Tuesday, 31 October – 7:00am – 12:00pm
Room: Rosen Centre Hotel Grand Ballroom A, B, C

IDC Staff Instructor Update

Friday, 3 November – 7:00am – 12:00pm
Room: Orange County Convention Center – S330 A, B, C, D

This year’s Course Director and IDC Staff Instructor Updates center on the highly anticipated revision of the Instructor Development Course (IDC). Get a sneak peek at some of the IDC components in development including the “Think Like an Instructor” concept and the enhanced knowledge development, confined water and open water evaluation criteria.

The update will feature breakout sessions to cultivate interaction and engagement with colleagues and PADI® staff.

Renewed, Teaching status Course Directors and renewed, Teaching status IDC Staff Instructors qualify to attend the half-day program. Topics include:

  • What’s New: IDC Revision – a preview of this PADI flagship program
  • Evaluation Training Workshop and the New Evaluation Criteria
  • Risk Management in Instructor Development

At the Course Director Update, don’t miss the PADI Frequent Trainer Program award ceremony recognizing PADI Platinum Course Directors.

To register for the program, contact Yvonne Lara at 800 729 7234 (US and Canada only), or +1 949 858 7234, ext. 2296.

Emergency First Response® Instructor Trainer

Thursday, 2 November – 8:00am – 1:00pm
Room: Rosen Centre Hotel Salon 7/8

EFR_CPR_Chest_Compress_Mannequin.tifThis half-day program is open to Emergency First Response Instructors who have completed the preparatory online component and conducted at least five Emergency First Response courses or issued at least 25 Emergency First Response course completion cards. This program includes access to online presentations, an Emergency First Response Instructor Trainer Manual (digital version), Emergency First Response Instructor Course Lesson Guides, Emergency First Response Instructor Course exam booklet and the Instructor Trainer application fee. Please bring a current or updated Emergency First Response Instructor Manual.

To register for the program, contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.

PADI Business Academy: Mastering Online Advertising

Saturday, 4 November – 8:00am – 12:00pm
Room: Rosen Centre Hotel Salon 5/6

A step-by-step interactive guide to implementing the latest online ad trends

Learn how to tackle and master the most important online advertising trends during this hands-on workshop. Stay ahead of the curve by learning how to use online advertising to acquire new divers and keep your existing ones coming back.

What will you learn to implement?

  • Facebook ads, including custom and look-alike audiences
  • Instagram ads
  • Google AdWords
  • Google display ads
  • Google call-only ads

Note: CDTC applicants can earn three seminar credits by attending this workshop.

To register for the program, contact Lisa Joralemon at 800 729 7234 (US and Canada only), or +1 949 858 7234, ext. 2552.

New PADI Adaptive Techniques Specialty Programs Orientation

Wednesday, 1 November – 8:00am – 12:00pm
Location: Orlando YMCA

This half-day program introduces the new PADI Adaptive Techniques Specialty Program to PADI Instructors and PADI Course Directors. If you want to learn techniques and effective approaches for teaching and supervising divers of varying abilities and physical challenges, this program is for you. Many of the concepts discussed apply to all diver training, but this focused practice will also raise your awareness and strengthen your student-centered teaching ability. Completion of this orientation results in certification as a PADI Adaptive Techniques Specialty Program Instructor (or Instructor Trainer if you’re a PADI Course Director), once additional experience is documented. The PADI Adaptive Techniques Specialty Program qualifies you to teach two courses: PADI Adaptive Teaching Techniques Specialty course to dive leaders, and the PADI Adaptive Support Diver Specialty course to divers.

To register for the program, contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.

Basic Freediver Course

Saturday, 4 November – 8:00am-12:00pm
Location: Orlando YMCA

Have you tried the PADI FreediverTM program yet? You can learn more about it, give freediving a try and get started on the PADI Basic Freediver course rating in just a few hours while at 2017 DEMA Show.

Freediver_poolThis half-day event covers the knowledge development and confined water portions of the PADI Freediver course, and successful completion result in certification as a PADI Basic Freediver. Complete the two remaining open water sessions to become certified as a PADI Freediver at a later date.

The program costs $199 US and registration incudes the PADI Freediver TouchTM, confined water session and certification as a PADI Basic Freediver. Please register no later than Monday, 16 October, to receive the Touch code to complete independent study in time for the confined water session on Saturday, 4 November.

You don’t need special freediving equipment to participate – just bring your regular fins, mask and snorkel. It’s a great, fun way to learn by doing. Find out why so many PADI Pros are jumping into PADI Freediving.

