PADI Events Calendar

Register to attend the PADI® events located near you.

Day(s) Month Event Location Registration Link
22 June PADI Business Academy Lite Cozumel, Mexico Register Now
26-27 June PADI Business Academy Playa Del Carmen, Mexico Register Now
20-21 July PADI Business Academy Punta Cana, Dominican Republic Register Now
08-09 August PADI Business Academy Bogota, Colombia Register Now
24 August PADI Business Academy Lite Utila, Honduras Register Now
28 August PADI Business Academy Lite Roatan, Honduras Register Now
12 September PADI Business Academy Lite San Pedro, Belize Register Now
20 September PADI Business Academy Lite Raleigh, North Carolina Register Now

Reserve Your Room Now for DEMA Show 2017


Do you already know that you’re headed to Orlando, Florida, USA, this year for the DEMA Show 2017?

Be one of the first to book your room at the Rosen Centre Hotel, located just steps away from the South Hall of the Orange County Convention Center. Call PADI Travel Network to secure the special room rate of $189 US per night (plus tax) and you’ll receive complimentary parking, internet and access to the hotel’s fitness center.

PADI® programs such as Course Director Update, Emergency First Response® Instructor Trainer, and the PADI Social will take place in the Rosen Centre Hotel, so you’ll be staying in the center of the action.

Email PADI Travel Network, or call (800) 736 7021 (US and Canada) or +1 (949) 858 7234, ext. 2539, to reserve your room today.

*Rates subject to change without notice.

3 Reasons to Take Part in PADI Women’s Dive Day

Ivana Orlovic

Photo: Ivana Orlovic


PADI Women’s Dive Day was created to celebrate female divers and encourage more women to join our sport. The first PADI Women’s Dive Day was held in 2015, and by the second year it had doubled in participation. This year, on 15 July, thousands of divers from around the world will seek out PADI Women’s Dive Day events (and bring their friends) to share their love of the underwater world and a collective passion for diving. If you’re still not convinced you should join, here are three reasons to take part in a PADI Women’s Dive Day event:

 1. Attract New Customers
Women represent half of the global population, but only earn one-third of scuba certifications issued worldwide. By comparison, about 43 percent of recreational bike riders are women and 54 percent of tennis players are women.

When you stop to think about it, the “average” female consumer is an ideal scuba diving customer.

Through PADI Women’s Dive Day, you can expand your customer base – not just with women, but their families too. Your PADI Women’s Dive Day event might include a Bubblemaker pool party, or a Discover Scuba Diving experience at the beach.

In addition to the business reasons for bringing more women into our sport, there’s the priceless opportunity to change lives: Help a woman discover her inner mermaid, or inspire the next great ocean explorer, like Sylvia Earle.

2. Bring Inactive Divers Back to Scuba Diving
Women are also more likely than men to drop out of diving. Use PADI Women’s Dive Day as a reason to invite past customers to rekindle their passion for the underwater world and refresh their scuba skills. Offer a special on ReActivate™, or a PADI continuing education course.

Some PADI Dive Centers have found success offering child care options; consider partnering with a child care service or hiring a babysitter. Give parents a chance to go diving together, or help Mom take a breather (off a regulator) while she does a scuba review.

3. Explore New Revenue Opportunities
Ask your female divers (informally or via a short survey) how your business could help them enjoy diving more often. Make the question open-ended, but feel free to include ideas such as dive gear designed for women, youth programs, and women-only events.

PDI at Royal Hideaway 1

Photo: Pro Dive International

How to Participate in PADI Women’s Dive Day
15 July 2017

Plan an Event
Check out some of our favorite ideas from years past, or find inspiration on our PADI Women’s Dive Day Facebook gallery.

  • High Tea on the High Seas
  • All-Girls Boat Charter
  • Girls Night Out (night dive)
  • Women-Only Discover Scuba
  • MerMaids Beach and Underwater Cleanup
  • Bring in a celebrity such as international heart-throb and PADI Diver Ryan Reynolds
    …or at least his stand-in.

