Advance Equipment Sales with the New Advanced Open Water Diver Course

USA Tour

There’s a lot to like about the new PADI Advanced Open Water Diver course but, from a business bottom line perspective, one of the most important benefits is that it opens up a plethora of potential new equipment sales. In fact, this revised program could well be the ultimate example of the interconnection between continuing education and equipment sales.

You’re doubtless already capitalizing not only on the sale of the associated PADI products but also on the “standard” Advanced Open Water Diver related equipment sales. While, ideally, Advanced Open Water Diver student divers are fully equipped with personal gear, many of them are still getting there, and it’s not uncommon for divers fresh from their Open Water Diver course to rent some of their basic equipment. For Advanced Open Water Diver, they’ll need knives, dive lights, DSMBs, compasses and so on that may not be available from the rental department. Not stocking and selling a selection of these essential items is akin to throwing money out the window.

In addition, think for a moment about some of the new opportunities you’ll have. Depending on your specific location and market, it’s possible to get divers started in sidemount, ice, cavern, full face mask, DPV or any other standardized specialty during the Advanced Open Water Diver course. PADI Members with the appropriate qualifications and relevant experience can use the new Advanced Open Water Diver course to introduce divers to these equipment intensive activities. (If you or your staff don’t have the qualifications, but do have the interest and enthusiasm, this would be an excellent time to remedy that with a little professional-level continuing education.)

full-face-mask-diverFocusing on just one of the many opportunities, the Full Face Mask Diver course really highlights the new sales potential. Originally the preserve of the commercial or public safety diver, full face masks are becoming increasingly relevant in a recreational context. Aside from just being plain fun, they have several advantages over standard masks, including the ability to add inwater communications and make diving in cold water more enjoyable. All it takes to get even experienced divers excited (and fill Full Face Mask Diver courses) is to display and promote some of the full face masks available from manufacturers such as Ocean Reef, Poseidon, Scubapro, Ocean Technology Systems (OTS) and Interspiro. Better yet, simply use full face masks during multiple-level training sessions in confined or open water and stand by for the tidal wave of interest.

Have a look – there’s a lot of detail in the 3rd Quarter 2016 The Undersea Journal – at the new list of Adventure Dives and standardized specialties associated with the new Advanced Open Water Diver course, and find a few new and existing equipment sales opportunities that your bottom line, and your divers, will thank you for.

PADI Miniseminars at DEMA Show 2016

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Dive professionals know it makes good sense to plan ahead; now’s the time to do just that for the 2016 DEMA Show in Las Vegas, Nevada, USA.

Start by securing early bird pricing of $106 US per night (plus tax, and subject to change) at the Westgate Las Vegas Resort and Casino. The PADI Course Director Update, EFR Instructor Trainer, and the not-to-be-missed PADI Social will take place downstairs in the hotel convention center, so you’ll be staying in the center of the action. Contact the PADI Travel Network at 800 736 7021 (US and Canada), or +1 949 858 7234, ext. 2539 to reserve your room today.

miniseminar2016_padiproductsWith that taken care of, why not take a look at the extensive menu of PADI Miniseminars at the Las Vegas Convention Center. It’s a good bet that you will probably want to start with PADI Products, Programs and Standards, and Risk Management 2016: Protect Your Divers and Yourself. These two perennial favorites are required (along with two other presentations) to regain Teaching status after a lapse of one to three years.

Pick and choose others that best fit your personal or business strategy, but don’t miss out on the opportunity to expand your reach with the cutting-edge and cost-effective marketing insights you’ll find in Modern Marketing Solutions, Dive it Forward With Course Linking, Extending the Customer Life Cycle Beyond Open Water Diver Certification, and Niche Market Mastery. Don’t forget to Engage with China for advice and tactics on how to serve the fastest growing tourism market in the world.

miniseminar2016_chinaOther PADI Miniseminars include 21st Century Customer Service, Integrating Digital Products, and the CDTC Q&A: What It Takes to Become a PADI Course Director (it’s never to early to plan for this ultimate goal). For those with the majority of a career under their belts, Retirement Planning 101 could be considered mandatory.

Grab your calendar, book your room and make your choices – plan now for a successful 2016 DEMA Show.

Miniseminars at the Las Vegas Convention Center

By attending the PADI Products, Programs and Standards and Risk Management 2016 miniseminars along with two additional presentations, PADI Members can regain Teaching Status after not renewing for one to three years. To gain seminar credits toward the PADI Master Instructor rating or Course Director Training Course application, PADI Members receive one credit for every three PADI Miniseminars attended. Attendance validation is required for credit and forms will be available at the seminars.

