Take Part in the Fourth Annual PADI Women’s Dive Day on Saturday 21 July 2018

For the past three years, divers from every corner of the globe have come together for PADI® Women’s Dive Day to bond over their love of the ocean and a passion for diving. This growing tradition will continue on 21 July 2018, further strengthening and supporting the female dive community through a day of fun, adventure and camaraderie.


PADI Dive Centers and Resorts hosted more than 884 events in 85 countries last year for the third annual PADI Women’s Dive Day on 15 July 2017. Since the 2015 inaugural event, the celebration has continued to gain momentum as new and experienced divers gear up for everything from high tea on the high seas to shark dives and underwater cleanups. As a result, PADI female certifications increased noticeably increased noticeably year over year.

This was possible thanks to the enthusiasm and participation from PADI Members around the world who got behind this initiative. Let’s do it again, only bigger. More new divers. More ambassadors for the underwater world.

Participate in PADI Women’s Dive Day 2018 to strengthen and grow the female dive community, attract new women to the sports of scuba diving and freediving, and motivate existing female divers to get back in the water and continue their dive training.

Start planning your 2018 PADI Women’s Dive Day event on 21 July 2018 using these simple steps. 

  1. Decide what type of event to host. The type of event to host is completely up to you! Whether you conduct PADI Women’s Dive Day themed courses, have a family-oriented open day, host fun dives or even a girls’ night out with your divers, only your imagination limits your event.
  2. PADI Retail and Resort Members, register your event on the PADI Women’s Dive Day Event Locator. By registering your event, your dive center/resort will be included on the Event Locator at padi.com/women-dive.  To register your event, ensure you are logged into the Pros’ Site with your PADI Dive Center or Resort account (not an Individual Member account), go to ‘My Account’ page of the PADI Pros’ Site, and click on ‘Register your Women’s Dive Day event(s)’. Follow the on-screen instructions to quickly and easily add your event.
  3. PADI Professionals hosting an event not affiliated with a dive center/resort are encouraged to share their event information with their regional PADI office (PADI Americas: womendive@padi.com; PADI Asia Pacific: marketing@padi.com.au; PADI EMEA: marketing.emea@padi.com).
  4. Promote your event. Use different platforms to help get the word out about your event – email, social media, advertisements (print, online and in-store), and event calendars. Be sure to tag your social posts with #padiwomen to be part of the global conversation.
  5. Post Event Follow-Up. Follow up with all your PADI Women’s Dive Day event participants afterward. A simple “thanks for being with us” keeps divers engaged and encourages them to continue diving with you. Don’t forget to include links, telephone and a call to action. And be sure your success stories and photos with the marketing team at your PADI Regional Headquarters! Tag event photos that you post on social media with #padiwomen to feed into PADI’s social channels.

PADI Retail and Resort Members: Register your 2018 PADI Women’s Dive Day event now! 


Help Your Divers Keep Their New Year’s Resolution to Dive More Often

Written by Megan Denny

On average, 80% of people abandon their new year’s resolution by mid-February. But your customers are above-average, right? Help divers achieve their goal to dive more in the new year with these four helpful tips.

Schedule Recurring Activities

Regularly-scheduled activities make it easy for divers to fit scuba into their busy schedules. Whether you have a Saturday morning fun dive, or a club meeting the last Wednesday of every month, make an activity schedule and stick to it.

  • At the end of every class, dive club meeting, etc. talk about upcoming events and encourage divers to take out their phones and add plans to their calendars.
  • Post your events and activities to Facebook or other social media sites.
  • Include a list of upcoming events in your eNewsletter.


Offer an Incentive

Each month, raffle off an enticing prize and invite customers to earn raffle entries by:

  • Attending dive club meetings
  • Getting airfills
  • Participating in Dive Against Debris® surveys
  • Bringing their gear in for service
  • Taking PADI® courses

Promote your giveaway online and in-store. Put a fishbowl next to your register with a small sign, “enter to win XYZ prize.” Each month, post a picture of the winner on social media and in your eNewsletter with a description of the current prize and how customers can win.

Important – your raffle must include an option for customers to enter the drawing without making a purchase or having an obligation. If a purchase or obligation is required to enter, that can be considered a lottery and is illegal in many areas.