PADI Dive Centers and Resorts can post their event to the PADI Women’s Dive Day event calendar for maximum exposure. To get started, click the link to Host an Event at the top of the PADI Women’s Dive Day page, or visit the My Account section of the PADI Pros’ Site.

Individual PADI Members not affiliated with a dive center/resort are encouraged to share their event information with their regional PADI office. For PADI Americas, email

Shared by Julie Andersen13754132_10154413026748112_5508359397239650375_n

Photo: Julie Andersen

Offer a Special Throughout July

There’s no reason to limit your activities to a single day. PADI Women’s Dive Day can be celebrated all month long.

  • Offer an incentive for women to try scuba or get certified during the month of July.
  • Host a social activity such as a wine tasting and invite current customers to bring a female friend who isn’t a diver.
  • Partner with a local nonprofit that benefits women. Offer to donate $1 for every new Like you receive on social media from 1-31 July, or offer a special discount to those who donate to the charity during the month of July.

Help Women Feel Welcome

In your store: Bring in gear, prizes and other items that appeal to female divers. Consider re-arranging the store to make it more stroller and child-friendly.
On social media: Celebrate female divers! Share pics of female divers – staff, or people from your dive club – and the stories of women featured on PADI’s blog. Promote your PADI Women’s Dive Day event using #PADIWomen and #PADIWomensDiveDay on Twitter and Instagram.
On your website: Showcase the equipment you carry for female divers, ideally with reviews by your female staff. Promote your PADI Women’s Dive Day specials and events. Visit the PADI Pros’ Site Women in Diving page to download customizable PADI Women’s Dive Day marketing materials.
During and After the Event
Take photos and encourage PADI Women’s Dive Day participants to tag their photos with #PADIWomen for a chance to be featured on PADI’s social channels.

Send a quick thank you email to staff, customers, and all the event participants. A quick “thanks for supporting women in diving” is great, but feel free to keep the momentum going. Ask, “Who wants to do this again next month?”

We celebrated the first PADI Women’s Dive Day in 2015 with 335 events. The following year, PADI Women’s Dive Day participation more than doubled, with 700 events in more than 70 countries. What’s on tap for women and diving in 2017? That’s up to you.




Get Ready for PADI Women’s Dive Day 2017

In 2016, men and women from Michigan to the Maldives, Thailand to Turkey and everywhere in-between took part in more than 700 PADI® Women’s Dive Day events in 77 countries across the globe. New and expert divers came together, gearing up for everything from high tea on the high seas to shark dives and underwater cleanups.

Photo: Stuart Cove's Bahamas

Photo: Stuart Cove’s Bahamas

Let’s do it again, only bigger on 15 July 2017. More new divers and more ambassadors for the underwater world.

Start planning your PADI Women’s Dive Day event to promote your business and strengthen both the local and global dive community.

Photo: Udive Malaysia

Photo: Udive Malaysia

Need inspiration? Check out the PADI Women’s Dive Day page on

REGISTER your event on the PADI Pros’ Site today.

PADI Business Academy Next Stop – New Jersey

If you plan to attend the Beneath The Sea consumer dive show, enhance your trip by also attending PADI® Business Academy (PBA) from 22-23 March 2017 in Secaucus, New Jersey, USA.


PBA 2017 focuses on guiding you through integrating industry specific business tactics into your operation and includes a renewed focus on hands-on workshops and member networking. Topics include sales training, staff training, social media marketing, email marketing, innovative ways to reach divers and much more. You don’t want to miss this year’s PBA, so sign up today!


Save the Date: 2017 PADI Women’s Dive Day


In 2016, men and women from Michigan to the Maldives, Thailand to Turkey and everywhere in-between took part in more than 700 PADI® Women’s Dive Day events in 77 countries across the globe. New and expert divers came together, gearing up for everything from high tea on the high seas to shark dives and underwater cleanups.