To register for the program, contact Yvonne Lara at 800 729 7234 (US and Canada only), or +1 949 858 7234, ext. 2296.

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Make Plans for PADI Women’s Dive Day 2017

As momentum for PADI® Women’s Dive Day 2017 swells, everyone is invited to take part in this growing event. For the past two years, divers from every corner of the globe have come together on PADI Women’s Dive Day to bond over their love of the ocean and a passion for diving. Gaining in popularity year after year, this budding tradition will continue on 15 July 2017 with aims to further strengthen and support the dive community by attracting new divers and bringing inactive divers back to the sport.

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Since its launch in 2015, the PADI Women In Diving initiative has gained widespread adoption and support. By the second year, participation had doubled, growing from 335 events in 2015 to 703 events in 2016. PADI Dive Centers and Resorts hosted a range of activities across 77 countries, including everything from high tea on the high seas to shark dives and underwater cleanups.

“All our female PADI Instructors get just as excited about this event as the women divers who join us,” says Hayley-Jo Carr of Stuart Cove’s Dive Bahamas. “The day is about getting together to learn and share our passion for exploration, education and conservation.”

Worldwide media also championed the cause, garnering nearly 400 million media impressions for PADI Women’s Dive Day 2016, with inclusion in outlets such as The New York Times, Huffington Post and The Boston Globe.

“By coming together to celebrate women in diving, we’re seeing a tangible increase in the number of women learning to dive and their level of engagement with the dive industry. We’re attracting new customers for PADI Dive Centers and Resorts and the industry as a whole,” says Kristin Valette, PADI Worldwide Chief Marketing and Business Development Officer. “As a female dive industry executive, my personal desire is to champion a female-friendly dive community that will empower and inspire women of all ages to become divers for life and lifelong advocates for the ocean.”

You’re encouraged to take part in PADI Women’s Dive Day 2017 and there are a number of ways you can get involved:

For additional information about PADI Women’s Dive Day 2017, visit padi.com/women-dive.

 

PADI Events Calendar

Register to attend the PADI® events located near you.

Day(s) Month Event Location Registration Link
08-09 August PADI Business Academy Bogota, Colombia Register Now
24 August PADI Business Academy Lite Utila, Honduras Register Now
28 August PADI Business Academy Lite Roatan, Honduras Register Now
12 September PADI Business Academy Lite San Pedro, Belize Register Now
20 September PADI Business Academy Lite Raleigh, North Carolina Register Now
20 – 24 September PADI Swim School Instructor Trainer Development Course (ITDC) Johannesburg, South Africa Register Now

Reserve Your Room Now for DEMA Show 2017

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Do you already know that you’re headed to Orlando, Florida, USA, this year for the DEMA Show 2017?

Be one of the first to book your room at the Rosen Centre Hotel, located just steps away from the South Hall of the Orange County Convention Center. Call PADI Travel Network to secure the special room rate of $189 US per night (plus tax) and you’ll receive complimentary parking, internet and access to the hotel’s fitness center.

PADI® programs such as Course Director Update, Emergency First Response® Instructor Trainer, and the PADI Social will take place in the Rosen Centre Hotel, so you’ll be staying in the center of the action.

Email PADI Travel Network, or call (800) 736 7021 (US and Canada) or +1 (949) 858 7234, ext. 2539, to reserve your room today.

*Rates subject to change without notice.

3 Reasons to Take Part in PADI Women’s Dive Day

Ivana Orlovic

Photo: Ivana Orlovic

 

PADI Women’s Dive Day was created to celebrate female divers and encourage more women to join our sport. The first PADI Women’s Dive Day was held in 2015, and by the second year it had doubled in participation. This year, on 15 July, thousands of divers from around the world will seek out PADI Women’s Dive Day events (and bring their friends) to share their love of the underwater world and a collective passion for diving. If you’re still not convinced you should join, here are three reasons to take part in a PADI Women’s Dive Day event:

 1. Attract New Customers
Women represent half of the global population, but only earn one-third of scuba certifications issued worldwide. By comparison, about 43 percent of recreational bike riders are women and 54 percent of tennis players are women.

When you stop to think about it, the “average” female consumer is an ideal scuba diving customer.

Through PADI Women’s Dive Day, you can expand your customer base – not just with women, but their families too. Your PADI Women’s Dive Day event might include a Bubblemaker pool party, or a Discover Scuba Diving experience at the beach.