Try a Disincentive

Encourage divers to show their commitment to diving more with a fun or philanthropic disincentive. Ask divers to choose a goal like logging 20 dives before 31 December, or earning their Master Scuba DiverTM rating. Then, help them choose a penalty for not meeting their goal.

Research has shown a disincentive can be more effective than an incentive to help people achieve their goals. The disincentive might be having to wash the dive center van, posting an embarrassing picture to social media, or something philanthropic like making a donation to Project AWARE®.

To keep things light, throw a year-end party for everyone who signed a commitment to dive more in the new year. Invite all participants whether they achieved their goal or not.

Use the Buddy System

Encourage dive buddies to set a team goal such as earning their PADI Rescue Diver certification. Create a #scubagoals social media post and ask your followers to share their goal and tag a buddy to help them achieve it. You can find a variety of images on the PADI Pros’ Site under Toolbox, Image/Video. Quickly and easily add your logo and custom text with Canva (a free online program)  See examples below:

Use the ideas above to help your customers feel a sense of accomplishment in the new year, while having fun and supporting their local dive shop. Have a great idea we didn’t mention? Post it to the PADI Pros North America Caribbean Facebook page.

2017 PADI Women’s Dive Day Global Video Contest


Share a video of your PADI Women’s Dive Day event with us and be entered to win a FREE 2018 PADI Membership Renewal.

The PADI Marketing Team is looking for amazing video footage showcasing the spirit of Women’s Dive Day for inclusion in the 2018 event promotional video.

The contest is open to PADI Dive Centers, Resorts and Individual Members worldwide who are hosting a 2017 PADI Women’s Dive Day event.

How to Enter

  1. First things first! If you haven’t already, be sure to register your PADI Women’s Dive Day event. Learn more here.
  2. Grab your underwater camera and take video throughout your event. Whether your event is training in the pool, diving a lake or exploring the open ocean, show how you and your divers are celebrating the spirit and comradery of Women’s Dive Day. A few things to keep in mind:
    • While the primary objective is to promote women in diving, the footage can certainly show all participants regardless of age or gender. After all, the foundation of Women’s Dive Day is to reinforce the understanding that diving is open and enjoyable to everyone.
    • PADI standards should be adhered to and reflected in the footage.
    • Footage that shows any touching or damaging of marine life will not be considered.
    • Be sure to get signed releases from people that are shown in your video footage and photos. Download a sample release here.
  3. Edit your video so that it is between two and five minutes in length. Video should be a minimum 1080p.
  4. Submit your entry to jennifer.small@padi.com, including entrant’s name, PADI Member/Store Number and contact information. Videos must be sent using a file sharing service such as We Transfer or Dropbox. High resolution photos (minimum 1000 pixels) and/or event description and quotes are welcomed, but a video must be submitted to be considered for the prize.
  5. Check your email to see if your video was selected as one of the winners. If so, you will receive one-year 2018 Membership Renewal free and a set of goodie bags for your 2018 Women’s Dive Day event.

Click here to see Official Rules

For inspiration, watch the 2017 PADI Women’s Dive Day video:

Thank you for taking part in PADI Women’s Dive Day 2017 and the Global Video Contest! For more information about PADI Women’s Dive Day, visit padi.com/women-dive.

Dive Barbecues – An Essential Ingredient


Blog article by John Kinsella

I was listening to an interview on the radio this morning. A “relationship expert” was making a good case for online dating. People are busy these days, she said, the traditional ways of meeting people aren’t working, and, in the USA at least, starting a relationship online is the new norm. But, and it’s a big one, the friendly relationship expert pointed out that for the new online relationship to actually work for real, the trick is to meet, in person, soon.

It made me think about something that has come up a lot, both recently and consistently over the years, in the dive business: Starting relationships with new customers online may be the new norm, but time and again, successful dive businesses and dive professionals manage to turn the conversation to the social end of things. When I’m trying to find out why a particular business does a great job of attracting the Millennials, I’m told that hosting barbecues at a local shore diving site is an important factor. When I want to uncover the secret to making women a bigger proportion of the business, I’m told that one vital thing is to make the dive resort an easy place to hang out with the family. And so on.


