Embracing Initiatives to Support Our Oceans 


PADI® has a longstanding history of conservation and is building on that by joining forces to further support two of our Four Pillars of Change: Ocean Health and Marine Animal Protection. While continuing to support Project AWARE® in its efforts to reduce marine debris and protect endangered sharks and rays, there are new initiatives with the United Nations (UN) Development Programme and Mission Blue™.

Healthy Ocean, Healthy Planet

Alignment with the United Nation’s Sustainable Development Goal 14: Life Below Water, allows the PADI family to increase efforts to conserve and sustainably use marine resources. By joining the #SaveOurOcean dialog initiated by the UN Development Programme, you and your divers can engage in conversations to increase awareness about the importance of ocean health and its effect on the bigger sustainability agenda to end poverty, protect the planet, and ensure prosperity for all.

Mission Blue™. – a Dr. Sylvia Earle alliance – focuses on growing the number of protected marine areas. Sharing stories of Hope Spots – a term for special places critical to ocean health, dubbed by Dr. Earle and Mission Blue – help identify areas that are precursors for marine protected areas. Nominating Hope Spots provides an opportunity for the PADI family and the dive industry to help reach the goal set by the International Union for Conservation of Nature (IUCN) World Conservation Congress to protect 30 percent of our world’s oceans by 2030.

One Dive at a Time

Project AWARE continues its vital work to protect our ocean planet. From collective action in local communities to large-scale change at the policy level, Project AWARE partners with you and your divers to reduce the amount of marine debris entering our ocean and protecting the world’s most threatened species of sharks and rays. Diver support is imperative for the oceans’ future and you can encourage everyone to dive into action and show their support through direct donations to Project AWARE, as well as in grassroots efforts including Dive Against Debris® and Adopt a Dive Site. Check out Project AWARE’s 10 Tips for Divers Action Kit for tools you can use to inspire action.

Lend your support for global efforts to improve the future of the oceans under the structure of our Four Pillars of Change. By taking action to reduce marine debris, establish more marine protected areas and protect marine animals, together we can increase biodiversity and work toward sustainable management of the oceans and their resources. PADI Pros and divers drive change every day and have stories to share to inspire others to do the same. If you have a story you want to share, email fourpillarsofchange@padi.com.

Be Best. Be PADI – The Way the World Learns to Dive®


PADI Brings Diving to the World for Its Members

The PADI® team is always hard at work spreading the word of diving to encourage more consumers to discover the dive lifestyle through PADI Dive Centers and Resorts. Dedicated public relations and marketing specialists are in constant contact with the media, promoting the life-changing opportunities and adventures diving offers, as well as showcasing just how easy it is to get started. The result? PADI reached more than two billion consumers globally through media outreach and advertising placements during 2016; this exposure has an equivalent media value – the dollar amount the exposure would cost if purchased – exceeding US $7 million.

22Mar17 PADI Media Reach Graphic

“PADI is continuously reaching out to both divers and nondivers, representing diving in the most beneficial way to encourage more people to immerse themselves in this amazing sport,” says Kristin Valette, PADI Worldwide Chief Marketing and Business Development Officer.

The PADI media team is already at it again in 2017, promoting diving opportunities around the globe to grow the dive industry, while sharing the transformational experiences diving offers and creating more environmental advocates to help protect our oceans. Today, prominent media look to PADI as the leading authority in diving, yielding feature article placements in media outlets such as: The New York Times, TravelChannel.com, USAToday.com, cntraveler.com, HuffingtonPost.com, and MensFitness.com. Most recently, PADI secured this coverage on Forbes.com (29,704,584 visitors per month) touting 10 must see dive destinations in 2017.

In addition to ongoing media outreach, the PADI team connects with divers via PADI’s online network, fostering the global dive community united by a shared passion for adventure and love for the oceans. PADI’s social media fan base continues to gain in popularity, currently with more than 1.6 million Facebook fans, 86,400 Twitter followers, 22,500 YouTube subscribers and 470,000 ScubaEarthlings. “Social media buzz is important because word-of-mouth marketing is one of the most effective techniques for influencing people’s behavior,” says Valette. “PADI Divers tend to become PADI ambassadors, and through their experiences others are encouraged to dive in and explore. Their stories represent the heart of diving and we want to help amplify their messages to the world.”