In addition to the business reasons for bringing more women into our sport, there’s the priceless opportunity to change lives: Help a woman discover her inner mermaid, or inspire the next great ocean explorer, like Sylvia Earle.

2. Bring Inactive Divers Back to Scuba Diving
Women are also more likely than men to drop out of diving. Use PADI Women’s Dive Day as a reason to invite past customers to rekindle their passion for the underwater world and refresh their scuba skills. Offer a special on ReActivate™, or a PADI continuing education course.

Some PADI Dive Centers have found success offering child care options; consider partnering with a child care service or hiring a babysitter. Give parents a chance to go diving together, or help Mom take a breather (off a regulator) while she does a scuba review.

3. Explore New Revenue Opportunities
Ask your female divers (informally or via a short survey) how your business could help them enjoy diving more often. Make the question open-ended, but feel free to include ideas such as dive gear designed for women, youth programs, and women-only events.

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Photo: Pro Dive International

How to Participate in PADI Women’s Dive Day
15 July 2017

Plan an Event
Check out some of our favorite ideas from years past, or find inspiration on our PADI Women’s Dive Day Facebook gallery.

  • High Tea on the High Seas
  • All-Girls Boat Charter
  • Girls Night Out (night dive)
  • Women-Only Discover Scuba
  • MerMaids Beach and Underwater Cleanup
  • Bring in a celebrity such as international heart-throb and PADI Diver Ryan Reynolds
    …or at least his stand-in.

PADI Dive Centers and Resorts can post their event to the PADI Women’s Dive Day event calendar for maximum exposure. To get started, click the link to Host an Event at the top of the PADI Women’s Dive Day page, or visit the My Account section of the PADI Pros’ Site.

Individual PADI Members not affiliated with a dive center/resort are encouraged to share their event information with their regional PADI office. For PADI Americas, email womendive@padi.com.

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Photo: Julie Andersen

Offer a Special Throughout July

There’s no reason to limit your activities to a single day. PADI Women’s Dive Day can be celebrated all month long.

  • Offer an incentive for women to try scuba or get certified during the month of July.
  • Host a social activity such as a wine tasting and invite current customers to bring a female friend who isn’t a diver.
  • Partner with a local nonprofit that benefits women. Offer to donate $1 for every new Like you receive on social media from 1-31 July, or offer a special discount to those who donate to the charity during the month of July.

Help Women Feel Welcome

In your store: Bring in gear, prizes and other items that appeal to female divers. Consider re-arranging the store to make it more stroller and child-friendly.
On social media: Celebrate female divers! Share pics of female divers – staff, or people from your dive club – and the stories of women featured on PADI’s blog. Promote your PADI Women’s Dive Day event using #PADIWomen and #PADIWomensDiveDay on Twitter and Instagram.
On your website: Showcase the equipment you carry for female divers, ideally with reviews by your female staff. Promote your PADI Women’s Dive Day specials and events. Visit the PADI Pros’ Site Women in Diving page to download customizable PADI Women’s Dive Day marketing materials.
During and After the Event
Take photos and encourage PADI Women’s Dive Day participants to tag their photos with #PADIWomen for a chance to be featured on PADI’s social channels.

Send a quick thank you email to staff, customers, and all the event participants. A quick “thanks for supporting women in diving” is great, but feel free to keep the momentum going. Ask, “Who wants to do this again next month?”

We celebrated the first PADI Women’s Dive Day in 2015 with 335 events. The following year, PADI Women’s Dive Day participation more than doubled, with 700 events in more than 70 countries. What’s on tap for women and diving in 2017? That’s up to you.

 

 

 

Get Ready for PADI Women’s Dive Day 2017

In 2016, men and women from Michigan to the Maldives, Thailand to Turkey and everywhere in-between took part in more than 700 PADI® Women’s Dive Day events in 77 countries across the globe. New and expert divers came together, gearing up for everything from high tea on the high seas to shark dives and underwater cleanups.

Photo: Stuart Cove's Bahamas

Photo: Stuart Cove’s Bahamas

Let’s do it again, only bigger on 15 July 2017. More new divers and more ambassadors for the underwater world.

Start planning your PADI Women’s Dive Day event to promote your business and strengthen both the local and global dive community.

Photo: Udive Malaysia

Photo: Udive Malaysia

Need inspiration? Check out the PADI Women’s Dive Day page on padi.com.

REGISTER your event on the PADI Pros’ Site today.