How Good is Your Emergency Action Plan?

Article written by DAN staff

In the middle of an emergency is not the time to think about how you’ll respond or whether your emergency action plan (EAP) is up to snuff. An effective EAP can be a powerful tool when an emergency arises.

Breathing Check

As a busy dive professional, you have to keep track of students and their individual needs, prepare for and organize training logistics, evaluate water conditions, etc. Adding the burden of responding to an emergency is task loading, but with an entire class of students in the water you need to make sure your emergency response plan is mentally and physically engrained. Knowing the dive site and having the appropriate equipment to deal with the emergency are necessary steps in setting you up for success. When was the last time you stepped back and considered the logistics of managing a real emergency?

DAN_EAPflowCommit Your Plan to Memory

Having a plan on paper is great, but you also need to know your plan and be ready to act on it under pressure. Use DAN’s EAP guideline to create your plan and practice it until it becomes an automatic response. By the time you identify the need to deal with an injured diver, you don’t have to think about your response – your EAP training should automate your response to evaluate the situation and continue down the planned steps.

Manage the Scene

Once an emergency occurs and you respond, it’s vital to your safety and the safety of the injured diver that you effectively manage the scene. Be aware of bystanders, boat or car traffic, or anyone who may be interfering with your response. Emergency response requires firm but respectful commands. Control the crowd and have a perimeter created around the injured diver so you have a safe space in which to provide care and prevent further harm to everyone involved. Use direct orders to get specific bystanders to contact emergency services, block traffic or help you move the patient. Talking to a crowd rather than an individual is confusing. Task specific people in order to get an effective response.

Communication and Logistics

Effective communications between all parties involved in an emergency can decrease stress and improve patient outcomes. Improving your communication with emergency medical personnel can increase the effectiveness and speed of their response, and help relay valuable patient information to the receiving physician. Whether you supply handheld radios to your staff, carry a satellite phone on a remote expedition, or have a fluent native speaker relay information to healthcare personnel to avoid translation issues, make sure that your communication is short, gets directly to the point and is as clear as possible.

For more information on EAPs and safe diving practices, visit DAN.org

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2017 PADI Marketing Tool Kit is Coming Soon

Get ready for the 2017 PADI® Marketing Tool Kit!

PADI Americas is sending out announcements from April through June with instructions on how to custom order your free annual tool kit. In the kit you’ll find new, innovative and effective marketing collateral to help recruit new divers, keep current divers diving and encourage active divers to go pro.

Marketing kits can be mailed to PADI Dive Centers and Resorts operating in the 50 US States and Territories. If your dive center or resort is outside of these areas, please contact your PADI Regional Training Consultant to request the materials.

Click the link below to learn how you can use the kit to drive more divers through your dive shop doors.

WhatKit

Why You Need the EVE Complete System

In last month’s Surface Interval™, you learned about EVE Complete System components and how EVE has revolutionized the way a dive center operates, is managed and communicates with customers. Now let’s look at an example of how EVE can help you guide the journey of a potential new diver.

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The customer contacts you – whether via email, your website, social media, telephone or a physical store visit – and you enter the customer’s details into EVE as an enquiry.

EVE Agent then sends that potential diver automated emails based on the new diver marketing criteria you’ve set up. Each email contains new content and fresh imagery designed to drive the customer to your website or to the click the “Buy Now” link.

If your website was create using EVE Website, the customer will see information pulled automatically from your EVE in-store system to your EVE Online Store, including:

  • Expanded information about the PADI® Open Water Diver course
  • Your upcoming course dates
  • Your course price
  • Buy Now links and options
  • Related products – perhaps a Discover Scuba® Diving experience or a mask, fins and snorkel package

Receiving consistent and regular messages, the customer is far more likely to act on the Buy Now message and sign up for the course.

After the customer enrolls in the course, another set of regular email messages can go out including:

  • “Course starting soon”
  • “Course starts tomorrow”
  • “Now that you’ve started your course…”
  • “It’s time for your open water dives”

These organized and automated emails can be a combination of practical information, chances to purchase equipment or messages that sow the seeds of continuing education. And, that’s only the start of the marketing cycle. When the course is completed, you can continue to promote the next steps to the diver, such as:

  • Travel
  • Continuing Education
  • Equipment

Because you set up all the marketing steps, the only manual effort in this scenario would have been entering the enquiry into EVE. The rest of the actions are automatic. This cycle applies to every diver for every course you offer, which is why the EVE Complete System is so beneficial to any dive business.