As the PADI team charges forward into 2017, the focus is not only on attracting new divers to the sport, but also in inspiring divers of every level to become advocates for the ocean and its inhabitants, the global scuba community and, ultimately, the future of the planet. It is with this fundamental vision and commitment to not only be best in the world, but also best for the world that PADI remains the leading authority in diver education.

Be Best. Be PADI – The Way the World Learns to Dive®

Elevating Purpose: PADI’s Four Pillars of Change

Over the past 50 years, PADI® has become a global network of dive centers, resorts and professional members who do a lot more than teach diving, sell dive equipment and run dive trips. PADI Members transform lives every day. Together, we have certified millions of divers, ambassadors and protectors of our water planet.

And our water planet needs every diver, ambassador and protector it can get. Eight million tons of plastic enter the oceans every year. There’s so much plastic that we use terms such as “plastic soup” to describe the vast accumulations. Elevated temperatures and ocean acidification have effectively destroyed 20 percent of the world’s coral reefs. Overfishing is rampant. Some shark species are on the brink of extinction, their numbers reduced by as much as 80 percent – the loss of these apex predators would throw entire ecosystems out of balance.

Collectively, PADI must commit to acting as a force for good in the world. By connecting divers with the PADI family and empowering them to take action on issues relevant to our industry, we can become an even more powerful catalyst for change. If we can engage divers around the world more effectively locally, global change is inevitable.


This is why PADI’s Four Pillars of Change launched in 2016. These four initiatives accentuate our deeper purpose:


OCEAN HEALTH: Support global efforts for a healthy ocean. Partner with Project AWARE to remove marine debris and forge partnerships to establish Marine Protected Areas around the world.


MARINE ANIMAL PROTECTION: Protect marine life biodiversity. Support Project AWARE® and other organizations that work to enact legislation, educate the public and fight shark finning and overfishing.


PEOPLE AND COMMUNITY: Do more to help build dive infrastructure and support training local people to foster sustainability. Educate and support local communities to cultivate the protection mindset necessary for ocean health and marine animal protection.


HEALTH AND WELLNESS: As we help heal the world externally, we heal internally as well. In diving, many people have found hope for their futures. Stories of triumph over adversity, illness and hardships testify to diving’s healing power. Share the incredible stories about personal transformation so others may benefit.

These powerful messages resonate with people all over the world. People want to be involved with entities that make a tangible difference, but they have to know about them first, so it’s vital to get the message out. Take a look at your current communication plan and incorporate these initiatives in ways that fit with your particular local needs and opportunities. You’re likely already doing this, but making it a priority to let people know about this shared commitment is a powerful way to grow the base of divers, ambassadors and protectors our water plant depends on.

There’s no better day to highlight your commitment to the Four Pillars of Change than 22 April 2017, Earth Day. Since 1970, Earth Day has focused on environmental issues and given voice to an emerging global consciousness. Now, 47 years later, Earth Day continues to inspire, challenge ideas, ignite passion and motivate people to action. It’s a perfect opportunity to let your local community know about your efforts on behalf of the environment, and it’s just the type of news that’s likely to get picked up by local media.

Local Heroes – Make My PADI™ Stories Yours: Identify and honor local heroes

People love learning about people. Publications about popular people (the premier is probably People magazine) predominate on the newsstand. It’s a human interest thing, and it’s powerful.

Then there are PADI people. A quick flick through the My PADI Stories on PADI.com introduces a number of inspiring people from all ranks of diving.

There’s PADI Open Water Diver Juan Gonzales, a retired US Marine Corps Sergeant. Scuba helps him cope with PTSD and reconnect with his family after active duty in the Middle East. Diving helps him “let go of the noise or the chaos that life brings about.”

