PADI and Project AWARE Celebrate 25 Years of Ocean Action

Project AWARE® turns 25 this year. It’s an incredible milestone made possible by the global dive community’s continued support for ocean protection and a partnership powered by a shared vision for a healthy ocean. As PADI® deepens its commitment to ocean health and marine animal protection through the Four Pillars of Change, Project AWARE’s 25th Anniversary is testament to what can be accomplished when people join forces and engage in meaningful conservation action.

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It was in the late 1980s when Project A.W.A.R.E. (Aquatic World Awareness Responsibility and Education) was born to harness each diver’s potential to advocate for and protect underwater environments. What began as a “project” transformed rapidly into a separate nonprofit organization – the Project AWARE Foundation, which has grown into a full-fledged movement of divers, marine activists and aquatic enthusiasts uniting to take action for ocean protection. In the early days, Project AWARE focused on working to advance environmental awareness through diver education. As the movement grew, Project AWARE shifted its focus to empowering direct community action and campaigning for ocean issues divers care about most.

“Over the past quarter of a century, Project AWARE has stayed at the forefront of emerging ocean issues, amplified divers’ voices on the international stage and brought together a worldwide community tackling some of the most pressing ocean challenges,” says Dr. Drew Richardson, PADI President and CEO and Chairman of the Project AWARE Foundation Board. “From its grassroots inception, Project AWARE has grown into a movement with strong initiatives that have a positive impact on the future of our ocean planet.”

With 25 years of ocean conservation successes fueled by an incredible network of supporters, governments, businesses, NGOs and conservation partners, Project AWARE has much to celebrate with PADI Members. You’ve helped secure historic protections for vulnerable shark and ray species. You’ve contributed to developing the world’s first and only marine debris database with more than 800,000 pieces of debris removed and reported from underwater environments. Using Project AWARE’s unique tools and resources, you’ve taught and continue to teach ocean protection to scuba divers, children, families and friends in local communities around the world, inspiring stewards for the ocean.

The past 25 years have created a strong foundation for Project AWARE to build its next wave of ocean protection. Now more than ever, Project AWARE is positioned to lead the charge by empowering the global dive community to be agents of positive change for the ocean, and engage ocean enthusiasts in meaningful conservation actions that the ocean desperately needs. Join the movement and protect our ocean planet – one dive at a timeSM.

Be Best. Be PADI – The Way the World Learns to Dive®

 

Embracing Initiatives to Support Our Oceans 

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PADI® has a longstanding history of conservation and is building on that by joining forces to further support two of our Four Pillars of Change: Ocean Health and Marine Animal Protection. While continuing to support Project AWARE® in its efforts to reduce marine debris and protect endangered sharks and rays, there are new initiatives with the United Nations (UN) Development Programme and Mission Blue™.

Healthy Ocean, Healthy Planet

Alignment with the United Nation’s Sustainable Development Goal 14: Life Below Water, allows the PADI family to increase efforts to conserve and sustainably use marine resources. By joining the #SaveOurOcean dialog initiated by the UN Development Programme, you and your divers can engage in conversations to increase awareness about the importance of ocean health and its effect on the bigger sustainability agenda to end poverty, protect the planet, and ensure prosperity for all.

Mission Blue™. – a Dr. Sylvia Earle alliance – focuses on growing the number of protected marine areas. Sharing stories of Hope Spots – a term for special places critical to ocean health, dubbed by Dr. Earle and Mission Blue – help identify areas that are precursors for marine protected areas. Nominating Hope Spots provides an opportunity for the PADI family and the dive industry to help reach the goal set by the International Union for Conservation of Nature (IUCN) World Conservation Congress to protect 30 percent of our world’s oceans by 2030.

One Dive at a Time

Project AWARE continues its vital work to protect our ocean planet. From collective action in local communities to large-scale change at the policy level, Project AWARE partners with you and your divers to reduce the amount of marine debris entering our ocean and protecting the world’s most threatened species of sharks and rays. Diver support is imperative for the oceans’ future and you can encourage everyone to dive into action and show their support through direct donations to Project AWARE, as well as in grassroots efforts including Dive Against Debris® and Adopt a Dive Site. Check out Project AWARE’s 10 Tips for Divers Action Kit for tools you can use to inspire action.

Lend your support for global efforts to improve the future of the oceans under the structure of our Four Pillars of Change. By taking action to reduce marine debris, establish more marine protected areas and protect marine animals, together we can increase biodiversity and work toward sustainable management of the oceans and their resources. PADI Pros and divers drive change every day and have stories to share to inspire others to do the same. If you have a story you want to share, email fourpillarsofchange@padi.com.

Be Best. Be PADI – The Way the World Learns to Dive®