And then last weekend I found myself at the annual divers’ party. It’s a simple formula: A few tables reserved at a central hostelry, some finger food, and making everyone feel welcome. Everyone on the mailing list, old and new, is invited. There were people there with two decades of dive experience mingling and chatting with people who finished open water course two weeks ago. Everywhere I looked there were small animated and ever changing groups: Ray was holding court on his new rebreather. He started talking about this at least a year ago and recently bit the bullet. Brian was buzzing about a recent dive trip to the Arctic, you could actually see the enthusiasm infect those around him (though a few did regard him with a look often reserved for those who have lost their minds). Willie was talking about an underwater film shoot he’s working on, and I think he managed to sign up another batch of victims for his latest experiment on the night: “Just hold your breath, look natural, smile, and I’ll have Jimmy here tie this rope to your waist and jerk you underwater violently on cue.”

There’s no denying people enjoy a good night out in the company of friends. Perhaps it’s even more important than ever these digital, social media dominated, days to take a look at the real social part of your business. Anyone up for a barbecue?

Scuba-themed Halloween Costume Ideas


Blog article by Megan Denny

Do you like dressing up for Halloween? Love the ocean? You’ve come to the right place. Read on for an assortment of costume ideas for scuba divers –  including DIY Halloween costumes for kids and adults.

Show your diver pride! Be a scuba diver for Halloween

scuba diver t-shirt

It’s easier than you might think…

  • Start with a plain black sweatshirt and pants. Or, buy a shirt with dive equipment printed on it. For ladies, there’s a swimsuit cover up with a scuba gear design, and for guys and youth there’s a t-shirt.
  • Hang a mask and snorkel around your neck.

Future Diver

  • Spray paint soda bottles to look like tanks. Use twine to create straps and wear like a backpack. Read more about the DIY scuba diver costume.

Are you crafty? Make your own jellyfish costumehomemade-jellyfish-costume-218x300

If homemade scuba tanks aren’t enough to show off your DIY talent, have a go at making a jellyfish costume. You’ll wow all your friends and/or ruin a perfectly good sombrero in the process.

Here’s an alternative that’s less time-consuming: jellyfish costume made using an umbrella. Add a string of lights for a fun nighttime effect.

Costumes you can wear diving

If you want a costume that can be worn under the water, there’s a company that makes a mertail with shark fin. For a realistic fin you can swim with, see The MerTailor.

mermaid tail

For an easy topside costume: simply don a red beanie, eyeglasses and a pipe. Voila! You are Jacques Cousteau. For added effect, put on a long-sleeve denim shirt and a French accent.

hank-septopus-costume-finding-dory-260x300If it’s underwater heroes you like…

There are numerous Finding Nemo and Finding Dory costumes for adults and kids. Yes, there’s even a Finding Dory costume for men* and a pretty amazing Hank the Septopus costume for kids Grown ups will have to make do with a septopus hat.

*this should come with a “Good Sport” award.

Are you into non-traditional fish?

think-geek-jaws-maskGo for the full-body catfish costume. Or, imagine the entrance you can make dressed as this large, tusked, marine mammal: I am the walrus!

Want the scuba-equivalent of the creepy horse head mask? Go for the creepy fish head mask.

For fans of the movie Jaws, Think Geek makes a shark mask complete with protruding scuba tank and Quinn’s hand.

Speaking of Jaws…

You’re Going to Need a Bigger Treat Bag


There are shark costumes for all shapes and sizes including costumes where the wearer looks as though they’re being eaten by a shark. Choose from head sticking out or feet sticking out.

Gory? Nah. Consider your costume as a conversation piece about why sharks are important and need protection. Encourage folks to visit projectaware.org to learn more. By the way, if you are in the U.S. and purchase anything from Amazon via one of these links, Project AWARE benefits.

Show everyone your true nature


A crown + a trident + a bathrobe… who would dare say you’re not King Neptune? For something more kingly than a bathrobe, order a tunic online. Might want to get a beard also, it’s probably too late to start growing one.

If you like shiny things and not walking very far, a mermaid costume might be for you. Or the always-classic Disco Diver.

dog-halloween-costume-scuba-diver-300x263They even make scuba diver costumes for dogs

Note: we do not condone dressing up pets in costumes for human amusement… but we reserve the right to laugh.