At the other end of the PADI spectrum, another My PADI Story tells the tale of PADI Course Director Szilvia Gogh. She lived the scuba dream and forged a successful and creative career as an instructor in Thailand, only to be diagnosed with breast cancer. One way Szilvia copes is by looking forward to the next dive: “It is important to have things to look forward to,” she says. “Being underwater is my happy place. I could feel sorry for myself, and my family, but I choose to feel grateful.”

Don’t miss out on learning about any of the PADI Ambassadivers™. When she was 12 years old, Riley Hathaway completed a school project on turtles and plastic, which inspired “Young Ocean Explorers,” a television series she produces with her dad, Steve. They have created 20 episodes of the show featuring New Zealand, the Cook Islands and the Great Barrier Reef. Together, they get kids around the world enthused about the beauty and diversity of Earth’s marine life.

A hemisphere away in Sweden, PADI Divemaster and Ambassadiver Birgitta Mueck is also inspiring passion for the aquatic world as an accomplished underwater camera operator and guide. With her family, Birgitta runs Crystal Water Film Production, which produces underwater films in collaboration with Scandinavian National Television. “Through my work I want to share my immense passion for the wonderful planet we are living on, to inspirit life, raise awareness and inspire others,” Birgitta says

So what’s extraordinary about these stories? Nothing actually, and that’s the point. These stories are certainly inspirational, but fundamentally they’re about ordinary people who have found something extraordinary in diving. And it’s an almost sure bet that while reading this you’ve thought of a few divers who have found something equally special while diving with you.

There’s something else. There may be no better way to build a local or social dive community than to profile some of those people you just thought about. How about a few words about a particularly helpful divemaster? Can you think of a better way to promote becoming a PADI Professional? Who’s the driving force and the passion behind your Dive Against Debris®? A couple of words and a few images or videos will go a long way toward increasing participation in the next event. Writing a few of these simple pieces profiling some of your special divers is a great way to thank them for their contributions, keep the dive centric content flowing and drive interest in diving.

Make My PADI Stories yours: Identify and honor your local heroes.

PADI Wins TAUCHEN Award for Best Diver Training Organization

For the 19th consecutive year, PADI has been awarded the prestigious TAUCHEN Award for Best Diver Training Organization. A popular German-language magazine that focuses on topics of interest to European divers including dive travel, dive equipment and dive industry news and information, TAUCHEN (“dive” in English) asks readers to annually select their preferences in 17 different industry categories. PADI has been the enduring favorite, surpassing the competition and taking home the coveted bronze dolphin statuette for the Best Diver Training Organization every year since the award’s inception.

PADI Wins the Tauchen Award 2017

PADI recognizes this award is a tribute to the excellence of PADI Members. “We are delighted to receive this award on behalf of PADI Members for the 19th consecutive year – it is a testament to the quality training that PADI Members deliver every day,” says Mark Spiers, PADI Vice President of Training, Sales and Field Services for PADI Europe, Middle East and Africa.

PADI Members have plenty to celebrate, because the TAUCHEN Awards are often referred to as the “Oscars of the Dive Industry.” This year, the awards were presented on January 27, 2017 at the Düsseldorf Night Residency in conjunction with the BOOT Trade Show in Düsseldorf, Germany. “The awards ceremony is probably the most glamorous event of the European diving community,” said a representative from TAUCHEN. “This year’s event was an evening full of emotions, great feelings and joyous tears.”

“I’d like to dedicate this award to PADI Members everywhere and thank them for their continued support of the PADI organization,” says Spiers. “Thanks also for your expert diver training, contribution to diver safety and outreach. Together, we are the way the world learns to dive.”


The Case of the Goliath Grouper


The fishing of goliath groupers is a really big issue. Because goliath groupers are really big.

In fact, as fishes go, Atlantic goliath groupers (Epinephelus itajara) are whoppers: They grow to massive proportions and can weigh up to 455 kilograms/800 pounds. Because of this, they have unquestionably become one of the most desirable “trophy” fish on the planet.