Be part of the third annual PADI Women’s Dive Day on 15 July 2017. Promote your business and strengthen both the local and global dive community by hosting an event.


Registration will open soon.

PADI and I Love the Sea Bring the Virtual Reality Revolution to the Scuba Space


Constantly on the cutting-edge of technology, PADI takes another leap into the future by partnering with I Love the Sea (ILtS) to introduce an innovative, immersive virtual reality diving experience to the mobile devices of people around the world. The new series of digital applications, The Must of the Sea, virtually brings users the experience of diving in some of the world’s most exotic seas.  This sensorial experience can be maximized with use of virtual reality goggles.

The first app in the series to launch into the market is now available for download from, the Apple App Store, Google Play and Oculus store. The scuba industry will have the opportunity to try out the virtual reality experience for the first time at the PADI booth (#4024) at the DEMA Show in the Las Vegas Convention Center in Las Vegas, Nevada, USA, 16-19 November 2016.


Initially featuring dive sites in the Red Sea, The Must of the Sea apps will be offered in three tiers. “Feel,” the first app to launch, features a sensorial experience for divers and non-divers alike, delivers three compelling, 360-degree undersea adventures: Shipwrecks, Caves and Gardens & Sea Life.

The second app in the suite, “View & Plan,” will launch in November 2016. This app is the ultimate virtual tour to seven of the best dive routes the Red Sea has to offer, creating an easy way for divers to plan their adventure. Users will be able to analyze the best dive sites of each route with useful information and advice, including geo-positioning, illustrations, dive route planning and panoramic 360-degree photos. Subsequently, the third app, “Pro Guide,” is scheduled to launch in the coming months.

Inspiring New Divers – and Creating Ocean Advocates

“PADI recognizes the importance of keeping pace with new technologies and staying up-to-date with trends that divers enjoy,” says Drew Richardson, President and Chief Executive Officer of PADI Worldwide. “I’m confident that PADI Divers will love this new virtual reality app, but I believe it will be particularly enticing for non-divers, allowing them to experience the aquatic realm in a new way and motivating them to join us in exploring the wondrous world beneath the waves by becoming divers themselves. This innovative new app is an extension of PADI’s continuing efforts to inspire a legion of new ocean advocates by bringing new divers into the sport.”


A New Tool for PADI Members

Kristin Valette, Chief Marketing Officer for PADI Worldwide, sees the new app as a marketing tool for PADI Members. “Members often encounter people who are interested in learning to dive but have yet to take the plunge. PADI Dive Centers and Resorts can use the new app to give consumers a taste of the awesome adventure that awaits them under the waves, which can be an effective tool for closing the sale. After all, this app is as close as you can get to diving without getting wet!”

Valette continues, “While the immersive virtual reality experience is a draw for non-divers, PADI Members will also delight in using the app themselves, because it not only provides a novel way to explore legendary dive sites, it can also be used to give friends and families a taste of the fun and adventure our members find in diving – and demonstrate in a new and utterly convincing way why we all love diving so much!”


Experience The Must of the Sea at DEMA

You can try out I Love the Sea’s first two The Must of the Sea apps when you visit PADI’s booth (#4024) at the 2016 DEMA Show. Don’t miss out! The time to make your plans for DEMA is now.

  • Reserve your hotel room at the Westgate Las Vegas Resort and Casino. Contact PADI Travel Network at 800 736 7021 (US and Canada) or +1 949 858 7234, ext. 2539.
  • Visit the PADI Pros’ Site to sign up for PADI programs, including miniseminars at the Las Vegas Convention Center and PADI Programs at the Westgate Las Vegas Resort and Casino.
  • PADI Members: Plan to join in the festivities at the PADI Social from 6:00-8:00 on 15 November 2016 at the Westgate Las Vegas Resort and Casino in Ballroom A/B, where you can meet up with industry colleagues, connect with PADI staff and enjoy a memorable night celebrating PADI’s 50th anniversary!