However you choose to express yourself this Halloween, we wish you a fun and safe holiday.

Shark Week 2015 Promotional Ideas

shark week costume
Shark Week kicks off Sunday July 5th!

Shark Week starts Sunday 5 July on the Discovery Channel. For the 28th year in a row, millions of viewers will tune in to see surfer survival stories and slo-mo great whites.

Shark Week is so popular, it’s been called The Super Bowl of summer TV programming.  With that in mind, here are some ideas on how you can help spread the (good) word about sharks and maybe sell a few classes.

Quick and Easy ideas

Project AWARE donation giveaway

Take a Bigger Bite

  • Offer the AWARE Shark Conservation Specialty (download instructor guide PDF) or offer the AWARE Shark Conservation Adventure Dive in your Advanced Open Water course. Give students a shark keychain to commemorate participation.
  • Schedule your next dive club meeting to coincide with Shark Week. During commercial breaks, read off Shark Facts and Myths and invite attendees to guess which is real and which isn’t. For example: 90% of shark attack victims are male. Truth or Myth?

Whoever guesses correctly could get a shark keychain, gummy shark candy, shark bite socks, shark surprise coffee mug, or other shark-related prize.

surprise shark mug appears when hot liquid added

Offer a grand prize to the person with the most correct answers. Personally I would love to curl up every night in this shark sleeping bag.

shark sleeping bag

Advice for a New Scuba Instructor


We asked PADI Staff to share their best piece of advice for a new scuba instructor. You can read their responses below, but we’d also like to hear from you in the comments section.

Alan Jan PADIAlan Jan – Supervisor, Instructor Development
Start your teaching career by working with an experienced instructor for the first few courses. This will cut your learning curve in half.

Jon Coon – Mid-Atlantic Regional Manager (retired)
Be fun to be with, and live the lifestyle you are trying to sell. Value education, (yours and theirs) and keep students comfortable and help them become confident and competent.

Mary Kaye Hester – PADI Training
Never forget what it was like to breathe underwater for the very first time. It’s astounding!

LeRoy Wickham –  Southwest and Central U.S. Regional Manager
Take the time to really prepare and organize yourself before starting to conduct any course or program. The number one rule in being a dive professional is to always look good by being prepared!

Randy Giles PADIRandy Giles – Regional Manager / Directeur régional PADI Canada
Take ownership of who you are and what you do; the tooth fairy isn’t going to tap you with her wand and make you an excellent instructor … that job belongs to you 😉

Gary Joyce – Midwest Regional Manager
Present with confidence!  Remember, you know more than your students and they are looking to you for guidance!

Nancy Fisher PADINancy Fisher – Executive Assistant to the President & CEO
Observe different instructor’s classes and take-away great ideas that will work for you.  And ‘practice teach’ before your first real class so sessions flow smoothly, especially confined and open water skills.

David Scanlan – Graphic Designer, PADI Asia-Pacific
It is the students that don’t master everything the first time that are the most rewarding to teach – a good balance between patience and persuasive encouragement will be the key to success in these cases.

Doug Bingeman – Sales Consultant, PADI Canada
Be professional and provide value for what you do.  You never know where your diving career will take you!

Andy PADI TrainingAndy Kunig – Training Consultant
Work with experienced colleagues to get your feet wet for your first few classes.

Budd Riker – Training Consultant
Never forget what it was like the first time you experienced being underwater; that is what you are sharing!

Brigit Jager PADIBrigit Jager – Training Consultant, PADI Asia-Pacific
When applying for a job, if at all feasible, make the effort to visit your potential employer in person – look and be the enthusiastic dive professional they would like to employ, and don’t forget to highlight any additional skills or experiences you bring, e.g. in boating / engineering / technician / IT / sales / multiple languages, etc. Choose only an employer you would go dive with or learn to dive with yourself.

Kristina Leadbeater PADIKristina Leadbeater – Sales Consultant
Always, always, always take the time to educate your students about our beautiful ocean and its creatures. Approach every situation calmly and patiently- most people are terrified to breath underwater at first.

Also, having snot dripping from your nose after a dive is totally unacceptable – take care of that will ya?

What would you tell a new instructor to help them on the path to greatness?