They are also delicious. And vulnerable, for two main reasons: First, goliaths live in shallow tropical waters, at depths from 5-50 metres/16-165 feet, from the Florida Keys and the Bahamas, throughout the Caribbean and along much of the South American coast, sometimes venturing as far north as Maine and across the Atlantic to Africa. Second, they spawn in large aggregations – large numbers of groupers turn up in the same location at the same time to get on with the business of creating the next generation.

Throughout the 1970s and 80s, the goliath grouper population (along with many fish populations) plummeted due to pressure from commercial and recreational fishermen, including divers and spearfishermen. As a result, taking – harvesting or killing – goliath groupers was prohibited throughout the United States in 1990; their population is recovering in certain areas, and now the pressure from some corners is on to reopen the fishery. Many others oppose this.

Photo by Bill Goodwin, Florida Keys National Marine SanctuaryPADI submitted an official position statement opposing proposals to reopen the goliath grouper fishery in Florida, USA, and backed this up by supporting research on the financial impact of goliath grouper dive tourism. As you can imagine, spawning aggregations are a big draw for divers from not only the immediate locale but from around the world, and they are worth protecting. The real issue is how to achieve this. The answer may well lie in divers’ relatively deep pockets. Money talks (and helps sway decision makers) and the research findings are clear: While recreational fisherman are willing to spend $34-$79 US to harvest a goliath grouper, in-state divers are willing to spend $103-$202 US for goliath grouper encounters; out-of-state divers are willing to pay around $336 US.

That’s pretty significant. It’s great for Florida, which benefits economically. It’s great for divers, who get to dive with dozens of goliath grouper. It’s great for most fishermen, who just have to carefully release any goliath grouper caught (they just can’t “harvest or possess” them). And it’s really good for goliath groupers.

PADI and Seiko to Release PADI Special Edition Diver’s Watches


Article Written by John Kinsella

There’s something special about good solid diver’s watches. They’re functional, durable and good-looking. (They may also be one of diving’s greatest unsung marketing tools; who hasn’t had a diving conversation sparked by a comment about their watch?). And, in an increasingly digital world, quality analog diver’s watches have stood the test of time. For dive professionals, they remain essential symbols of a personal commitment to diving. They are de rigueur for PADI Members the world over.

PADI Members also demand quality and will be keenly interested in PADI’s new partnership with Seiko. Since the launch of their first diver’s watch in 1965, Seiko has become synonymous with quality diver’s watches and a tireless innovator responsible for new technologies and designs for professional and recreational divers alike. These innovations include the world’s first titanium diver’s watch, the first diver’s watch with a ceramic outer case and the world’s first nitrox multi-level diving computer watch. These innovations, and the style and quality of their diver’s watches, has earned Seiko an enviable reputation in the dive industry.

At the core of this partnership is PADI’s and Seiko’s shared passion for diver safety and the marine environment. To launch it, PADI and Seiko will release two PADI Special Edition diver’s watches this autumn.

The first of these, the Seiko Prospex PADI Special Edition Kinetic GMT Diver’s SUN065, uses Seiko’s Kinetic technology. The watch’s quartz movement uses a rotor, powered only by body movement, to charge the battery. This watch features a modern version of the legendary two-layer case first seen in 1975 and affectionately nicknamed for it’s superficial resemblance to a can of “Tuna.” The build quality is excellent with clear dial printing, a smooth bezel and a solid crown.

The second watch, the Seiko Prospex PADI Special Edition Automatic Diver’s SRPA21, pays homage to a true classic: the 1970’s Seiko 150m mechanical diver’s watch. Its unique case and dial design led divers to nickname this model the “Turtle.” The watch features Seiko’s trademark easy-to-read, wide, clear hands. It’s a clean and simple diver’s watch.

Both special edition models gracefully feature PADI’s characteristic red and blue color palette on the dials and the bezels, and the PADI logo on the dials. Either watch will make a functional and stylish accessory for PADI Pros.

For more information about these watches, please visit the Seiko Store Finder to contact a dealer.