PADI Products, Programs and Standards 
(Required for Credit)
Discover how to leverage new products and programs to increase business while learning about any additional standards changes that will affect your daily teaching. This 60-minute seminar will cover the updated PADI Advanced Open Water Diver course and key links to new and existing PADI Specialty Diver courses.
Risk Management 2016: Protect Your Divers and Yourself 
(Required for Credit)
Are you 100 percent prepared in your ongoing efforts to avoid dive accidents? Determine how prepared you are through an analysis of real dive incidents and learn how conservative decisions provide better protection. You’ll also learn how to better manage risk in diver education programs and throughout your dive business.
CDTC Q&A: What It Takes to Become a PADI Course Director PADI Course Director is the ultimate PADI Professional rating. Come to this miniseminar to learn how you can reach this goal and about the prerequisites, application procedures and acceptance protocols for the Course Director Training Course.
Dive it Forward With Course Linking The PADI System of diver education provides many opportunities to increase efficiency and course profitability during each training session you conduct. By teaching multiple courses concurrently or linking courses together, you can provide value that your customers want, while differentiating yourself from the competition. Find out which course combinations work best and how to get started right away.
Integrating Digital Products Whether you’re a dive professional, retailer or resort, PADI’s Digital Products are designed to increase diver acquisition and retention. The hardest part is determining how to fit it in your pre-existing business model. This one-hour seminar will provide you with an overview of the PADI Digital Suite, digital integration best practices and ideas on how to make your business technologically sustainable for modern consumers.
How to Increase Customer Lifetime Value – Going Beyond Open Water Attracting new customers requires significant resources, so don’t just say goodbye after Open Water Diver certification. Increase customer retention and turn new divers into loyal customers and advocates through new opportunities available from PADI.
21st Century Customer Service Learn how to fine-tune your customer service to fit in the modern dive market. By improving your interactions with customers, managing your online reputation and properly training your staff, you can elevate your customer experience to new levels. If you’re a store owner, manager or employee, you don’t want to miss this seminar.
Retirement Planning 101 Have you thought about the future for your dive business? Join PADI staff in a discussion about succession planning for owners entertaining the idea of retirement. Find out how to prepare your business and employees for the transition.
Niche Market Mastery We often hear from PADI Members that the most noticeable gains in new profitability come from smaller, niche markets. This one-hour seminar will provide new ways to increase your peak and off-season customer referral business, professional level training and youth programs.
Modern Marketing Solutions Marketing is a business component that many professionals and business owners tend to overlook. This seminar will provide a tutorial on how to set realistic goals, target the right audience – nondivers, youth, women, etc. – create a viable marketing plan and execute it with confidence.
Engage with China – 与中国共赢 Nearly one out of ten international tourists come from China. Growing affluence, longer holidays, fewer visa conditions and more repeat travellers means that this trend is on the rise. If you wish to engage with this emerging market, your next step is to tailor language, products and services to Chinese tourists. Join us to learn the best industry practices to attract these travellers and the tourism potential through e-commerce.

 

PADI Partners

Grow Your Business with EVE SPLASH Learn how EVE SPLASH can take care of the marketing and communication to help you grow your business. Attend this one-hour seminar and walk away with easy-to-implement processes to help you place ads, attract new students, take bookings, manage leads, certify divers and automate follow-up communications.
Protect What You Love! Adopt a Dive Site™ with Project AWARE® Want to take your Dive Against Debris™ to the next level? Join Project AWARE for an exclusive inside look at its latest initiative, Adopt a Dive Site – a unique and powerful way for dive centers, resorts and leaders to engage in ongoing, local protection and monitoring of your favorite underwater playgrounds. You’ll not only deepen your knowledge of the global marine debris issue, you’ll also walk away with new tools and resources to help you share your stewardship of the ocean with your customers and community.
PADI Swim School:  How to Grow Your Scuba Business Learn how adding swim lessons to your business not only provides additional income and job opportunity, but brings new swimmers, new divers, families of divers and the community into your business. Whether you have a pool, rent a pool, want a pool or have an ocean available, PADI Swim School is for you!

 

PADI Rescue Diver Product Updates

PADI Rescue Diver Manual Updated

Get Familiar with PADI’s Digital Product Line

The PADI Digital Product Suite is a collection of industry-leading digital products designed to modernize and enrich the learning experience of students and PADI Professionals.

To get the most out of each product, whether it’s the PADI App or course materials, make sure you’re familiar with what’s available by reading the PADI Digital Product Suite brochure. This handy reference guide provides the key facts about each Digital Product, including:

  • Product components – what’s included
  • The languages available or coming soon
  • What PADI courses are supported
  • Whether it’s for use on computers, tablets or both
  • Which operating system it’s compatible with
  • Whether internet access is required
  • Who can purchase the product (consumers / PADI Pros) and how

Digital Product Suite Brochure

The PADI Digital Product Suite Brochure also features a comparison between PADI Certification Paks in the form of a handy one-page summary. You’ll see at a glance what’s included in the online and offline versions for the PADI Open Water Diver course, ensuring that you can easily choose the right product for you and your students’ needs.

Click here to download the PADI Digital Product Suite brochure today.

PADI Sidemount Diver manual

PADI Sidemount Diver manual product no. 70491
product no. 70491

The PADI Sidemount and Tec Sidemount student manual is now available for PADI Americas Members (product 70491). Suggested retail price is $37.30. Contact your PADI Sales Consultant to order today. This product will be available to order online in early May.

Canadian members can place a pre-order today. This item will begin shipping in Canada on 13 May 2014.

Related products:

  • Recreational Sidemount instructor outline – product no. 70490
  • Tec Sidemount instructor outline – product no. 71055
If you or someone you know is feeling “meh” about sidemount – check out the video below (email subscribers may need to click through to view the video below)