Act now and go to www.evediving.com to find out more, or contact info@evediving.com to learn how you can use the EVE Complete System to upgrade your dive business today.

PADI Business Academy Next Stop: PADI Americas

padibusinessLooking for the chance to visit PADI® Americas Regional Headquarters in Rancho Santa Margarita, California?

Come join PADI staff for the next PADI Business Academy (PBA), scheduled 3-4 May 2017, just days before the annual Scuba Show in Long Beach, California. Whether you are a PADI Dive Center or Resort owner, manager or employee, or an individual PADI Member, the new PBA will provide you with the motivation and knowledge needed to grow your operation.

Day Month Location
03-04 May Rancho Santa Margarita, CA, USA – at PADI Americas

For more information or to register, log in to the PADI Pros’ Site today.

PADI Events Calendar

Register to attend the PADI® events located near you.

Day(s) Month Event Location Registration Link
04-06 April PADI Swim School Instructor Program Savannah, Georgia Register Now
05-06 April PADI Business Academy Houston, Texas Register Now
18 April PADI Business Academy Lite Puerto Madryn, Argentina Register Now
21-23 April PADI Swim School Instructor Program Glenview, Illinois Register Now
22-29 April Public Safety Diver Training Portland, Oregon Register Now
01-03 May PADI Swim School Instructor Program Cranford, New Jersey Register Now
03-04 May PADI Business Academy at PADI Headquarters Rancho Santa Margarita, California Register Now
11 May PADI Business Academy Lite Santiago, Chile Register Now
16 May PADI Business Academy Lite Lima, Peru Register Now
02 June PADI Business Academy Lite Seattle, Washington Register Now
22 June PADI Business Academy Lite Cozumel, Mexico Register Now
26-27 June PADI Business Academy Playa Del Carmen, Mexico Register Now
20-21 July PADI Business Academy Punta Cana, Dominican Republic Register Now
08-09 August PADI Business Academy Bogota, Colombia Register Now
24 August PADI Business Academy Lite Utila, Honduras Register Now
28 August PADI Business Academy Lite Roatan, Honduras Register Now
12 September PADI Business Academy Lite San Pedro, Belize Register Now
20 September PADI Business Academy Lite Raleigh, North Carolina Register Now
18 October PADI Business Academy Lite Denver, Colorado Register Now

2017-18 Insurance Renewal Information Coming Soon!

Information about PADI-endorsed professional liability, store general liability and property insurance renewal for the 30 June 2017 to 30 June 30 2018 policy period is just around the corner.

You can look forward to the dive industry’s most competitive prices, best coverage and excellent customer service provided by the most stable, longest-running dive insurance program. The excellent safety performance of PADI® Members and PADI educational programs, along with PADI’s nearly 35-year relationship with broker Vicencia and Buckley (a division of HUB International), make the continuation of this important member benefit possible.

Especially notable for 2017-18:

  • The price – compare for yourself
  • Unlimited defense costs, over and above policy limits
  • No reduced ratios for introductory scuba
  • Freediver, Tec, and swim instruction/supervision coverage provided at no additional charge

Look for full information, applications and additional email communications coming in a few weeks.

Note: This is just a general description of the policies. Coverage will be determined by the actual policy language.

Reserve Your Room Now for the 2017 DEMA Show

Do you already know that you’re headed to Orlando, Florida, this year for the 2017 DEMA Show?

Be one of the first to book your room at the Rosen Centre Hotel, located just steps away from the South Hall of the Orange County Convention Center. Call PADI Travel Network to secure the special room rate of $189 US per night (plus tax) and you’ll receive complimentary parking, internet and access to the hotel’s fitness center.

PADI® programs such as Course Director Update, Emergency First Response Instructor Trainer, and the PADI Social will take place in the Rosen Centre Hotel, so you’ll be staying in the center of the action.

Email PADI Travel Network, or call (800) 736 7021 (US and Canada) or +1 (949) 858 7234, ext. 2539, to reserve your room today.

*Rates subject to change without notice.